Designing and Driving UX Careers
Summary
Ian recounts his journey as the first UX hire at Salesforce and later at other companies, managing increasingly large and diverse teams. Faced with a misalignment in evaluating top and bottom performers across directors, he recognized a need for a shared, transparent framework. Ian developed a career coaching framework that treats careers like a design project, emphasizing flexibility over rigid ladders and empowering individuals to define their own paths whether they aspire to management or deeper individual contribution. Drawing parallels to design practices, he created workshops that use collaborative exercises, personal branding, and goal-setting to facilitate career conversations and development. Ian details how skills span core design, knowledge, technical abilities, communication, leadership, culture, and innovation - each essential in different ways depending on role and career stage. The framework helped standardize language, reduce promotion tension, improve one-on-one effectiveness, and build team camaraderie. The talk underscores the value of applying design principles inwardly to careers and teams, rather than only focusing outwardly on users.
Key Insights
-
•
Large UX teams often lack alignment on performance evaluations, causing stalled promotion discussions.
-
•
Career paths should not be rigid ladders but flexible frameworks like a jungle gym, allowing lateral moves.
-
•
Design thinking methods can be applied to career planning to empower employees to own their growth.
-
•
Not all high performers want to manage; leadership includes mentoring and influence beyond formal management.
-
•
Communication skills, including clear writing and storytelling, strongly impact career effectiveness and influence.
-
•
Knowing the product, industry, and competitive landscape deeply is crucial for UX roles.
-
•
A diverse skill set including technical, communication, culture, and innovation differentiates senior roles.
-
•
Career workshops pairing personal brand reflection with goal setting drive productive one-on-ones and clarity.
-
•
Standardized frameworks and language reduce promotion debates and foster healthier team dynamics.
-
•
Innovation requires a fearless mindset to challenge existing rules and push design and process improvements.
Notable Quotes
"Careers as ladders are what HR wants, but careers aren’t linear; they should be a jungle gym."
"Why don’t we do what we do for users but apply it to our own careers? Absolutely nutty, right? So we did."
"Leadership doesn’t only mean managing; it can be mentoring, product leadership, or technical influence."
"If you’re amazing at your job but no one listens to your research or design, does it really have impact?"
"Communication matters—sending an email to an executive with spelling mistakes can ruin your respect."
"Your career is a design project. It’s the only one you own, so own it like you would a product."
"People care about titles way too much. I had a guy whose business card said star-bellied sneak—love that."
"A workshop helps people map their skills, identify gaps, and make specific goals for career jumps."
"It’s huge to have a framework so managers and employees speak the same language around skills and growth."
"Innovation is about being fearless, breaking rules, and refusing to stop at the way things have always been done."
Or choose a question:
More Videos
"Design research often acts like scientists with clipboards rather than humans in conversation."
Daniel GloydDesigning From the Inside Out: How Method Acting Can Inspire Design Research
February 12, 2026
"Eggs are the binder — humility and trauma-informed practices that keep relationships and research together."
Deirdre Hirschtritt Cesar Paredes Marie PerrotResearch is Only as Good as the Relationships You Build
November 17, 2022
"I was not able to come up for them to be involved so I had to learn how to structure it in a way that we could share how this was important for the team."
Benjamin RealMaturity Models: A Core Tool for Creating a DesignOps Strategy
October 1, 2021
"You have to be serious people making this business work, not just doing conferences and performative acts."
Max Gadney Andrea Petrucci Joshua Stehr Hannah WickesAssessing UX jobs for impact in climate
August 14, 2024
"Ivana will teach you how to scale fast and big from day one through product operations."
Lada GorlenkoTheme 1: Intro
January 8, 2024
"C-FRE stands for curiosity, freedom, reframing, exploration, and engagement—the soft qualities we tend to overlook in play."
Feyikemi AkinwolemiwaPlay to innovate: How curiosity and experimentation transform UX
March 11, 2026
"Cohorts are a super duper fun way to engage with more of our community."
Bria AlexanderOpening Remarks
March 29, 2023
"Ultimately, AI avatar tools offer UX teams options to keep recordings while meeting legal compliance."
Llewyn Paine[Demo] Deploying AI doppelgangers to de-identify user research recordings
June 5, 2024
"When teams are connected to real strategic missions and own their key results, OKRs become positive."
Bria Alexander Benson Low Natalya Pemberton Stephanie GoldthorpeOKRs—Helpful or Harmful?
January 20, 2022
