Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" Just prompt it with a question related to any UX or product design topic. "
How to use the Rosenbot
March 16, 2026
" The Rosenbot chatbot is trained on all Rosenfeld content and is amazingly useful for answering your questions. "
About the Rosenverse
March 15, 2026
" There’s no reasonable prediction that AGI will exist in our lifetimes. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" Books are semantically very rich and thus pull content much more effectively in our vector database than conference talks. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Silos are everywhere—in technology companies, retail, inside silos inside silos. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Peter kept saying, Lou, you should create a subscription service, but we only had two books then. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations. "
Day 1 Welcome
September 23, 2024
" Many of us are already doing things called for in sustainability guidelines like accessibility and user research. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" People forget the expertise every seven years and have to learn everything again—this bot helps make that expertise accessible. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" Imagine a world where research bots at IBM talk to the Rosen bot to give you better guidance on interpreting research. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Manuel Herrera is a visual thinker and illustrator whose energy always blows me away. "
Day 2 Welcome
June 5, 2024
" What do you want to take out of this conversation that we’re manifesting and developing over the next couple of days? "
Day 1 Welcome
June 4, 2024
" Collaboration with peers and speaker coaches creates better content and stronger relationships beyond the conference. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" There’s no need to take any notes, because we have sketch notes, session notes, recordings available on Rosenfeld Media website. "
Opening Remarks Day 2
March 26, 2024
" The Slack channel is the fastest way to get help, whether you’re virtual or in person. "
Opening Remarks Day 1
March 25, 2024
" Regulations are design problems, not just technical ones, influencing how we create products and experiences. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" We look to work with authors we like and enjoy being around because writing a book is a long, collaborative journey. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" The state of the UX profession just totally sucks, doesn't it? "
Coffee with Lou
January 11, 2024
" We are obligated to treat each other with kindness and respect; this is a safe and inclusive space. "
Welcome
January 8, 2024
" The conversation about design and product collaboration is happening privately inside businesses or from coaches and mentors. "
Opening Remarks
November 29, 2023
" Climate startups are a thing, and they really need UX expertise early on. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" We’re experimenting but not yet planning AI product releases; the space is so open and exciting. "
How AI will Change DesignOps Tooling
October 3, 2023
" Please read our code of conduct; it’s on every page of our website and includes ways to get help if needed. "
Opening Remarks
October 2, 2023
" Dave Nicholson is a true hero—he captures incredible detail and speed in his notes. "
Welcome / Housekeeping
June 7, 2023
" I was more than an information architect, I was an information therapist. "
Welcome / Housekeeping
June 6, 2023
" Slack is where the real party is happening for this conference. "
Opening Remarks
March 27, 2023
" At Bloomberg, we designed for our clients but also for our colleagues across these two groups. "
Founder’s Welcome
December 6, 2022
" I didn’t understand just how complex everything was both on the stakeholder and technology side. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" You will come away from this conference with so many artifacts from these talks you won’t miss anything. "
Opening Remarks
November 16, 2022
" Sponsor sessions are not sales pitches. They offer incredibly high-quality content and are free to anyone to attend. "
Welcome
September 8, 2022
" Put feelings into the data by talking to sales and after sales, understanding customer experience before and after product launches. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" Please don’t implement the Spotify model. It works for them, it won’t work for you. "
Discussion: What Operations can teach DesignOps
November 6, 2017