Sylas Souza

Director of Product Design, Merchandising & Design Systems, Target

Sylas Souza is a Director of Product Design & Design Systems at Target, responsible for several internal tools that empower employees and vendors worldwide to create, negotiate, buy and offer products that customers love, at scale. In the past, Sylas has also lent his talent to other Fortune 50 companies such as Walmart and Sam’s Club. He thrives in leading efforts dealing with large-scale solutions that value close cross-collaboration and outcomes that positively impact people’s lives.

Rosenverse talks by Sylas:

" Not growing the team was disheartening but led me to create training for partners to start taking a user-centered approach themselves. "

Scaling UX Past the Size of Your Team

January 8, 2024

" The journey metaphor is better than the sprint because transformation doesn’t have a finishing point. "

Theme 4: Discussion

January 8, 2024

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Impact Strategy Fellow, The Nature Conservancy and Founder, Aloki Design Labs

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Co-author of Blind Spot and Make It So; author of Design Is the Problem

Thomas J. McLeish

Lecturer, UC Berkeley & CCA

Hugh Dubberly

Designer, Design Theorist, and Educator

Shivanjali M.

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Catt Small

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Johnny Michaelsen

Director of Design & Research Operations @ Wise

Eric Shumake

Principal Researcher at HXRlabs.com

Meghan Bausone

Doctor of Design, NC State University

Himanshu Bharadwaj

Founder, Joyful Design

Sara Conklin

Customer Operations Manager, Vayu

Samuel Martin

CEO/Founder, SDM Consulting (Co-Design Institute)

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Basel Fakhoury

CEO & Co-founder, User Interviews

Kalee Dankner

Research Operations, LinkedIn

Petra Rajkov

Senior UX Researcher & Research Advocate, UXtweak

Lauren Galanter

Research Operations Program Manager, Elsevier

Bruce Falk

Contracting Officer, United States Holocaust Memorial Museum

Jon Temple

Design Principal for AI & Automation User Experience, IBM

Maria Rosala

Director of Research, Nielsen Norman Group

Caroline Jarrett

Author of Surveys That Work

Justyna Parmee

Product Researcher, Survicate

Kate Towsey

Author of Research That Scales

Erin Weigel

Author of Design for Impact

Oren Friedman

Co-Founder and CEO, Rally

Aleksandra Korczynska

CMO, Survicate

Graham Gardner

VP of UX Design Research Operations, U.S. Bank

Sam Ladner

Sociologist and Researcher

Leonie Annor-Owiredu

Researcher, Writer and co-founder of Words We Write Literary Festival

Alexis McNutt Unis

Customer Research Lead, One Pay

Daniel Korczynski

Chief Product Officer, Survicate

Erin May

CMO, User Interviews

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Senior Product Marketing Manager, Rally

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Lead UX Researcher, User Interviews

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UX Researcher, Nationwide

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Mujtaba Hameed

Senior Research Consultant, Stripe Partners

Steve Krug

Author of Don’t Make Me Think and Rocket Surgery Made Easy

Tara Tressel

User Research Partner, Great Question

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Dana Chisnell

Design Leader in Residence, Bloom Works

Kelly Goto

Author of Web Design 2.0

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Kurt McCulloch

Sr. Manager, UX Research, LinkedIn

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