Rosenverse
Bias Towards Action: Building Teams that Build Work

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Bias Towards Action: Building Teams that Build Work

Gold
Thursday, June 14, 2018 • Enterprise Experience 2018
Share the love for this talk
Bias Towards Action: Building Teams that Build Work
Speakers: Husani Oakley
Link:

Summary

How do you create an agile, customer-centric team of designers, developers, product managers, and user experience specialists whose instinct is to make, not talk? How do you ensure that this team’s output remains focused on business goals, not the technology of the week? And most critically, how do you successfully integrate this team of do-ers into a larger, more traditionally structured organization? In this talk, Husani Oakley shares tips and best practices honed over 20 years of building teams that build best-in-class experiences for clients large and small.

Key Insights

  • •

    Agency structures with separate creative and technical teams create cultural barriers that hinder project success.

  • •

    Defining, writing down, and holding teams accountable to core values is essential for cultural change.

  • •

    Successful cross-team collaboration requires knowing and valuing the people behind different roles, not just enforcing process rules.

  • •

    Building software that structurally enforces department collaboration can mirror and support cultural shifts.

  • •

    Cultural values should answer why a team exists and how it fits within the larger organization.

  • •

    Recruiting from the usual talent pools risks attracting people who reinforce existing cognitive biases and fail to embody desired team values.

  • •

    Quantifying cultural fit during interviews helps reduce bias and align hires to team values objectively.

  • •

    Teams must remember that their work is ultimately for human users, fostering empathy to improve products.

  • •

    Creating opportunities for team members to bond as people builds trust and better collaborative outcomes.

  • •

    Tech creators have a responsibility for the social impact of the tools they build and must remember the humans affected.

Notable Quotes

"Ideas that get sold without knowing how they work or how they’re made reflect a cultural problem in the team."

"No one hated technologists, they just didn’t know who they were because there were no personal relationships cross teams."

"Process for process’s sake doesn’t help anybody; processes must reflect your core values."

"Talent is everywhere. You find talent when you look for it without skepticism and bias."

"Quantify cultural fit by scoring candidates on how they align with your values before hiring decisions."

"We made a system that wouldn’t work if any part of the code or any team disappeared or refused to cooperate."

"We are making things for human beings, and we too are people who must own that responsibility."

"It wasn’t just about process changes, it was about changing how people think about their work and each other."

"When I walked into the office, my team was ready to quit because they were taking rude user emails personally."

"Our hands make all the things, and our brains form the teams that run the hands making the things."

Ask the Rosenbot
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community
Victor Udoewa
Beyond Methods and Diversity: The Roots of Inclusion
2024 • Advancing Research 2024
Gold
Jon Fukuda
Design Planning and Management Support
2023 • DesignOps Summit 2023
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Kate Kalcevich
Designing inclusively with AI
2024 • Designing with AI 2024
Gold
John Cutler
Prioritization for designers and product managers (1st of 3 seminars)
2024 • Rosenfeld Community
Uday Gajendar
10 Years of Enterprise UX: Reflecting on the community and the practice
2025 • Enterprise Community
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Rosenfeld Community
Sheryl Cababa
Day 2 Panel
2024 • Designing with AI 2024
Gold
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community
Ariel Kennan
Civic Design in 2022
2022 • Civic Design Community
Miles Orkin
Creativity and Culture
2018 • DesignOps Summit 2018
Gold
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Aaron Stienstra
Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government
2021 • Civic Design 2021
Gold
Frances Yllana
Theme 2 Intro
2024 • DesignOps Summit 2024
Gold
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold

More Videos

Marc Fonteijn

"A regular heartbeat and familiar structure are really important principles to keep a community alive."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Dem Gerolemou

"Trust is something to build and maintain, not a box to check or a one-time achievement."

Dem Gerolemou Alexis Oh Neef Rehman

Climate technology fundamentals

May 15, 2024

Daniela Magaña Flores

"We use a holistic methodological approach combining explicit and implicit quantitative methods to fully get the user's perspective."

Daniela Magaña Flores Ariane Rahn Jeff Ephraim Bander

Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today

March 10, 2022

Abbey Smalley

"I met with my partners and leaders to really dig into their hopes, fears, and dreams about where they wanted to go."

Abbey Smalley Sylas Souza

Scaling UX Past the Size of Your Team

January 8, 2024

Patrick Commarford

"Anything below zero on the design staffing score indicates we’re staffing lower priority projects over higher ones."

Patrick Commarford

Design Staffing for Impact

January 8, 2024

Xenia Adjoubei

"We mapped every individual journey on Google Earth attaching quotations and photographs to each location to represent human experiences."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Craig Villamor

"The only form of ethical persuasion that exists is when the goals of the persuader are aligned with the goals of the persuading."

Craig Villamor

Design Systems for Ethical Design

January 26, 2023

Jon Fukuda

"We don’t need a north star, we need a constellation that allows us to see the full picture."

Jon Fukuda Ellie Krysl

Design Planning and Management Support

October 3, 2023

Iain McMaster

"Our hypothesis was we could create better product faster with more eyes looking at the problem, not just product."

Iain McMaster IHan Cheng

Design and Product: from Frenemy to Harmony

November 29, 2023