Katie Hansen

" Start small, revisit a past study, synthesize related findings, or take a step towards creating something like a playbook for your own organization. "

" Experimental research bridges the gap between curiosity and action by turning ideas into evidence and evidence into impact. "

" When surveys measure attitude but not behavior, it's time to try methods like conjoint analysis that reduce bias. "

" Creativity is needed right from the research stage, not just in solution design. "