Rosenverse
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Bria Alexander
Reflect and Chart Forward
2021 • Civic Design 2021
Gold
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
Lija Hogan
Three Years Out: Perspectives on the Near-Term Future of User Research
2024 • Advancing Research Community
Yoel Sumitro
Actions and Reflections: Bridging the Skills Gap among Researchers
2022 • Advancing Research 2022
Gold
Peter Levin
Solve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility
2024 • Advancing Research 2024
Gold
Christian Crumlish
The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…
2025 • Rosenfeld Community
Mansi Gupta
Women-Centric Research: What, Why, How
2023 • Advancing Research 2023
Gold
Erika Kincaid
Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
2022 • Design at Scale 2022
Gold
Jack Moffett
UX Metrics That Matter and The Future of our Design at Scale Conference: A Community Conversation
2022 • Enterprise Community
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2017 • DesignOps Summit 2017
Gold
Jen Cardello
Standardizing Product Merits for Leaders, Designers, and Everyone
2018 • Enterprise Experience 2018
Gold
Christian Crumlish
Afternoon Insights Panel
2022 • Design in Product 2022
Gold
James Chudley
Decarbonising User Journeys: How minimising enables us to do more with less
2025 • Climate UX Interest Group
Dan Hill
Strategic design, slowdown, and the infrastructures of everyday life
2022 • Enterprise Community
Mila Kuznetsova
How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
2022 • Advancing Research 2022
Gold

More Videos

Alexandra Schmidt

"Facilitation is the grease between the wheels of difficult organizational challenges."

Alexandra Schmidt

Enterprise UX Playbook

December 1, 2022

Jen Crim

"Our offices have stand-up desks, nice collaboration areas, and comfy seating with a fresh, on-brand look."

Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani Pahwa

Culture, DIBS & Recruiting

June 11, 2021

Christian Crumlish

"It’s best thought of as a service and enabling role where you orchestrate people and bring out their best collectively."

Christian Crumlish

AMA with Christian Crumlish, author of Product Management for UX People

March 24, 2022

Libby Maurer

"For women, they often won’t apply unless they meet all the bullet points in a job description."

Libby Maurer

Treating Diversity & Inclusion in Hiring as a Design Problem

December 5, 2019

Ali Jeffery

"We need to harness the power of citizens to make real change."

Ali Jeffery Sheri Chudow

How DesignOps Helped Enable Wall Street to Work Remotely

October 22, 2020

Daniel Gloyd

"We all say empathy is foundational for good design, yet contemporary research often remains oddly distant from real human experience."

Daniel Gloyd

Designing From the Inside Out: How Method Acting Can Inspire Design Research

February 12, 2026

Kristin Skinner

"Every student has unique strengths that should be recognized and nurtured."

Kristin Skinner

Five Years of DesignOps

September 29, 2021

Johanna Kollmann

"What we measure is super important because it determines what people pay attention to. Without governance, priorities and ratings become outdated."

Johanna Kollmann

Insights-Driven Product Strategy: Get your Research to Count

December 6, 2022

David Sternberg

"Momentum in users is like energy in fluid—strong motivation drives fast, decisive movement."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025