Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Expanding Your Design Lens with Systems Thinking

Thursday, February 23, 2023 • Enterprise Community
Share the love for this talk
Expanding Your Design Lens with Systems Thinking
Speakers: Sheryl Cababa
Link:

Summary

Many of today’s processes and methods for design thinking and UX design feel limited in a world where we use these approaches to solve complex problems. Systems thinking is a mindset and approach that helps designers broaden their lens and empowers them to increase their impact. In this community call, learn from Sheryl Cababa, acclaimed author of Closing the Loop: Systems Thinking for Designers.

Key Insights

  • Traditional user-centered design thinking often fails to address systemic forces and unintended consequences in complex environments.

  • Systems thinking focuses on interconnectedness, causality, and wholeness, allowing designers to see the bigger picture beyond isolated problems.

  • Designers must shift from solely designing products to facilitating multi-stakeholder engagement across diverse expertise and perspectives.

  • Broader stakeholder inclusion, especially marginalized or directly affected communities, is a critical lever for successful systemic interventions.

  • Systems thinking integrates with design processes by expanding understanding, imagining multi-dimensional interventions, and evaluating impacts holistically.

  • Mapping techniques like causal loop diagrams, iceberg maps, and ecosystem maps are practical tools to visualize system relationships and root causes.

  • Evaluating long-term effects and unintended outcomes is essential to avoid perverse incentives and harmful consequences, exemplified by historical examples like the cobra effect.

  • Alignment within complex, siloed organizations is best achieved by focusing on shared desired outcomes rather than pushing for agreement on all inputs or activities.

  • Incentive structures play a crucial role in shaping stakeholder behavior and must be explicitly considered in systems thinking to create viable change.

  • Systems thinking differs from strategic thinking but requires strategic skills; systems thinking is broader and more focused on systemic consequences and diverse stakeholder dynamics.

Notable Quotes

"Today's problems come from yesterday's solutions."

"Designers need to be facilitators of other people's expertise and knowledge, not just creators of designed things."

"By myopically focusing on a single part, people are unable to see the elephant in the room."

"There is no silver bullet in system-level challenges; multiple interventions across different domains are needed."

"Community engagement is a powerful lever often left out of systems thinking processes."

"Evaluating interventions must loop back to expand understanding of consequences and radiating effects."

"We have to be deliberate about the long-term change we are creating and consider unintended consequences more explicitly."

"Systems thinking can help us design more explicitly for resilience, as seen in distributed manufacturing of PPE during the pandemic."

"Incentives influence behavior strongly, and lack of awareness about them leads to decisions misaligned with desired impact."

"Systems thinking requires constant engagement with stakeholders; working in isolation will not lead to successful outcomes."

Ask the Rosenbot
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Design at Scale 2022
Gold
Holly Cole
Panel Discussion: Growing People and Teams
2018 • DesignOps Summit 2018
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
Llewyn Paine
Day 1 Using AI in UX with Impact
2025 • Designing with AI 2025
Gold
Karen Pascoe
Developing Experience Teams and Talent in the Enterprise
2016 • Enterprise UX 2016
Gold
Cheryl Platz
Merging Improv with Design
2019 • Enterprise Community
Clemens Janssen
Efficiently Scaling Research as a Team of One
2023 • Advancing Research 2023
Gold
Bria Alexander
Charting the future of DesignOps: A community workshop
2024 • DesignOps Community
Jennifer Kanyamibwa
Creating the Blueprint: Growing and Building Design Teams
2018 • DesignOps Summit 2018
Gold
Dana Chisnell
The Sensemaking Business
2026 • Advancing Research 2026
Conference
Jonathan Fairman
Integrating generative AI into enterprise products: A case study from dscout
2024 • Designing with AI 2024
Gold
Erin Weigel
UX Lessons from running more than 1,200 A/B Tests
2024 • Rosenfeld Community
Eric Shumake
An AMA on UX's Role in Healthcare
2026 • Rosenfeld Community
Billy Carlson
Principles of Team Wireframing
2023 • DesignOps Summit 2023
Gold
Peter Van Dijck
Building the Rosenbot
2024 • Designing with AI 2024
Gold
Victor Udoewa
Radical Participatory Research: Decolonizing Participatory Processes
2022 • Advancing Research 2022
Gold

More Videos

Sam Proulx

"I don’t know anyone who uses the configuration out of the box without customizing it heavily and extensively."

Sam Proulx

Everything You Ever Wanted to Know About Screen Readers

June 11, 2021

Bria Alexander

"If you are a cohort participant and don’t see your private Slack channel, please let us know so we can guide you."

Bria Alexander

Opening Remarks

November 17, 2022

Corey Nelson

"Don’t force yourself into a job you know isn’t right just because you’re unemployed."

Corey Nelson Amy Santee

Layoffs

November 15, 2022

Milan Guenther

"Blaming the system for failures is like blaming the garden for not growing—the system is made by the people within it."

Milan Guenther

A Shared Language for Co-Creating Ambitious Endeavours

June 6, 2023

Erin May

"We’re starting to see the role of the central researcher shift more towards coaching than just doing research themselves."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Sam Proulx

"Screen curtain mode isn’t for sighted people simulating blindness; it’s a privacy feature to keep screens safe from prying eyes."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Mujtaba Hameed

"When clients join us in the field and experience research deeply, they often become advocates who come back for more."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Ilana Lipsett

"When something of massive consequence happens that no one predicted, it usually means we have failed to point our imagination in the right direction."

Ilana Lipsett

Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance

December 10, 2021

Samuel Proulx

"Shifting left means thinking about accessibility before you start writing code."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

September 10, 2025