Rosenverse
Three Years Out: Perspectives on the Near-Term Future of User Research

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Three Years Out: Perspectives on the Near-Term Future of User Research

Friday, March 15, 2024 • Advancing Research Community
Share the love for this talk
Three Years Out: Perspectives on the Near-Term Future of User Research
Speakers: Lija Hogan , Milan Mijatovic , Sam Proulx and Louis Rosenfeld
Link:

Summary

We know how things are at the start of 2024, and the long term future? That's anyone's guess. But what might the not-so-distant future look like for User Research? That's a horizon that's just around the corner—and one that you start planning for now. Join us for a free discussion with some UX research thought leaders who have some opinions you'll want to hear about the near future of our profession—and bring your own! We'll be hearing from Sam Proulx of Fable, Lija Hogan of UserTesting and Milan Mijatovic; moderated by Lou Rosenfeld. This Talk is Sponsored by Fable, an #AR2024 Virtual Sponsor.  

Key Insights

  • •

    AI-driven user experiences are becoming non-deterministic, meaning users will receive different outcomes even for the same actions.

  • •

    UX research must shift focus from average user flows to designing for edge cases because now everyone experiences unique, evolving interfaces.

  • •

    The traditional 100-page research report is becoming obsolete due to faster cycles and larger, mixed-method datasets.

  • •

    Mixed methods research combining qualitative and quantitative data at scale will dominate the near future of UX research.

  • •

    AI tools will increasingly assist researchers by automating base-level data synthesis but human interpretation remains crucial.

  • •

    UX researchers need to become more data fluent, including knowledge of product analytics, surveys, and coding languages like Python or R.

  • •

    Understanding assistive technologies and their innovations provides insights into the future of mainstream user interfaces.

  • •

    Ethics and privacy in data collection are critical, especially when researching vulnerable or assistive technology users.

  • •

    Regulations around AI, accessibility, and digital markets are rapidly increasing and impacting UX design and research.

  • •

    New user interface paradigms like chatbots and AR present unique design challenges around user discoverability and interaction.

  • •

    Large-scale in-product behavioral research requires new operational pipelines to properly represent and study edge cases.

  • •

    Researchers must resist building tools before understanding their research needs; tool development should be problem-driven.

  • •

    UX professionals will increasingly wear multiple hats due to shrinking teams and budgets in tech environments.

  • •

    Collaboration between researchers, engineers, product teams, and regulatory bodies is more essential than ever.

  • •

    The future of UX research includes focusing on the human element — empathic connection amid technological complexity.

  • •

    Data alone isn’t enough — quality and relevance of data trump quantity in driving meaningful insights.

Notable Quotes

"If you press the exact same button today and tomorrow you get two different results, that’s non-deterministic UX."

"Now everyone’s an edge case, so research needs to focus on those edge cases, not just the average user."

"The era of 100-page reports is ending because we simply can’t produce them fast enough at scale."

"Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making."

"UX researchers should learn Python or R and how to leverage AI APIs to process unstructured data."

"Understanding how assistive technology evolves is crucial because it foretells the future of interface design."

"We need to become data ethicists and curators, not just data vacuum cleaners, to prioritize quality data."

"Regulations are design problems, not just technical ones, influencing how we create products and experiences."

"Future UX includes designing for user discovery in conversational and augmented interfaces, not just clicks."

"Being fluent in multiple data languages and understanding behavioral and attitudinal data will be essential."

Ask the Rosenbot
Jon Fukuda
Storytelling for DesignOps
2023 • DesignOps Community
Erin Weigel
Failure Friday #6: 90% of Everything I Do is Either Broken or Pointless
2025 • Rosenfeld Community
Carl Turner
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
2023 • Advancing Research 2023
Gold
Prayag Narula
Dialing for Research: How to Reach the Unreachable
2022 • Advancing Research 2022
Gold
Natalia Radywyl
Co-Designing New Power in Australia's Public Sector
2022 • Civic Design 2022
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Advancing Research 2023
Gold
Liz Ebengo
The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
2024 • Advancing Service Design 2024
Gold
Sarah Fathallah
A Typology of Participation in Participatory Research
2023 • Advancing Research 2023
Gold
Kim Lenox
Leading Distributed Global Teams
2019 • Enterprise Community
Maria Skaaden
Panel Discussion: Methodologies and Work Environments
2018 • DesignOps Summit 2018
Gold
Gordon Ross
12 Months of COVID-19 Design and Digital Response with the British Columbia Government
2021 • Civic Design 2021
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Design at Scale 2021
Gold
Andrew Michael
Building a Product Insights Team
2022 • Advancing Research 2022
Gold
Ellen Chisa
The Values of Design
2023 • Design in Product 2023
Gold
Abby Covert
Panel: Collaboration Tools
2017 • DesignOps Summit 2017
Gold
Saara Kamppari-Miller
Theme Three Intro
2023 • DesignOps Summit 2023
Gold

More Videos

Mark Interrante

"Current AI tools help summarize and sift large volumes of feedback into meaningful patterns."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Patrizia Bertini

"Next year we need to have an accessibility budget. You do what you want, but that's the choice."

Patrizia Bertini

The (r)evolution of designOps: It’s Time to Think (really) BIG

September 11, 2025

Shan Shen

"Speaking fluent language that translates into business discussions forces us to think and speak like a business owner as well as a designer."

Shan Shen

Translating UX Terms into Business Contexts

November 29, 2023

Adam Thomas

"Feature roadmaps are bad because over time coherent actions become noise."

Adam Thomas

Survival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way

December 6, 2022

Robin Beers

"Research really is the most predictive practice an organization has — we are the only ones who can really predict the future."

Robin Beers

Research as a Catalyst for Organizational Transformation

March 12, 2021

Sheri Byrne-Haber

"You want to catch accessibility defects early through automated testing in your CI/CD pipeline, what we call shifting left."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Joseph Meersman

"To me, sweating the pixel means paying attention to the details of interactions and keeping our eye on quality as designers."

Joseph Meersman

Sweating the Pixel: Scaling Quality through Critique

June 10, 2021

Deanna Washington

"Don't reinvent the wheel all the time; build on top of what others have built."

Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid Sabitov

Connecting the Ops: Plenary Panel and Closing Circle

September 9, 2022

Aaron Stienstra

"Iterative engagement models mean we test, learn, and adapt rather than seeking a perfect solution from the start."

Aaron Stienstra Lashanda Hodge

Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government

December 8, 2021