Steve Portigal
Author of Doorbells, Danger, and Dead Batteries and Interviewing Users
Steve Portigal is an experienced user researcher who helps companies harness the strategic power of insights. Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, probiotic distributors, rock musicians, home-automation enthusiasts, credit-default swap traders, business school professors and radiologists. His clients are leaders in telecommunications, banking, media, energy and eCommerce. He is the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.
Rosenverse talks by Steve:
" Corporate capture of research has brought amazing good things but changed the truth to power role. "
Looking Back…to Look Ahead
March 26, 2024
" I’ve started giving up on product management and focusing more on product strategy and senior executives. "
The Future of Research: Bridging the Gaps
July 29, 2021
" You don’t have to have a moral to the story; just capture it for now and maybe the lesson comes later. "
War Stories LIVE! Q&A-Discussion
March 30, 2020
" Empathy is how you can more safely acknowledge that failure comes for us all. "
War Stories LIVE! Steve Portigal
March 30, 2020
" The weakest insight method might win simply because of the relationship to the power structure. "
Discussion
May 13, 2015
