Rosenverse

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere e

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" The Rosenbot’s helping you craft a learning program, maybe even a syllabus, complete with weekly goals, lessons, readings, exercises. "

How to use the Rosenbot

March 16, 2026

Louis Rosenfeld

" Our library includes thousands of hours of videos created by over eleven hundred people. "

About the Rosenverse

March 15, 2026

Louis Rosenfeld

" The first rule of book update club is you never talk about book update club. "

Don’t Make Me Think 3.0: What Endures and What Evolves in UX

March 11, 2026

Louis Rosenfeld

" We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Louis Rosenfeld

" Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" Our authors go through a pretty rigorous editorial process, which is unusual nowadays. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" What is your mission for this design Ops summit? When this conference ends, what do you want to feel? "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" The Web Sustainability Guidelines are massive but could become the first recognized standard for sustainable digital design. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" AI in design can act as a creative companion, helping explore ideas and analyze past research more efficiently. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" I’ve been in the UX world for like 30 something years before we were even calling it UX. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Hopefully the internet stays strong and holds steady despite the stormy weather here in Louisiana. "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" What do you want to take out of this conversation that we’re manifesting and developing over the next couple of days? "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" If your talk isn’t accepted, it doesn’t mean it’s bad—it might just not fit the program’s narrative arc or available slots. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" There’s no need to take any notes, because we have sketch notes, session notes, recordings available on Rosenfeld Media website. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" We want you to have a great time and feel good about being here — if anything is preventing that, let us know. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" Don’t write a book expecting to retire on royalties; this is a specialized field with modest sales. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" There’s always money for software, not for people. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" This is the same conference in so many good ways — good ways are that it’s resilient and there’s a certain steadiness. "

Welcome

January 8, 2024

Louis Rosenfeld

" If you don’t clarify the roles and who does what, it’s kind of impossible to do anything else. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" Climate startups are a thing, and they really need UX expertise early on. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" Try to walk away from this conference with at least one new design ops buddy. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" Sponsor-led sessions are not sales pitches but packed with great content from real all-star UX professionals. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" Affordable, powerful AI and data-driven design have become shockingly practical for enterprise settings. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" MJ Broadband saves our fingers some pain and some stress because we don’t have to take notes. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" This is not a pay for play conference in any stretch — sponsors understand the importance of curation and merit. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" Public sector work is about broadening your reach and delivering outcomes to everyone, not winning market share. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" Join our Slack channels—it’s really where the party is with gifts, jokes, and amazing conversations. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" MJ Broadbent’s sketchnotes are absolutely outstanding. You really do not have to take notes yourself. "

Welcome

September 8, 2022

Louis Rosenfeld

" People in our environment had an allergic reaction to happiness or delight, so we used sentiment or satisfaction instead. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" The Etsy postmortem is not about blame, it’s about open-ended discovery and learning to do better next time. "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone