Scaling Design Culture
Summary
When design teams start to grow within hyper-growth startups, there is often a natural fear that the design culture will change as a result. It doesn’t have to. By encouraging best practices on recruiting, hiring, onboarding, and interviewing for “culture fit” you can benefit from a more diverse and culture rich team. Join Meredith Black for a talk on the vision and values of scaling the design culture at Pinterest while also designing for 175 million users.
Key Insights
-
•
Pinterest’s co-founder Evan Sharp, a designer, ensures design has a strong seat at the company’s decision table.
-
•
The design team at Pinterest grew over 650% in three years, from 10 to 75 members, emphasizing diverse global representation.
-
•
Cross-functional teams combining designers, engineers, and product managers work collaboratively on roadmap and launch decisions.
-
•
Internal events like NITCON inspire employees with classes, keynotes, and social activities, supporting culture and learning.
-
•
Non-glamorous tasks such as design standard updates are gamified using events like Bash Bingo Days to maintain motivation.
-
•
The Workshop program acts as an innovation incubator where designers collaborate away from their desks to solve product problems.
-
•
Hiring focuses on portfolio presentation, deep product knowledge (both strengths and flaws), and cultural fit prioritizing humility.
-
•
Program managers (called producers) buffer designers from meeting overload and distractions, improving focus and productivity.
-
•
Diversity is a key pillar, with one in three designers from international backgrounds, to better understand users worldwide.
-
•
Maintaining culture at scale involves deliberate slow hiring, integrating diverse skill sets, and evolving shared learning programs.
Notable Quotes
"Design always has a seat at the table at Pinterest because our co-founder is a designer."
"We call our collaborative decision-making process knitting — it’s one of our core values."
"Burnout isn’t caused by working too much; it happens when people aren’t stimulated."
"When hiring, we want candidates who know the product well — both what works and what doesn’t."
"We will not hire an asshole. Culture trumps even exceptional talent."
"The Workshop is an outlet for innovation, pushing designers out of their day-to-day to solve problems quickly."
"Fika is our weekly tradition where designers share projects inspired from Pins over coffee and dessert."
"One in three designers on our team is from another country — diversity improves relevance for our global users."
"Instead of flashy outings, the team prefers simple park days with rosé, blankets, and games that build trust."
"Hiring is hard, but firing the wrong person is harder — so we must be thoughtful and deliberate."
Or choose a question:
More Videos
"Having big ears means listening more to others than to yourself during a performance."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
November 6, 2017
"Inclusion, collaboration, and iteration are the three pillars of how we work with authors to make a book."
Louis RosenfeldCoffee with Lou: Should You Write a (UX) Book?
March 7, 2024
"Creating evergreen documents enables asynchronous influence — it’s not about being in the room all the time, it’s about having your voice heard."
Catt Small Micah Bennett Brian Carr Jessica HarlleeWhat's Next for ICs: Exploring Staff and Principal Designer Roles
February 22, 2024
"We can’t be there for every behavior after the nudge, nor do we necessarily want to be."
Marieke McCloskeyUser Science: Product Analytics & User Research
March 11, 2021
"Even if you’re not doing facial recognition, storing face and voice data is under growing legal scrutiny."
Llewyn Paine[Demo] Deploying AI doppelgangers to de-identify user research recordings
June 5, 2024
"Matching is very much an art, not a science; there are no hard and fast rules for what counts as a good match."
Joshua NobleCasual Inference
October 6, 2023
"Choosing the right output depends on the desired outcome—from quick iterations to gaining senior leadership buy-in."
Sara LogelYour Colleagues are Your Users Too
March 29, 2023
"We are obligated to treat each other with kindness and respect; this is a safe and inclusive space."
Bria Alexander Louis RosenfeldWelcome
January 8, 2024
"Frequent, bite-sized training is crucial so staff actually remember how to support customers with disabilities."
Sam ProulxOnline Shopping: Designing an Accessible Experience
June 7, 2023
