Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" Either way, the Rosenbot will save you a lot of time in getting your people or you up to speed on all things UX and product design. "
How to use the Rosenbot
March 16, 2026
" We host about two free live events per week on Zoom, and you don't even need a subscription to join. "
About the Rosenverse
March 15, 2026
" You can do stuff faster, but that doesn’t mean it’s gonna do the job as well. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" We’ve worked with over 1100 contributors, focusing on inclusion, iteration, and collaboration. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Designers must understand their domain deeply or risk being glorified production artists. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" We're not trying to cannibalize book sales but want to make the knowledge more accessible. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" I want you to have the best time possible and bring your fullest self to our conference today. "
Day 1 Welcome
September 23, 2024
" Finding your people inside an organization and being brave together is a great first step to climate action. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" The content behind this bot is curated and high quality, unlike the typical confusing, outdated information in corporate repositories. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" We took thousands of hours of curated content and built a chatbot around it so it’s not garbage in, garbage out. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Manuel Herrera is a visual thinker and illustrator whose energy always blows me away. "
Day 2 Welcome
June 5, 2024
" This is a conversation, a conference is just a polished snapshot of a conversation that’s happening. "
Day 1 Welcome
June 4, 2024
" Starting small with local meetups or internal talks helps you test and improve your material before bigger stages. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Look for people wearing the very acute Rosenfeld Media black hats if you need help. "
Opening Remarks Day 2
March 26, 2024
" The Slack channel is the fastest way to get help, whether you’re virtual or in person. "
Opening Remarks Day 1
March 25, 2024
" UX researchers should learn Python or R and how to leverage AI APIs to process unstructured data. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" We look to work with authors we like and enjoy being around because writing a book is a long, collaborative journey. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" Be authentic in your portfolio and speak to your unique experiences and values. "
Coffee with Lou
January 11, 2024
" We are obligated to treat each other with kindness and respect; this is a safe and inclusive space. "
Welcome
January 8, 2024
" There is no one size fits all answer, but there’s also not even a common everyday answer to how design and product roles work together. "
Opening Remarks
November 29, 2023
" Most science founders don’t think about user-centered design, and that’s where UXers add huge value. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level. "
How AI will Change DesignOps Tooling
October 3, 2023
" By showing up, you’re doing so not just for yourselves, but for everyone else that’s here. "
Opening Remarks
October 2, 2023
" It’s better to err on the side of kindness and emotional support toward colleagues who might be struggling. "
Welcome / Housekeeping
June 7, 2023
" Sponsor sessions are not sales pitches, they’re people like you, really knowledgeable, sharing great things. "
Welcome / Housekeeping
June 6, 2023
" The world really needs what researchers like you bring to the table. "
Opening Remarks
March 27, 2023
" Our strong UX process keeps product focused and bias-free as we design together. "
Founder’s Welcome
December 6, 2022
" People like us—having a community—is imperative to not feel alone and to sustain in this space. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" You will come away from this conference with so many artifacts from these talks you won’t miss anything. "
Opening Remarks
November 16, 2022
" It seemed just like yesterday that I was talking with Dave Malouf. He dropped that term design ops on me. "
Welcome
September 8, 2022
" One of the easiest ways to gain trust is really to talk and think and act like a designer or a researcher if I’m joining a research team. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" We have to move beyond linear solutions. Complex systems require us to explore our way through problems. "
Discussion: What Operations can teach DesignOps
November 6, 2017