Kelly Goto
Author of Web Design 2.0
As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of gotomedia LLC, a global leader in research-driven, people-friendly interface design and strategy for web, mobile, and product solutions for clients including Samsung, Hyundai, Sony Ericsson, Nokia, Adobe, and Seiko Epson Japan. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles.
Kelly is past president of the national board of AIGA Center for Brand Experience. She lives in Half Moon Bay with her husband and two daughters.
Rosenverse talks by Kelly:
" The more exposure non-researchers have to users, the better the products get. "
Voice and influence in an age of noise
March 10, 2026
" Storytelling helps convince internal stakeholders and C-level executives that emotional insight is critical. "
Emotion Economy: Ethnography as Corporate Strategy
May 13, 2015
" Trust is built by showing you’re there to help make them succeed, not just push your agenda. "
Discussion
May 13, 2015
