Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 3: Introduction

Gold
Thursday, June 10, 2021 • Design at Scale 2021
Share the love for this talk
Theme 3: Introduction
Speakers: Lada Gorlenko
Link:

Summary

On the final day of the conference, the focus shifted from product and processes to people, emphasizing the practice of human-centered design internally within teams as well as externally for customers. Peter Marrahold opened the session, stressing the importance of maintaining humanism at scale in design work. Milestone followed with a case study on empathetic transformation across multiple disciplines, showing how to overcome political challenges in organizational change. My Bill presented practical strategies for building design-minded communities within legacy companies by integrating diverse disciplines. Two emotionally impactful talks highlighted the necessity of self-care post-pandemic, urging professionals to prioritize their own well-being before helping others. Word Caps expanded on professional self-care approaches, while Meun explored career transitions from managerial roles to principal individual contributor positions, encouraging people to stay authentic to their passions. The finale from Willer focused on opportunities for designers to create government services that prioritize equity and resilience, underscoring the responsibility designers hold when shaping systems for millions. The day provided a balance of practical advice and heartfelt reminders, aiming to resonate both mentally and emotionally with the audience.

Key Insights

  • Human-centered design should be applied within teams, not just for customers.

  • Scaling design requires maintaining a focus on humanism at every level.

  • Empathy across disciplines is key to successful organizational transformation.

  • Building design communities in century-old companies requires intentional inclusion of various disciplines.

  • Self-care is essential for sustainable professional practice, especially post-pandemic.

  • Career growth can be vertical or lateral, and it’s important to stay true to personal passions.

  • Transitioning from managerial to principal individual contributor roles offers a path for experienced professionals.

  • Designers have a responsibility to create equitable, resilient government services.

  • Addressing politics and reservations openly aids in transformation and community-building efforts.

  • Putting on your own oxygen mask first is a metaphor for prioritizing one’s own well-being before assisting others.

Notable Quotes

"We often talk about our customers, but we forget the other people involved: ourselves and our teams."

"Design at scale is really humanism at scale."

"Transformation happens through empathy across multiple disciplines and reporting lines."

"Building design communities in legacy companies means bringing other disciplines into the fold."

"Taking care of ourselves first is essential before we can effectively care for others."

"Growth in your career doesn’t always have to be vertical; sometimes sideways or diagonal moves help you stay true to yourself."

"Transitioning to a principal role lets you focus on what you love without managing teams directly."

"Designers must take responsibility when designing systems that impact millions."

"Overcoming reservations and politics is part of enabling transformation."

"Putting on your oxygen mask first is a metaphor for self-care we often neglect in professional life."

Ask the Rosenbot
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold
Peter Van Dijck
Hands-on AI #1: Let’s write your first AI eval
2025 • Rosenfeld Community
John Calhoun
Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
2021 • DesignOps Summit 2021
Gold
Ren Pope
Building Experiences for Knowledge Systems
2023 • Enterprise UX 2023
Gold
Theresa Marwah
How Atlassian is Operationalizing Respect in Research
2020 • Advancing Research Community
Michael Weir
Mixed Methods and Behavioural Science
2023 • Rosenfeld Community
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Dan Willis
Theme 3: Intro
2024 • Enterprise Experience 2020
Gold
Karen Pascoe
Developing Experience Teams and Talent in the Enterprise
2016 • Enterprise UX 2016
Gold
Mary-Lynne Williams
Exit Interview #4: From Product Design Leadership to Sound Healing
2026 • Rosenfeld Community
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • DesignOps Summit 2021
Gold
Brendan Jarvis
It was the Best of Times. It was the Worst of Times.
2024 • DesignOps Summit 2024
Gold
Greg Petroff
Everything is About to Change: Software as Material
2016 • Enterprise UX 2016
Gold
Victor Udoewa
Radical Participatory Research: Decolonizing Participatory Processes
2022 • Advancing Research 2022
Gold
Dana Chisnell
The Sensemaking Business
2026 • Advancing Research 2026
Gold

More Videos

Jim Kalbach

"Without these rules and conventions, we wouldn’t be able to improvise."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

November 6, 2017

Louis Rosenfeld

"Inclusion, collaboration, and iteration are the three pillars of how we work with authors to make a book."

Louis Rosenfeld

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Catt Small

"Building influence has been such a challenging part of growing in my own career. It takes a lot of communication and understanding others’ goals."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

Marieke McCloskey

"Sharing your research skills broadly within your company can create unexpected opportunities to improve experiences."

Marieke McCloskey

User Science: Product Analytics & User Research

March 11, 2021

Llewyn Paine

"DeepFakes can look too realistic and might introduce new privacy risks if donor faces come from real people."

Llewyn Paine

[Demo] Deploying AI doppelgangers to de-identify user research recordings

June 5, 2024

Joshua Noble

"Difference-in-differences lets you study treatment effects in groups that start in very different places by looking at trends."

Joshua Noble

Casual Inference

October 6, 2023

Sara Logel

"If the scale delivers bad news, we jump on and off to check; if it delivers good news, we accept it quickly."

Sara Logel

Your Colleagues are Your Users Too

March 29, 2023

Bria Alexander

"Learning is a marathon, not a sprint, especially in the context of online conferences."

Bria Alexander Louis Rosenfeld

Welcome

January 8, 2024

Sam Proulx

"When you design for the edges, you make things better, more fluid, more customizable for everyone."

Sam Proulx

Online Shopping: Designing an Accessible Experience

June 7, 2023