Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere e
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" The Rosenbot’s helping you craft a learning program, maybe even a syllabus, complete with weekly goals, lessons, readings, exercises. "
How to use the Rosenbot
March 16, 2026
" Our library includes thousands of hours of videos created by over eleven hundred people. "
About the Rosenverse
March 15, 2026
" The first rule of book update club is you never talk about book update club. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Our authors go through a pretty rigorous editorial process, which is unusual nowadays. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" What is your mission for this design Ops summit? When this conference ends, what do you want to feel? "
Day 1 Welcome
September 23, 2024
" The Web Sustainability Guidelines are massive but could become the first recognized standard for sustainable digital design. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" AI in design can act as a creative companion, helping explore ideas and analyze past research more efficiently. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" I’ve been in the UX world for like 30 something years before we were even calling it UX. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Hopefully the internet stays strong and holds steady despite the stormy weather here in Louisiana. "
Day 2 Welcome
June 5, 2024
" What do you want to take out of this conversation that we’re manifesting and developing over the next couple of days? "
Day 1 Welcome
June 4, 2024
" If your talk isn’t accepted, it doesn’t mean it’s bad—it might just not fit the program’s narrative arc or available slots. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" There’s no need to take any notes, because we have sketch notes, session notes, recordings available on Rosenfeld Media website. "
Opening Remarks Day 2
March 26, 2024
" We want you to have a great time and feel good about being here — if anything is preventing that, let us know. "
Opening Remarks Day 1
March 25, 2024
" Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" Don’t write a book expecting to retire on royalties; this is a specialized field with modest sales. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" There’s always money for software, not for people. "
Coffee with Lou
January 11, 2024
" This is the same conference in so many good ways — good ways are that it’s resilient and there’s a certain steadiness. "
Welcome
January 8, 2024
" If you don’t clarify the roles and who does what, it’s kind of impossible to do anything else. "
Opening Remarks
November 29, 2023
" Climate startups are a thing, and they really need UX expertise early on. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals. "
How AI will Change DesignOps Tooling
October 3, 2023
" Try to walk away from this conference with at least one new design ops buddy. "
Opening Remarks
October 2, 2023
" Sponsor-led sessions are not sales pitches but packed with great content from real all-star UX professionals. "
Welcome / Housekeeping
June 7, 2023
" Affordable, powerful AI and data-driven design have become shockingly practical for enterprise settings. "
Welcome / Housekeeping
June 6, 2023
" MJ Broadband saves our fingers some pain and some stress because we don’t have to take notes. "
Opening Remarks
March 27, 2023
" This is not a pay for play conference in any stretch — sponsors understand the importance of curation and merit. "
Founder’s Welcome
December 6, 2022
" Public sector work is about broadening your reach and delivering outcomes to everyone, not winning market share. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" Join our Slack channels—it’s really where the party is with gifts, jokes, and amazing conversations. "
Opening Remarks
November 16, 2022
" MJ Broadbent’s sketchnotes are absolutely outstanding. You really do not have to take notes yourself. "
Welcome
September 8, 2022
" People in our environment had an allergic reaction to happiness or delight, so we used sentiment or satisfaction instead. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" The Etsy postmortem is not about blame, it’s about open-ended discovery and learning to do better next time. "
Discussion: What Operations can teach DesignOps
November 6, 2017