Jen Cardello
Senior VP, UX Research and Insights, Fidelity Investments
Jen Cardello has spent over 20 years helping organizations optimize human-centered design to deliver customer value and gain business advantage. She currently leads Fidelity’s User Experience Research & Insights team. Her expertise is in scaling design and research capability across agile organizations through democratization and the creation of design measurement, systems, and frameworks.
Rosenverse talks by Jen:
" It doesn’t matter how much data you have if you don’t ask the right question. "
Curating insight: Strategies for integrating knowledge across research functions
March 11, 2025
" Recruiting used to take 4 to 6 weeks; now, with app push notifications, we can fill interviews within an hour and a half. "
Learning Velocity—The Insights Speedometer
September 16, 2021
" We cut the claims editing process in half—four pages and 10 steps down to one page and four steps. "
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
