Adopting a "Design By" Method
Summary
The design establishment is rooted in the same inequities rampant throughout our societies. In civic design it is especially critical we adopt inclusive and equitable methods to best accommodate the varied realities of the People we serve. Let's spend time reflecting on the sources of our design practices, who benefits, who is harmed, and who is included/excluded. Who has power? What about the key performance metrics our government agencies monitor? Why are existing approaches problematic? Where are the roots of these issues, and when did things change? How do we get started with more humanity-centered approaches? Here are key steps to tackle processes and address inequity, unconscious bias, privilege, oppression, etc. that come from the roots of our established design systems, to invite a method of 'Design By' that empowers the People we serve. Let's leave no one behind.
Key Insights
-
•
Designers have significant power to include or exclude voices through their priorities and advocacy.
-
•
Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.
-
•
Shifting from designing for to designing with or by communities leads to more equitable outcomes.
-
•
Equality means equal access, but equity focuses on equal outcomes tailored to real needs.
-
•
Self-awareness of privilege and identity is crucial for effective inclusive design.
-
•
Participatory design methods empower marginalized voices and improve collaboration.
-
•
Provocative prototypes can provoke meaningful conversations and surface unconsidered values.
-
•
Hiring for lived experience enriches design processes beyond academic or work credentials.
-
•
Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.
-
•
Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.
Notable Quotes
"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."
"The establishment mindset is colonialism manifest in the design world."
"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."
"We need to move to designing with, rather than designing for."
"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."
"Work on yourself. Understand your identity and privilege before trying to serve others."
"The absence of empathy and understanding is causing much of the pain in design."
"Hiring for lived experience, not just academic credentials, changes the game."
"Provocative prototypes provoke conversation and surface unspoken values."
"When the powerless get to speak freely, those in power hear what they desperately need to."
Or choose a question:
More Videos
"People and process design are real, real things we have to consider, not just the technology piece."
Alexandra SchmidtEnterprise UX Playbook
December 1, 2022
"We set a goal to fill 25% of our early career roles with underrepresented demographics and landed 37%."
Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani PahwaCulture, DIBS & Recruiting
June 11, 2021
"Product managers are responsible for value – making sure something valuable is being created that meets real needs."
Christian CrumlishAMA with Christian Crumlish, author of Product Management for UX People
March 24, 2022
"We treated diversity and inclusion like a sprint instead of the marathon that it truly is."
Libby MaurerTreating Diversity & Inclusion in Hiring as a Design Problem
December 5, 2019
"When we engage people in the planning process, they take ownership of their city."
Ali Jeffery Sheri ChudowHow DesignOps Helped Enable Wall Street to Work Remotely
October 22, 2020
"Meisner taught actors to respond truthfully in the moment, prioritizing presence over preconceived ideas."
Daniel GloydDesigning From the Inside Out: How Method Acting Can Inspire Design Research
February 12, 2026
"Every student has unique strengths that should be recognized and nurtured."
Kristin SkinnerFive Years of DesignOps
September 29, 2021
"Design strategy focuses on providing a framework for developing design solutions that support a given product strategy, whereas product strategy addresses the business model, the roadmap, and prioritizing requirements - Frank Guo."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"Friction isn’t just annoying; it’s a force that reshapes behavior and can slow or stop user flow."
David SternbergUncovering the hidden forces shaping user behavior
July 17, 2025