Billy Carlson

" Think of AI more like a junior associate, a really powerful one, not a replacement. "

" Balsamiq is more a communication tool, intentionally limiting high polish so you focus on sharing ideas and getting feedback. "

" There’s nothing aesthetic to grab onto, so you’re not gonna be focusing on type styles, fonts, colors, photos. "

" Throw away the rule book in early ideation phases to get as many ideas out as fast as possible. "

" Clarity means the interface behaves the way you expect so you can master it quickly. "