Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
AI of the now: Designing for Agents
Summary
AI agents are on the rise: people are talking about them, getting excited, and putting infrastructure into place to support them. You may be asked to design agents soon—or you may want to think through your product as an agent in order to get a leg up on your competition. What’s different about designing for agents? Are you ready? Rosenfeld author Christopher Noessel published Designing Agentive Technology back in 2017, and it seems like the world is just now catching up. Join Chris as he recaps the core ideas from that book, how agents have evolved since publication, and what it all might mean since the explosion of generative AI. Takeaways include… What is an agent? How do agents differ and complement other modes of interaction? Why are people getting excited about it now? What does generative AI bring to the agentive table?
Key Insights
-
•
Agents act on behalf of principals, whether humans, animals, or machines, performing tasks with variable human attention involvement.
-
•
Agentive technology operates largely outside the user's attention, unlike assistants that require active engagement.
-
•
Chris identified 27 unique agent use cases including setup, monitoring, handoff, and disengagement.
-
•
There are four modes of agency: manual, assistant, automation, and agentive, depending on who performs the work.
-
•
Agentive systems don’t require an agentic backend, and agentic backends can exist without agentive front-ends.
-
•
Recent AI advances use an 'agentic backend' architecture where a large language model orchestrates specialized agents for complex tasks.
-
•
Design challenges include enabling user control over agent plans, forbidding specific data sources, and handling persistent queries.
-
•
AI risks include deskilling users, overreliance on AI output, and ethical concerns from hidden, biased, or commercialized agentic actions.
-
•
Agents hold huge value potential by performing work outside users’ limited attention, making them a strong business opportunity.
-
•
Despite a rise in AI backend engineering, design is essential to maintain usefulness and address human-AI interaction complexities.
Notable Quotes
"An agent is anything that displays agency, the ability to take actions and choose which actions to take."
"I don’t want a surgeon to tap me on the shoulder and ask where to put the incision; that’s their expertise."
"My Roomba vacuums while I’m at work. It does its work out of my attention."
"We’ve been dealing with assistance since spellcheckers in the 1970s evolved to grammar checkers and beyond."
"The user might want to see that plan in advance and make sure they’re okay with how it’s going to go about it."
"Large language models sometimes hallucinate, so agentic backends assign sub-tasks to specialized expert agents."
"Agents do work outside the user's attention, freeing up their limited time for other activities."
"We risk deskilling users and overreliance, where people rubber stamp AI output without critical thought."
"Agentic systems could be hidden, allowing corporations to push self-interested biases undetected."
"AI should augment humans, not replace them, especially given societal disparities between deep and fast thinkers."
Or choose a question:
More Videos
"People are the interface at Airbnb; it’s an oral culture rather than documentation forward."
Rebecca GimenezWork in Progress: Service Design at Airbnb
December 3, 2024
"The digital frontline workers in retail became critical almost overnight during the pandemic."
Lada GorlenkoTheme 2 Intro
June 9, 2022
"Research repositories and libraries are social things — many teams look for best practices beyond just building a library."
Brigette Metzler Dana ChrisfieldResearch Repositories: A global project by the ResearchOps Community
August 27, 2020
"Align on what you’re looking for before the interview to evaluate non-traditional candidates fairly."
Discussion
June 9, 2017
"In traditional government projects, policy writers are often gone long before implementations fail or need revising."
Sarah Brooks Jennifer PahlkaFireside chat with Sarah Brooks and Jen Pahlka
October 21, 2021
"Participants can skip any questions they don’t feel comfortable answering; most demographic questions are optional to respect privacy."
Lisa Spitz Nikki BrandBuilding Trust Through Equitable Research Practices
November 18, 2022
"We were doing all the things until we got the advice to specialize; that moment changed everything."
Theresa NeilDesigning for Wellness: Specializing in Healthcare
May 22, 2024
"If we invest early time building a detailed 3D model, we can endlessly capture backgrounds and test compositions."
Maverick Chan Claire LinFrom Doodle to Demo: AI as Our Storytelling Partner
October 23, 2025
"Psychological safety can be created or rebuilt very quickly with intentional team exercises."
Alla WeinbergDesign Teams Need Psychological Safety: Here’s How to Create It
September 8, 2022