Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Enterprise is sexy – that phrase helped me get at least one job. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Ivana will teach you how to scale fast and big from day one through product operations. "
Theme 1: Intro
January 8, 2024
" You can’t really advocate for UX or move an organization forward without interacting with your team and business colleagues. "
Theme 1: Discussion
January 8, 2024
" It’s a moral obligation for organizations to engage with research and ethics; being mature is not optional anymore. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" It can be very uncomfortable to be the only woman in that room. "
Theme 3 Intro
June 10, 2022
" Our biggest hope is that you gain confidence to see opportunity and realize it amid crisis. "
Theme 2 Intro
June 9, 2022
" Transitioning to a principal role lets you focus on what you love without managing teams directly. "
Theme 3: Introduction
June 10, 2021
