Rosenverse
Adopting a "Design By" Method

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Adopting a "Design By" Method

Gold
Thursday, December 9, 2021 • Civic Design 2021
Share the love for this talk
Adopting a "Design By" Method
Speakers: Jennifer Strickland
Link:

Summary

The design establishment is rooted in the same inequities rampant throughout our societies. In civic design it is especially critical we adopt inclusive and equitable methods to best accommodate the varied realities of the People we serve. Let's spend time reflecting on the sources of our design practices, who benefits, who is harmed, and who is included/excluded. Who has power? What about the key performance metrics our government agencies monitor? Why are existing approaches problematic? Where are the roots of these issues, and when did things change? How do we get started with more humanity-centered approaches? Here are key steps to tackle processes and address inequity, unconscious bias, privilege, oppression, etc. that come from the roots of our established design systems, to invite a method of 'Design By' that empowers the People we serve. Let's leave no one behind.

Key Insights

  • Designers have significant power to include or exclude voices through their priorities and advocacy.

  • Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.

  • Shifting from designing for to designing with or by communities leads to more equitable outcomes.

  • Equality means equal access, but equity focuses on equal outcomes tailored to real needs.

  • Self-awareness of privilege and identity is crucial for effective inclusive design.

  • Participatory design methods empower marginalized voices and improve collaboration.

  • Provocative prototypes can provoke meaningful conversations and surface unconsidered values.

  • Hiring for lived experience enriches design processes beyond academic or work credentials.

  • Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.

  • Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.

Notable Quotes

"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."

"The establishment mindset is colonialism manifest in the design world."

"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."

"We need to move to designing with, rather than designing for."

"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."

"Work on yourself. Understand your identity and privilege before trying to serve others."

"The absence of empathy and understanding is causing much of the pain in design."

"Hiring for lived experience, not just academic credentials, changes the game."

"Provocative prototypes provoke conversation and surface unspoken values."

"When the powerless get to speak freely, those in power hear what they desperately need to."

Ask the Rosenbot
Kaaren Hanson
Stop Talking, Start Doing
2017 • Enterprise Experience 2017
Gold
Jen Cardello
Standardizing Product Merits for Leaders, Designers, and Everyone
2018 • Enterprise Experience 2018
Gold
Zariah Cameron
ReDesigning Wellbeing for Equitable Care in the Workplace
2024 • DesignOps Summit 2024
Gold
Lin Nie
When Thought-worlds Collide: Collaborating Between Research and Practice
2021 • Advancing Research 2021
Gold
Catt Small
What's Next for ICs: Exploring Staff and Principal Designer Roles
2024 • Rosenfeld Community
Lavy Kumar
Future of Work
2021 • Design at Scale 2021
Gold
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold
Teresa Swingler
Look, Up in the Sky! UX/UI for Aerospace
2022 • Enterprise Community
Trisha Terhar
Empathizing with the Empowered: Non-Researcher Responses to Democratization
2022 • Advancing Research 2022
Gold
Bria Alexander
Opening Remarks
2022 • DesignOps Summit 2022
Gold
Sarah Barrett
The "How" of Enterprise Information Architecture
2023 • Enterprise UX 2023
Gold
Frances Yllana
DesignOps–Leading the Path to Parity
2023 • DesignOps Community
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Chris Geison
What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question
2021 • Advancing Research Community
Matt Duignan
Atomizing Research: Trend or Trap
2020 • Advancing Research 2020
Gold
Paul Pangaro, PhD
Systems Disciplines: Table Stakes for 21st Century Organizations
2023 • Enterprise UX 2023
Gold

More Videos

Alexandra Schmidt

"People and process design are real, real things we have to consider, not just the technology piece."

Alexandra Schmidt

Enterprise UX Playbook

December 1, 2022

Jen Crim

"We set a goal to fill 25% of our early career roles with underrepresented demographics and landed 37%."

Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani Pahwa

Culture, DIBS & Recruiting

June 11, 2021

Christian Crumlish

"Product managers are responsible for value – making sure something valuable is being created that meets real needs."

Christian Crumlish

AMA with Christian Crumlish, author of Product Management for UX People

March 24, 2022

Libby Maurer

"We treated diversity and inclusion like a sprint instead of the marathon that it truly is."

Libby Maurer

Treating Diversity & Inclusion in Hiring as a Design Problem

December 5, 2019

Ali Jeffery

"When we engage people in the planning process, they take ownership of their city."

Ali Jeffery Sheri Chudow

How DesignOps Helped Enable Wall Street to Work Remotely

October 22, 2020

Daniel Gloyd

"Meisner taught actors to respond truthfully in the moment, prioritizing presence over preconceived ideas."

Daniel Gloyd

Designing From the Inside Out: How Method Acting Can Inspire Design Research

February 12, 2026

Kristin Skinner

"Every student has unique strengths that should be recognized and nurtured."

Kristin Skinner

Five Years of DesignOps

September 29, 2021

Johanna Kollmann

"Design strategy focuses on providing a framework for developing design solutions that support a given product strategy, whereas product strategy addresses the business model, the roadmap, and prioritizing requirements - Frank Guo."

Johanna Kollmann

Insights-Driven Product Strategy: Get your Research to Count

December 6, 2022

David Sternberg

"Friction isn’t just annoying; it’s a force that reshapes behavior and can slow or stop user flow."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025