Katie Hansen

" The answers to our most pressing questions aren’t out there waiting to be discovered, but right here hidden in what we already know. "

" When we hear experiment, most think AB testing, but experimental research goes beyond to uncover the why behind outcomes. "

" Tools don't matter as much as the desire to learn and ask why things keep happening the way they do. "

" Allow space for participants to demonstrate expertise before digging deeper in interviews. "