Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Cross-Functional Relationship Design

Gold
Tuesday, December 6, 2022 • Design in Product 2022
Share the love for this talk
Cross-Functional Relationship Design
Speakers: Alla Weinberg
Link:

Summary

As designers, we all know that the majority of our time is spent on people, not on designing. Nearly every designer has experienced some kind of “people problem” at work - such as a cross-functional partner that won’t collaborate. In this talk, Alla will offer an introduction to relationships - what they are, how they work, and how designers can create relationship interfaces so they can be 10 times more effective at work.

Key Insights

  • Harvard Business Review finds 75% of cross-functional teams are dysfunctional due to persistent silos.

  • Cross-functional relationships often fail due to competing priorities, differing communication styles, and lack of shared goals.

  • Relationships at work cycle through connection, disconnection, and repair, similar to a breathing process.

  • Connection happens when people feel seen, heard, and valued, which boosts collaboration and motivation.

  • Disconnection leads to treating people as obstacles or tools, increasing conflict and lowering productivity.

  • Repair attempts, including simple apologies or appreciation, prevent negativity from spiraling and restore connection.

  • Mapping your top five cross-functional relationships on the connection-disconnection-repair cycle reveals blind spots and opportunities.

  • The Enneagram personality system dramatically improves cross-functional understanding, trust, and communication.

  • Designing explicit relationship agreements (designed alliances) clarifies expectations and conflict management, improving teamwork.

  • Leadership must protect time for connection-building; otherwise, teams remain disconnected and inefficient.

Notable Quotes

"75% of cross-functional teams are dysfunctional because silos perpetuate themselves, even in cross-functional teams."

"Work gets done through our relationships, and that becomes more true the higher you go in your career."

"A relationship cycles through connection, disconnection, and repair, just like breathing has an inhale and an exhale."

"Connection is the energy that exists between people when they feel seen, heard, and valued."

"Disconnection is the breeding ground for conflict."

"When people feel disconnected, they start to objectify others as obstacles or vehicles to get work done."

"Repair is any action that prevents negativity from spiraling out of control and helps bring people back to connection."

"The quickest way I found to create connection is through the Enneagram personality assessment."

"Designed alliances make explicit the implicit ways our relationships work and how it feels to be engaged with them."

"You don’t have time not to build connections; the lack of connection is why everything is taking longer."

Ask the Rosenbot
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Dem Gerolemou
Climate technology fundamentals
2024 • Climate UX Interest Group
Jon Fukuda
Storytelling for DesignOps
2023 • DesignOps Community
Jennifer Strickland
Fireside Chat: How Design Addresses a World on Fire
2022 • Civic Design Community
Greg Petroff
Software as Material—A Redux
2023 • Enterprise UX 2023
Gold
Onur Kocan
Understanding the Strategy for Civic Design in a Complex City: Istanbul
2022 • Civic Design 2022
Gold
George Abraham
Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
2021 • DesignOps Summit 2021
Gold
Sydney Lawson
Anatomy of a Strong User Panel
2026 • Advancing Research 2026
Gold
Cheryl Platz
Merging Improv with Design
2019 • Enterprise Community
Marc Fonteijn
First Insights from the 2025 Service Design Salary(+) Report
2024 • Advancing Service Design 2024
Gold
Rachel Posman
"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors
2024 • DesignOps Summit 2024
Gold
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold
Jorge Arango
[Demo] How to re-categorize content at scale using LLMs
2024 • Designing with AI 2024
Gold
Kim Fellman Cohen
Measuring the Designer Experience
2019 • DesignOps Summit 2019
Gold
Simon Wardley
Maps and Topographical Intelligence
2019 • Enterprise Community
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • DesignOps Summit 2025
Gold

More Videos

Rebecca Gimenez

"Our work helps create space to zoom out and have conversations about the future vision."

Rebecca Gimenez

Work in Progress: Service Design at Airbnb

December 3, 2024

Lada Gorlenko

"Those three retailers pivoted literally overnight under intense change management pressure."

Lada Gorlenko

Theme 2 Intro

June 9, 2022

Brigette Metzler

"Having a repo isn’t the same as having a strategy for socializing and evangelizing the research."

Brigette Metzler Dana Chrisfield

Research Repositories: A global project by the ResearchOps Community

August 27, 2020

"We became entrepreneurs internally, doing work across other GE divisions to generate funding."

Discussion

June 9, 2017

Sarah Brooks

"People implementing policy see the problems with the policy long before anyone else does."

Sarah Brooks Jennifer Pahlka

Fireside chat with Sarah Brooks and Jen Pahlka

October 21, 2021

Lisa Spitz

"Participants can skip any questions they don’t feel comfortable answering; most demographic questions are optional to respect privacy."

Lisa Spitz Nikki Brand

Building Trust Through Equitable Research Practices

November 18, 2022

Theresa Neil

"Experts develop insights by isolating patterns and data; as designers, we already do this daily."

Theresa Neil

Designing for Wellness: Specializing in Healthcare

May 22, 2024

Maverick Chan

"Cursor is super transparent about what files it creates and how it builds the logic step by step."

Maverick Chan Claire Lin

From Doodle to Demo: AI as Our Storytelling Partner

October 23, 2025

Alla Weinberg

"Psychological safety can be created or rebuilt very quickly with intentional team exercises."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 8, 2022