Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
Summary
Key Insights
-
•
Current market turmoil and AI emergence make demonstrating research impact crucial for job security.
-
•
Lack of visibility and CEO buy-in heavily limits research influence in product organizations.
-
•
"Agile fall" describes organizations that follow agile ceremonies superficially but skip true test-and-learn practices.
-
•
Product managers and requirements engineers often conduct research inadequately, introducing bias and devaluing insights.
-
•
Embedding researchers within product teams builds trust and domain expertise but is vulnerable to shifting priorities and leadership noise.
-
•
Strong collaboration with product owners is essential for research to influence prioritization and roadmaps effectively.
-
•
Aligning research activities explicitly with business KPIs and outcomes increases organizational impact.
-
•
Using diverse research methods—not just usability testing—tailored to the right stage improves insight quality and timing.
-
•
Maintaining accessible, updated research repositories tied to KPIs helps increase team and organizational awareness of research value.
-
•
Researchers must be nimble, scrappy, and proactive advocates to position themselves strategically in complex organizations.
Notable Quotes
"The sum is greater than the parts—how qualitative and quantitative research play together."
"I think the world we’re in is definitely not antagonistic to research, there’s a huge opportunity right now."
"We’re capturing requirements usually without research, design has to be 100% baked before development starts."
"It’s either too late in the product cycle and we’re wasting money because we find usability issues after development."
"Product managers are often prioritization focused, so they can bias themselves in research decisions."
"At Meta, one product partner said quality doesn’t matter because we’re bringing in $90 billion a year."
"Research is seen as an adjunct to design, often missed in road mapping and strategic planning."
"Every report should say this research is tied to this KPI, here’s the outcome we want to address."
"Analytics and research should work closely to explain what is happening and why it is."
"Being nimble means sometimes you have to throw out academic rigor and just do what’s practical at the moment."
Or choose a question:
More Videos
"Prioritization work is a political process, and politics are hard to do in technology."
Mark Interrante Harry MaxAI for Prioritization (3rd of 3 seminars)
July 11, 2024
"If you are not speaking to the CEO or C-executives about compliance and transformation, someone else will."
Patrizia BertiniThe (r)evolution of designOps: It’s Time to Think (really) BIG
September 11, 2025
"You want to be strict in what you emit but liberal in what you accept, to be clear and precise but also give some grace."
Shan ShenTranslating UX Terms into Business Contexts
November 29, 2023
"You have to ask, what are we deciding, and what are we quitting, on a regular basis."
Adam ThomasSurvival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way
December 6, 2022
"Research really is the most predictive practice an organization has — we are the only ones who can really predict the future."
Robin BeersResearch as a Catalyst for Organizational Transformation
March 12, 2021
"Getting something accessible is a straight line; keeping something accessible requires process change."
Sheri Byrne-HaberAccessibility at Scale
June 9, 2021
"To me, sweating the pixel means paying attention to the details of interactions and keeping our eye on quality as designers."
Joseph MeersmanSweating the Pixel: Scaling Quality through Critique
June 10, 2021
"You gotta write that charter to get clarity with your team."
Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid SabitovConnecting the Ops: Plenary Panel and Closing Circle
September 9, 2022
"Equal solutions still leave some people out; tailoring based on needs actually provides equity."
Aaron Stienstra Lashanda HodgeLeveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government
December 8, 2021
