Everything is About to Change: Software as Material
Summary
It’s a wonderful time for UX people who work in enterprises. We’ve made huge strides—from greater acceptance to concrete impacts—and our opportunities seem endless. But don’t get too comfortable, as enterprises are on the cusp of a huge and disruptive change. A variety of trends are converging to make it increasingly cheap and easy to develop software. In effect, software is becoming a material, and what enterprises make from it is far more important than how we make it. UX people can sit by and watch as enterprises figure out what to make out of the new material of software. Or we can be smart and partner with developers to define the coming generation of products and services. Greg Petroff will help us understand thIs new materiality of software and the opportunities for UX people to increase their impact and relevance.
Key Insights
-
•
Software is becoming a material, blending architecture and UX principles to shape how we build digital experiences.
-
•
Machine learning advances exponentially, enabling systems to learn human-like patterns, drastically changing UX possibilities.
-
•
IoT growth enables systems to predict future behaviors through real-time data and analytics, creating new UX demands.
-
•
Compute costs are dropping, allowing powerful 'edge' devices that combine IoT and AI capabilities locally.
-
•
Blockchain will enable secure, trustworthy interactions across distributed systems, especially in IoT.
-
•
The new tech stack supports platform as a service with microservices, drastically increasing speed and modularity in software development.
-
•
Traditional PRDs are being replaced by small, iterative backlogs, emphasizing rapid cycles and continuous integration/deployment.
-
•
Context-first design, personalizing experiences based on user intent and environment, will dominate future enterprise UX.
-
•
Designers must become business-savvy and embrace abductive thinking to guide what to build and why in this uncertain landscape.
-
•
Designers have a critical role as teachers who train AI systems by embedding human cultural and behavioral insights into algorithms.
Notable Quotes
"Machine learning is moving so fast that systems can learn whole codgers of content and change how we think about experiences."
"Amazon Echo is the first technology my artist wife really loves because it's genuinely useful and gets smarter over time."
"The biggest security risk is human behavior, like plugging a USB stick into a copier, not nefarious hackers."
"The way we build software now is fundamentally different; it's just easier to write code using platforms and microservices."
"We’re entering a world where design is going to be core to strategy and where making will become thinking."
"No one knows how to cook with the new ingredients of technology yet, and that’s why we face ambiguity and uncertainty."
"In enterprise, we’re moving from systems of record, to systems of engagement, to systems of assets where context drives experience."
"Designers are great at juxtaposition—putting unrelated things together to create new possibilities that engineers may not see."
"If we don’t lead technology change, others will, and we want that change to be design-led and human-centered."
"Abductive thinking, or what if thinking, is a core capability designers bring to defining what to build and why."
Or choose a question:
More Videos
"Without these rules and conventions, we wouldn’t be able to improvise."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
November 6, 2017
"If your topic is already tackled exceptionally by a prior book, go deeper or wait until the market shifts."
Louis RosenfeldCoffee with Lou: Should You Write a (UX) Book?
March 7, 2024
"You don’t have to become a manager or director to advance; becoming a principal IC role is equally influential."
Catt Small Micah Bennett Brian Carr Jessica HarlleeWhat's Next for ICs: Exploring Staff and Principal Designer Roles
February 22, 2024
"I think we as UX researchers are uniquely positioned to forge bonds with data teams because of our storytelling and cross-functional work."
Marieke McCloskeyUser Science: Product Analytics & User Research
March 11, 2021
"Replacing the entire body with an avatar future-proofs against unanticipated identifiers like tattoos or moles."
Llewyn Paine[Demo] Deploying AI doppelgangers to de-identify user research recordings
June 5, 2024
"Correlation doesn’t imply causation, but sometimes two things happening together do imply a causal mechanism."
Joshua NobleCasual Inference
October 6, 2023
"Choosing the right output depends on the desired outcome—from quick iterations to gaining senior leadership buy-in."
Sara LogelYour Colleagues are Your Users Too
March 29, 2023
"We'll have a centralized Slack channel for all discussion to come together as one community."
Bria Alexander Louis RosenfeldWelcome
January 8, 2024
"We often say don’t make me think. When that’s not possible, reuse and recycle those learnings."
Sam ProulxOnline Shopping: Designing an Accessible Experience
June 7, 2023
