Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Enterprise UX is about fixing broken systems that have a momentum of their own; it’s about improving, not quick solutions. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Ivana will teach you how to scale fast and big from day one through product operations. "
Theme 1: Intro
January 8, 2024
" The ultimate measure is bringing value so people invite you back to work with them again and again. "
Theme 1: Discussion
January 8, 2024
" The longer I’m in UX, the less I think I know—there’s always more to learn and ways to develop. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" People may even forget why you are if you’re conversations that bring the best out of you as a human being. "
Theme 3 Intro
June 10, 2022
" Those three retailers pivoted literally overnight under intense change management pressure. "
Theme 2 Intro
June 9, 2022
" Design at scale is really humanism at scale. "
Theme 3: Introduction
June 10, 2021
