Design and Analytics with Sarah Coyle

Key Insights

• •

  Measuring design value is impossible without clear context and defined questions.

• •

  Sarah transitioned from reactive data support to strategic design metrics development.

• •

  USAA’s design practice has nearly 300 people, centrally organized under one Chief Design Office.

• •

  Design operations at USAA includes analytics, recruiting, program management, and quality and risk.

• •

  Starting measurement with the question or goal leads to more meaningful data insights than starting with raw data.

• •

  Human-centered design principles improve the way analytics is approached and applied in design.

• •

  Education for both data creators and consumers is critical to mature design data practices.

• •

  Design research measurement focuses on whether research is happening and how it influences decisions.

• •

  Small teams without analysts can leverage passionate designers interested in analytics and cross-team collaboration.

• •

  Information (meaningful context-rich data) is more valuable than raw data points alone.

Notable Quotes