Rosenverse

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" Either way, the Rosenbot will save you a lot of time in getting your people or you up to speed on all things UX and product design. "

How to use the Rosenbot

March 16, 2026

Louis Rosenfeld

" We host about two free live events per week on Zoom, and you don't even need a subscription to join. "

About the Rosenverse

March 15, 2026

Louis Rosenfeld

" You can do stuff faster, but that doesn’t mean it’s gonna do the job as well. "

Don’t Make Me Think 3.0: What Endures and What Evolves in UX

March 11, 2026

Louis Rosenfeld

" We’ve worked with over 1100 contributors, focusing on inclusion, iteration, and collaboration. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Louis Rosenfeld

" Designers must understand their domain deeply or risk being glorified production artists. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" We're not trying to cannibalize book sales but want to make the knowledge more accessible. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" I want you to have the best time possible and bring your fullest self to our conference today. "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" Finding your people inside an organization and being brave together is a great first step to climate action. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" The content behind this bot is curated and high quality, unlike the typical confusing, outdated information in corporate repositories. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" We took thousands of hours of curated content and built a chatbot around it so it’s not garbage in, garbage out. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Manuel Herrera is a visual thinker and illustrator whose energy always blows me away. "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" This is a conversation, a conference is just a polished snapshot of a conversation that’s happening. "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" Starting small with local meetups or internal talks helps you test and improve your material before bigger stages. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" Look for people wearing the very acute Rosenfeld Media black hats if you need help. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" The Slack channel is the fastest way to get help, whether you’re virtual or in person. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" UX researchers should learn Python or R and how to leverage AI APIs to process unstructured data. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" We look to work with authors we like and enjoy being around because writing a book is a long, collaborative journey. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" Be authentic in your portfolio and speak to your unique experiences and values. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" We are obligated to treat each other with kindness and respect; this is a safe and inclusive space. "

Welcome

January 8, 2024

Louis Rosenfeld

" There is no one size fits all answer, but there’s also not even a common everyday answer to how design and product roles work together. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" Most science founders don’t think about user-centered design, and that’s where UXers add huge value. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" By showing up, you’re doing so not just for yourselves, but for everyone else that’s here. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" It’s better to err on the side of kindness and emotional support toward colleagues who might be struggling. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" Sponsor sessions are not sales pitches, they’re people like you, really knowledgeable, sharing great things. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" The world really needs what researchers like you bring to the table. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" Our strong UX process keeps product focused and bias-free as we design together. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" People like us—having a community—is imperative to not feel alone and to sustain in this space. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" You will come away from this conference with so many artifacts from these talks you won’t miss anything. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" It seemed just like yesterday that I was talking with Dave Malouf. He dropped that term design ops on me. "

Welcome

September 8, 2022

Louis Rosenfeld

" One of the easiest ways to gain trust is really to talk and think and act like a designer or a researcher if I’m joining a research team. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" We have to move beyond linear solutions. Complex systems require us to explore our way through problems. "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone