Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
Summary
Key Insights
-
•
User experience is inseparable from culture and must be decoded through semiotics to understand deeper user behavior.
-
•
Semiotics analyzes communication beyond words and images, including sounds, textures, and environmental stimuli.
-
•
The democratization of user research by product managers and consultants changes the research landscape and calls for UX professionals to adapt.
-
•
Large language models function as a collective unconscious, helping researchers accelerate cognitive tasks but require human grounding.
-
•
AI models hallucinate plausible but false information, necessitating complementary systems to ensure accuracy.
-
•
Cultural research must account for inherent inequities and positional biases, often requiring diverse research teams.
-
•
Posthumanist perspectives encourage blending human, cultural, and technological understandings rather than centering solely on humans.
-
•
Combining semiotics with AI tools can enhance cultural insight and storytelling in UX research.
-
•
Effective semiotic research identifies resonance, a visceral cultural connection that transcends explicit signs.
-
•
Long-term historical context and future speculation enrich design decisions beyond short-term sprint cycles.
Notable Quotes
"Being a semiotician today is like reading everyday cultural signals to spot the bigger concepts behind user choices."
"Users don’t just consume culture anymore; they contribute to it, making cultural understanding essential to UX research."
"Large language models are where computers and language become indistinguishable, breaking down boundaries between cognition and technology."
"AI doesn’t have a body or sensory experience, so it can’t replace human contextual understanding in research."
"Semiotics isn’t just words and pictures; it includes every stimulus in your waking and even perhaps sleeping life."
"Culture always has inequities built into it, so researchers must be aware of their own positionality and blind spots."
"Giving ChatGPT custom instructions is like training your alien."
"Different UX methodologies should coexist and collaborate like an ecology of practices rather than compete."
"It’s not answers we’re after but further questions to keep the conversation and understanding alive."
"Everything is designed, much of it poorly, so it’s incumbent on us to redesign capitalism and systems more inclusively."
Or choose a question:
More Videos
"There are roles out there, but they come with longer processes—some of mine lasted up to five months."
Corey LongHiring in DesignOps: A Critical Study on How to Hire and Get Hired
September 23, 2024
"That’s the kind of feature that never would have made it to the top of anyone’s backlog without design."
Gretchen AndersonScaling the Human Center
June 8, 2017
"If you wait for permission, you will probably never be granted it. Just start doing what you know to be the right thing."
Lori Muszynski Peter MerholzKeeping Design Weird
October 2, 2023
"Alternative navigation users might use voice commands, head mice, or grid coordinates to access elements."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
June 9, 2021
"Drivers continued the practice of hanging out in physical base camp spots despite platforms saying they wanted to get rid of them."
Prayag Narula Rida QadriHCI 2.0: Humanity Deserves the Attention that UX Research has to Offer
March 28, 2023
"Not everything that is faced can be changed, but nothing can be changed until it is faced."
Deanna SmithLeading Change with Confidence: Strategies for Optimizing Your Process
September 23, 2024
"Training and coaching must be continuous because the ground keeps changing as new methods emerge."
Lija HoganDoing more with more: Lessons from the Front Lines of Democratization
March 9, 2022
"We are beginning to see cycles of history repeat themselves in accessibility, especially in gaming and AR/VR."
Sam ProulxTo Boldly Go: The New Frontiers of Accessibility
March 11, 2022
"Sponsors bring so much color and so much light into the community."
Bria AlexanderOpening Remarks
October 3, 2023
