Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" And again, it’s free. So what are you waiting for? "
How to use the Rosenbot
March 16, 2026
" You can now stream our entire collection of over 70 books in EPUB format with your Gold subscription. "
About the Rosenverse
March 15, 2026
" There’s no reasonable prediction that AGI will exist in our lifetimes. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Silos are everywhere—in technology companies, retail, inside silos inside silos. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" We're not trying to cannibalize book sales but want to make the knowledge more accessible. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations. "
Day 1 Welcome
September 23, 2024
" We can’t afford new graduates to work 10 or 15 years before having their climate epiphany. We need climate-focused design education now. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" The product is imperfect, probably about 60 percent there, but if we get to 80 percent it will be a compelling tool for UX content. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" Slack is growing steadily for us, but it’s hard to moderate and expensive at scale. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Please take advantage of this opportunity to share, ask questions, and learn together even if you are the most introverted person. "
Day 2 Welcome
June 5, 2024
" The conference is not an endpoint, but a path to broadening our understanding of designing with AI. "
Day 1 Welcome
June 4, 2024
" Building a portfolio of talks, refreshed over time, lets you keep evolving and sharing your ideas in different formats. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" If these two voices don’t work for you, you can reach out at [email protected]. "
Opening Remarks Day 2
March 26, 2024
" The Slack channel is the fastest way to get help, whether you’re virtual or in person. "
Opening Remarks Day 1
March 25, 2024
" We need to become data ethicists and curators, not just data vacuum cleaners, to prioritize quality data. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" Don’t write a book expecting to retire on royalties; this is a specialized field with modest sales. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" UX might just be becoming an attribute woven into everything, like the telephone once was. "
Coffee with Lou
January 11, 2024
" Sponsor sessions may require registration by email to prevent Zoom bombings and protect session integrity. "
Welcome
January 8, 2024
" Sponsor sessions at our conferences are often so good that people ask for recordings — that’s unusual. "
Opening Remarks
November 29, 2023
" You don’t have to be a PhD or expert to work in climate; your design skills are already valuable. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level. "
How AI will Change DesignOps Tooling
October 3, 2023
" Try to walk away from this conference with at least one new design ops buddy. "
Opening Remarks
October 2, 2023
" Code of conduct is not window dressing; it’s a front door to a process that supports your safety and comfort. "
Welcome / Housekeeping
June 7, 2023
" If you don’t do this work ethically and thoughtfully, nobody else may. "
Welcome / Housekeeping
June 6, 2023
" MJ Broadband saves our fingers some pain and some stress because we don’t have to take notes. "
Opening Remarks
March 27, 2023
" Successful collaboration with product partners with varied backgrounds is key to delivering great outcomes. "
Founder’s Welcome
December 6, 2022
" Careers here are jungle gyms, not ladders; you can move laterally and explore many paths. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" You will come away from this conference with so many artifacts from these talks you won’t miss anything. "
Opening Remarks
November 16, 2022
" You bring energy that blows me away. I’m so excited by your excitement. "
Welcome
September 8, 2022
" People in our environment had an allergic reaction to happiness or delight, so we used sentiment or satisfaction instead. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" In government, the motivation is reduction of misery: why are we up at 3 AM fixing something avoidable? "
Discussion: What Operations can teach DesignOps
November 6, 2017