Farid Sabitov

" Our goal is to automate routine tasks so designers can focus more on research, creativity, and innovation. "

" We each bring different skills, temperaments, and interests, so there’s no one perfect relationship model between roles. "

" Sometimes the solution is obvious and doesn’t need a lot of user research time. "

" Saying no with intentionality and clear guidelines creates clarity and focus. "

" Automations and people is not an or, it’s an and. "

" There aren't learned enough experts; we are still in that nebula trying to figure out how to become a star. "