Ricardo Martins
Professor and Service designer
Rosenverse talks by Ricardo:
" Customers can answer what the researcher wants to hear in surveys, making attitude only 28% predictive of real behavior. "
Unlocking the power of advanced quantitative methods
March 12, 2025
" Right sizing research respects communities by matching the scope to what participants can reasonably engage with. "
Day 2 Theme Panel
March 12, 2025
" Interviews can be a crutch that keeps us from using better ways to answer our questions. "
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
September 4, 2024