Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Adopting a "Design By" Method

Gold
Thursday, December 9, 2021 • Civic Design 2021
Share the love for this talk
Adopting a "Design By" Method
Speakers: Jennifer Strickland
Link:

Summary

The design establishment is rooted in the same inequities rampant throughout our societies. In civic design it is especially critical we adopt inclusive and equitable methods to best accommodate the varied realities of the People we serve. Let's spend time reflecting on the sources of our design practices, who benefits, who is harmed, and who is included/excluded. Who has power? What about the key performance metrics our government agencies monitor? Why are existing approaches problematic? Where are the roots of these issues, and when did things change? How do we get started with more humanity-centered approaches? Here are key steps to tackle processes and address inequity, unconscious bias, privilege, oppression, etc. that come from the roots of our established design systems, to invite a method of 'Design By' that empowers the People we serve. Let's leave no one behind.

Key Insights

  • Designers have significant power to include or exclude voices through their priorities and advocacy.

  • Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.

  • Shifting from designing for to designing with or by communities leads to more equitable outcomes.

  • Equality means equal access, but equity focuses on equal outcomes tailored to real needs.

  • Self-awareness of privilege and identity is crucial for effective inclusive design.

  • Participatory design methods empower marginalized voices and improve collaboration.

  • Provocative prototypes can provoke meaningful conversations and surface unconsidered values.

  • Hiring for lived experience enriches design processes beyond academic or work credentials.

  • Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.

  • Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.

Notable Quotes

"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."

"The establishment mindset is colonialism manifest in the design world."

"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."

"We need to move to designing with, rather than designing for."

"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."

"Work on yourself. Understand your identity and privilege before trying to serve others."

"The absence of empathy and understanding is causing much of the pain in design."

"Hiring for lived experience, not just academic credentials, changes the game."

"Provocative prototypes provoke conversation and surface unspoken values."

"When the powerless get to speak freely, those in power hear what they desperately need to."

Ask the Rosenbot
Emily Williams
When UX Research and Institutional Racism Collide: A Case Study
2021 • Advancing Research 2021
Gold
Jill Fruchter
Inconvenient Insights: The Researcher's Role is to Stay Curious
2023 • Advancing Research 2023
Gold
Craig Villamor
Design Systems for Ethical Design
2023 • Enterprise Community
Victor Udoewa
Theme One Intro
2023 • Advancing Research 2023
Gold
Deanna Mitchell
Designing with culture: Unlocking impactful insights for Product and UX
2025 • Advancing Research 2025
Gold
Bob Baxley
Leading with Design Operations Past and Present
2019 • DesignOps Community
Zariah Cameron
Streamlining an Inclusive Design Practice
2023 • DesignOps Summit 2023
Gold
Marisa Bernstein
It Takes GRIT: Lessons from the Small, but Mighty World of Civic Usability Testing
2021 • Civic Design 2021
Gold
Jennifer Fraser
What would Emmy Noether Do? Math, Models and Mulling in UX Research
2023 • Advancing Research 2023
Gold
Louis Rosenfeld
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Patrizia Bertini
Designing Within the Lines: How the EU AI Act Can Spark Better AI Innovation
2025 • DesignOps Community
Jerome “Axle” Brown
How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
2021 • Advancing Research 2021
Gold
Bas Raijmakers, PhD (RCA)
What Design Research can Learn from Documentary Filmmaking
2022 • Advancing Research 2022
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
Andy Barraclough
From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme
2024 • DesignOps Summit 2024
Gold
Kritika Yadav
Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks
2025 • Designing with AI 2025
Gold

More Videos

Daniel Gloyd

"Hugh Dubberly argues we should stop describing design as problem solving and instead see it as engaged conversation."

Daniel Gloyd

Designing From the Inside Out: How Method Acting Can Inspire Design Research

February 12, 2026

Deirdre Hirschtritt

"Recruiting for indigenous participants via Craigslist missed the unique role community ties play, so we regrouped and connected through community organizations."

Deirdre Hirschtritt Cesar Paredes Marie Perrot

Research is Only as Good as the Relationships You Build

November 17, 2022

Benjamin Real

"We finally instead of using the compass and the map we finally were able to build a GPS."

Benjamin Real

Maturity Models: A Core Tool for Creating a DesignOps Strategy

October 1, 2021

Max Gadney

"Sometimes you need to view your career like an investor, where you invest your time for the kind of impact you want."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Lada Gorlenko

"Leading change in a century-old company is a very different challenge."

Lada Gorlenko

Theme 1: Intro

January 8, 2024

Feyikemi Akinwolemiwa

"Our research power is our ability to influence change across organizations, not just gather insights."

Feyikemi Akinwolemiwa

Play to innovate: How curiosity and experimentation transform UX

March 11, 2026

Bria Alexander

"There is no need to take notes. Our session notes, resources, videos, and slide decks will all be shared on the website."

Bria Alexander

Opening Remarks

March 29, 2023

Llewyn Paine

"Blurring user faces loses context and doesn’t address voice privacy, making it an inadequate solution."

Llewyn Paine

[Demo] Deploying AI doppelgangers to de-identify user research recordings

June 5, 2024

Bria Alexander

"OKRs are not one-size-fits-all; you have to shape them based on your organizational context and culture."

Bria Alexander Benson Low Natalya Pemberton Stephanie Goldthorpe

OKRs—Helpful or Harmful?

January 20, 2022