Reimagining Design: Unlocking Strategic Innovation
Summary
Kevin will share visual anecdotes that illustrate how design changed his life, and how he observed design transforming organizations as well. Kevin's arguments crack through the glass ceiling of ambiguity that multidisciplinary teams may face when it comes to understanding design against newly emerging realities.
Diversity, equity and inclusion (DEI) serves as an important underpinning in Kevin's story as a Black man who's experienced exclusion. He'll introduce us to the leadership tact necessary to set a new tone to ensure our future design & innovation teams actually mirror the composition, needs and values that exist within an increasingly connected world.
Key Insights
-
•
Kevin’s multidisciplinary career blending engineering, business, and creative design drives his unique approach to strategic innovation.
-
•
Personal lived experiences, including family history with racial violence, deeply influence Kevin’s perspective on diversity and inclusion in design.
-
•
Leadership styles range from gatekeeping, which enforces compliance, to servant leadership that empowers teams and fosters innovation.
-
•
Servant leadership encourages risk-taking by balancing a portfolio of bets and embracing failure as a learning tool.
-
•
Diversity and inclusion should move beyond cultural fit to actively seek people who challenge and push methodologies.
-
•
Creating space and bandwidth for designers and teams to collaborate and do deep creative work is critical for innovation.
-
•
Multidisciplinary innovation studios, including client embeds, can successfully incubate and spin off new business ventures.
-
•
The popular Venn diagram of design, business, and technology is insufficient without unpacking broader societal, regulatory, and ecological trends.
-
•
Executives increasingly demand integrated innovation partners, not just consultants whispering advice.
-
•
Measuring success with specific, measurable, action-oriented, relevant, and time-bound (SMART) goals improves clarity and drives progress.
Notable Quotes
"Everything is the way it is by design."
"No matter the spaces that we navigate, who’s at the table absolutely matters."
"The dominant frame became the personal narrative to contain the perspectives I wanted to serve up."
"I had to go back to school to solidify my creative foundation while not abandoning business and tech."
"We invited BCG’s clients to live with us in multidisciplinary innovation studios for 12 to 18 months."
"The four superpowers of design include giving experts breathing room to do the deep work necessary to bring substance."
"Servant leadership means divvying up the work and giving team members runway to lead parts of the vision."
"Gatekeepers expect compliance, whereas servant leaders want to make the vision smarter with the team."
"I can’t tell you how many times recruiters ask, can I have a beer with this person, instead of focusing on true inclusion."
"We’re serving a hyper-connected, multifaceted, intersectional world, and even the planet is a stakeholder."
Or choose a question:
More Videos
"If you don’t feel connected and you’re standing alone, the challenge looks much bigger."
Marc Fonteijn Ru ButlerIncrease your confidence, influence, and impact (through a Professional Community)
December 3, 2024
"No one wants to use a calendar; they want to be organized. Protect users from having to engage with complexity."
Dem Gerolemou Alexis Oh Neef RehmanClimate technology fundamentals
May 15, 2024
"Our benchmarking survey includes free exploration of the entire website or app, not just the homepage."
Daniela Magaña Flores Ariane Rahn Jeff Ephraim BanderAhead of Competition: Learn What UX Benchmarking Can Do for Your Business Today
March 10, 2022
"Target’s internal teams varied in design maturity from totally nonexistent to full design strategy, so we had to meet them where they were."
Abbey Smalley Sylas SouzaScaling UX Past the Size of Your Team
January 8, 2024
"We never documented our criteria, leaving stakeholders feeling our decisions were mysterious."
Patrick CommarfordDesign Staffing for Impact
January 8, 2024
"Engaging communities requires thinking beyond western-centric tools, considering language and cultural relevance for accessibility."
Xenia Adjoubei Sean BruceEmpowering Communities Through the Researcher in Residence Program
March 29, 2023
"Stop being the unquestioning executors of a marketing plan based on 20th century logic and values."
Craig VillamorDesign Systems for Ethical Design
January 26, 2023
"Through DP&M, designers get more contextual detail than what might be captured in a Jira ticket."
Jon Fukuda Ellie KryslDesign Planning and Management Support
October 3, 2023
"Business language is for communication. We use it to explain why user centricity matters to broader audiences."
Iain McMaster IHan ChengDesign and Product: from Frenemy to Harmony
November 29, 2023
