Rosenverse
Interactive Keynote: Social Change by Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Interactive Keynote: Social Change by Design

Gold
Monday, January 8, 2024 • Enterprise Experience 2020
Share the love for this talk
Interactive Keynote: Social Change by Design
Speakers: Denise Jacobs , Nancy Douyon , Renee Reid and Lisa Welchman
Link:

Summary

As experience designers, we know the ins and outs of how to design for change in a product or service: talking to end-users, interviewing subject matter experts, and then working collaboratively within a team to come up with workable solutions to the problem.

The extent of the #BlackLivesMatter movement has encouraged a mixture of protest, self-reflection, and openness to learn. However, many people want to take action but don’t know how. Why not apply our skills as experience designers to approach a small, workable issue that supports equality?

Join Denise Jacobs as she and a team of SMEs share stories related to the issue, so that participants can work together to share ideas and start the process of designing social change.

Key Insights

  • •

    Racism in design is systemic and intentional, requiring designers to actively counteract it through their work.

  • •

    Marginalized individuals often bear the exhausting responsibility of raising awareness about bias and racism in workplaces.

  • •

    Allyship is most valuable when it shows up even in the absence of those who are marginalized.

  • •

    Self-reflection on personal biases and internal pain is essential for effective anti-racist action.

  • •

    Performative gestures by companies lack lasting impact without sustained, systemic change.

  • •

    Psychological safety is an essential condition for marginalized voices to participate authentically in teams.

  • •

    Designers have unique power as change agents to reshape systems and environments for greater equity.

  • •

    Shifting responsibility from individuals to collective, everyday actions creates ripple effects for social change.

  • •

    Fear of making mistakes or offending others can paralyze efforts unless replaced with a mindset of learning and excellence.

  • •

    Ongoing conversations, community engagement, and commitment to continuous unlearning are vital to progress.

Notable Quotes

"Racism is by design, and there's no way to counter it unless we counter it with design."

"I appreciate your allyship when I'm in the room, but I appreciate it more when I'm not in the room."

"It can be so tiring to be the only one constantly saying this has to be done differently."

"If you’re not doing the work of addressing your own pain, you won’t be effective in helping others."

"Racism doesn’t just hurt people like me; you’re hurting yourself by perpetuating beliefs that deny a greater humanity."

"Silence is complicity. Inaction is support."

"We’re not going for perfection. We’re going for excellence and change."

"Designers are change agents. This is part of your passion and what gets you up in the morning."

"When we start changing our behavior, we start changing the voices and behavior around us."

"Every day is a chance to check: is this how I want to be? This is a long-haul, marathon effort."

Ask the Rosenbot
Maggie Dieringer
Cutting through the Noise
2020 • DesignOps Community
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Dave Hoffer
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold
George Aye
That Quiet Little Voice: When Design and Ethics Collide
2022 • Civic Design 2022
Gold
Marina Martin
Lives on the Line: The Stakes of UX at the Scale of Government
2018 • Enterprise Experience 2018
Gold
Onur Kocan
Understanding the Strategy for Civic Design in a Complex City: Istanbul
2022 • Civic Design 2022
Gold
Stephen Anderson
Puzzled? How to Coordinate Humans for Complex Challenges
2021 • Enterprise Community
Matt Duignan
Atomizing Research: Trend or Trap
2020 • Advancing Research 2020
Gold
Dr. Jamika D. Burge
How UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Daniel Gloyd
Designing Warmth
2025 • Rosenfeld Community
Saara Kamppari-Miller
DesignOps for Inclusive Design and Accessibility
2022 • DesignOps Community
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • DesignOps Summit 2025
Gold
Dr Chloe Sharp
Using Evidence and Collaboration for Setting and Defending Priorities
2023 • Design in Product 2023
Gold
Steve Turbek
Designing Interactive Graphics with AI Code Help
2026 • Rosenfeld Community
Bassel Deeb
Do More With Less: Equip and Lead Design Orgs Through Adversity
2023 • DesignOps Summit 2023
Gold

More Videos

Corey Long

"I submitted 710 applications throughout the year and only 7% of those resulted in interviews."

Corey Long

Hiring in DesignOps: A Critical Study on How to Hire and Get Hired

September 23, 2024

Gretchen Anderson

"Designers can be really paranoid and very precious."

Gretchen Anderson

Scaling the Human Center

June 8, 2017

Lori Muszynski

"Your work is not your identity. You are gonna hear no, and that’s okay."

Lori Muszynski Peter Merholz

Keeping Design Weird

October 2, 2023

Sam Proulx

"Magnification can cover the entire screen two to ten times, and users pan around to see different areas."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

June 9, 2021

Prayag Narula

"Researchers often treat users as checkboxes, going in, doing research, checking the box and leaving."

Prayag Narula Rida Qadri

HCI 2.0: Humanity Deserves the Attention that UX Research has to Offer

March 28, 2023

Deanna Smith

"Not everything that is faced can be changed, but nothing can be changed until it is faced."

Deanna Smith

Leading Change with Confidence: Strategies for Optimizing Your Process

September 23, 2024

Lija Hogan

"A combination of push and pull communication strategies usually works best to share insights."

Lija Hogan

Doing more with more: Lessons from the Front Lines of Democratization

March 9, 2022

Sam Proulx

"The Apple 3GS and the accessibility that was developed by Apple was a massive shift."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

March 11, 2022

Bria Alexander

"The code of conduct is on every page of our site; it includes procedures for getting assistance."

Bria Alexander

Opening Remarks

October 3, 2023