Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" We don’t have meetings without all three sides of the business, product, and design coming together now. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Seb is career UXer fresh at Canadian railways with a steep learning curve. "
Theme 1: Intro
January 8, 2024
" Simply asking stakeholders what success looks like for them in a project is a powerful way to start meaningful conversations. "
Theme 1: Discussion
January 8, 2024
" Maturity is not just knowing what to do, but also knowing what not to do and being smart and grown up about saying no. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" It can be very uncomfortable to be the only woman in that room. "
Theme 3 Intro
June 10, 2022
" Designers can be first responders, not just in digital but in real disaster situations. "
Theme 2 Intro
June 9, 2022
" Growth in your career doesn’t always have to be vertical; sometimes sideways or diagonal moves help you stay true to yourself. "
Theme 3: Introduction
June 10, 2021
