Rosenverse

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" Just prompt it with a question related to any UX or product design topic. "

How to use the Rosenbot

March 16, 2026

Louis Rosenfeld

" You can now stream our entire collection of over 70 books in EPUB format with your Gold subscription. "

About the Rosenverse

March 15, 2026

Louis Rosenfeld

" Simulated users is pure enshittification. It’s not worth the paper it’s printed on. "

Don’t Make Me Think 3.0: What Endures and What Evolves in UX

March 11, 2026

Louis Rosenfeld

" The Rosen Bot can turn a simple prompt into a five-week training program for your team. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Louis Rosenfeld

" Enterprise is sexy – that phrase helped me get at least one job. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" This doesn't replace books, it helps people learn about books and synthesize related information. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" What is your mission for this design Ops summit? When this conference ends, what do you want to feel? "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" Every job is a climate job. Every job has to be a climate job. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" Chatbots aren’t just the language model—they have structure around intent classification, safety checks, and session memory simulation. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" Peter van D**e really pushed us to think about the bot as part of a conversation, not just a query-response machine. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Lauren Cantor is a heavy hitter gathering all the really good resources and putting them together. "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" Manuel Herrera is creating sketch notes for every session; you’ll have access to those. "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" Building a portfolio of talks, refreshed over time, lets you keep evolving and sharing your ideas in different formats. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" If you have questions for the speakers, put them in Slack under the associated thread. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" The virtual social event tonight is Cozy Juicy Reel, a fun board game our virtual attendees always love. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" Future UX includes designing for user discovery in conversational and augmented interfaces, not just clicks. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" Testing your book idea through workshops or talks gives a forcing function that helps prioritize content. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" Finding the intersections between UX and other domains is where the most interesting opportunities are. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" We made a very intentional choice to build in five minute breaks after every talk based on feedback and experience. "

Welcome

January 8, 2024

Louis Rosenfeld

" Design and product is more about making sure design is part of product than implying any subordination. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" Most science founders don’t think about user-centered design, and that’s where UXers add huge value. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" If any of those adjectives do not apply to how you’re feeling right now, we wanna know. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" If you talk about the conference in social, please use the eUX 2023 hashtag and help us spread the word. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" I was more than an information architect, I was an information therapist. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" Slack is where the real party is happening for this conference. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" There is a code of conduct in place and it’s not just a document but a process to help the community. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" The language is like an entirely different lexicon, and sometimes the same acronyms mean different things. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" MJ Broadband’s sketch notes will make your conference experience 10 times easier. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" MJ Broadbent’s sketchnotes are absolutely outstanding. You really do not have to take notes yourself. "

Welcome

September 8, 2022

Louis Rosenfeld

" Put feelings into the data by talking to sales and after sales, understanding customer experience before and after product launches. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" Strategic friction is about where you apply friction deliberately to create insight and transformation. "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone