Jeff Gothelf

" Our goal ultimately is not to deploy a static solution but to make sure humans in the system achieve their goals successfully as often as possible. "

" HR, especially Learning and Development, holds the real power of organizational transformation. "

" Nordstrom decided that innovation needed to be a corporate value, not a lab value. "

" If you're changing workflows in experiments, you need to keep track of impacted teams like call centers to avoid resistance. "