Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" Just prompt it with a question related to any UX or product design topic. "
How to use the Rosenbot
March 16, 2026
" You can now stream our entire collection of over 70 books in EPUB format with your Gold subscription. "
About the Rosenverse
March 15, 2026
" Simulated users is pure enshittification. It’s not worth the paper it’s printed on. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" The Rosen Bot can turn a simple prompt into a five-week training program for your team. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Enterprise is sexy – that phrase helped me get at least one job. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" This doesn't replace books, it helps people learn about books and synthesize related information. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" What is your mission for this design Ops summit? When this conference ends, what do you want to feel? "
Day 1 Welcome
September 23, 2024
" Every job is a climate job. Every job has to be a climate job. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" Chatbots aren’t just the language model—they have structure around intent classification, safety checks, and session memory simulation. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" Peter van D**e really pushed us to think about the bot as part of a conversation, not just a query-response machine. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Lauren Cantor is a heavy hitter gathering all the really good resources and putting them together. "
Day 2 Welcome
June 5, 2024
" Manuel Herrera is creating sketch notes for every session; you’ll have access to those. "
Day 1 Welcome
June 4, 2024
" Building a portfolio of talks, refreshed over time, lets you keep evolving and sharing your ideas in different formats. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" If you have questions for the speakers, put them in Slack under the associated thread. "
Opening Remarks Day 2
March 26, 2024
" The virtual social event tonight is Cozy Juicy Reel, a fun board game our virtual attendees always love. "
Opening Remarks Day 1
March 25, 2024
" Future UX includes designing for user discovery in conversational and augmented interfaces, not just clicks. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" Testing your book idea through workshops or talks gives a forcing function that helps prioritize content. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" Finding the intersections between UX and other domains is where the most interesting opportunities are. "
Coffee with Lou
January 11, 2024
" We made a very intentional choice to build in five minute breaks after every talk based on feedback and experience. "
Welcome
January 8, 2024
" Design and product is more about making sure design is part of product than implying any subordination. "
Opening Remarks
November 29, 2023
" Most science founders don’t think about user-centered design, and that’s where UXers add huge value. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level. "
How AI will Change DesignOps Tooling
October 3, 2023
" If any of those adjectives do not apply to how you’re feeling right now, we wanna know. "
Opening Remarks
October 2, 2023
" If you talk about the conference in social, please use the eUX 2023 hashtag and help us spread the word. "
Welcome / Housekeeping
June 7, 2023
" I was more than an information architect, I was an information therapist. "
Welcome / Housekeeping
June 6, 2023
" Slack is where the real party is happening for this conference. "
Opening Remarks
March 27, 2023
" There is a code of conduct in place and it’s not just a document but a process to help the community. "
Founder’s Welcome
December 6, 2022
" The language is like an entirely different lexicon, and sometimes the same acronyms mean different things. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" MJ Broadband’s sketch notes will make your conference experience 10 times easier. "
Opening Remarks
November 16, 2022
" MJ Broadbent’s sketchnotes are absolutely outstanding. You really do not have to take notes yourself. "
Welcome
September 8, 2022
" Put feelings into the data by talking to sales and after sales, understanding customer experience before and after product launches. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" Strategic friction is about where you apply friction deliberately to create insight and transformation. "
Discussion: What Operations can teach DesignOps
November 6, 2017