Dave Hoffer
Design Leader
Dave has been a User Experience Designer spanning a 20+ year career working both in-house and at consultancies for such companies as Amazon, McGraw-Hill, Frog Design, and McKinsey & Company. He’s designed experiences for Goldman Sachs, HP, AT&T, Cisco, and Disney at the product, service, and brand levels.
He’s managed and built teams, engaged in digital transformations, and delivered products. He firmly believes in rigorous User Research as the core to any problem to be solved and although not strictly a User Researcher himself, he’s engaged in this level of work throughout his career.
Dave has spoken at conferences, authored numerous articles, and has participated in almost every Rosenfeld Media event since 2020. He’s currently accepting freelance contract work while he writes his book, “Redesign Everything.”
Rosenverse talks by Dave:
" There’s more contracting work coming because teams are smaller and have to bring in external hands. "
UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer
July 16, 2025
" People eat with their eyes before they eat with their mouths — polish makes a big difference. "
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
May 21, 2025
" AI is important and here to stay; ignoring it is ignoring the future of design. "
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
April 3, 2025
" It’s not answers we’re after but further questions to keep the conversation and understanding alive. "
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
September 28, 2023
