Rosenverse
Expanding Your Design Lens with Systems Thinking

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Expanding Your Design Lens with Systems Thinking

Thursday, February 23, 2023 • Enterprise Community
Share the love for this talk
Expanding Your Design Lens with Systems Thinking
Speakers: Sheryl Cababa
Link:

Summary

Many of today’s processes and methods for design thinking and UX design feel limited in a world where we use these approaches to solve complex problems. Systems thinking is a mindset and approach that helps designers broaden their lens and empowers them to increase their impact. In this community call, learn from Sheryl Cababa, acclaimed author of Closing the Loop: Systems Thinking for Designers.

Key Insights

  • •

    Traditional user-centered design thinking often fails to address systemic forces and unintended consequences in complex environments.

  • •

    Systems thinking focuses on interconnectedness, causality, and wholeness, allowing designers to see the bigger picture beyond isolated problems.

  • •

    Designers must shift from solely designing products to facilitating multi-stakeholder engagement across diverse expertise and perspectives.

  • •

    Broader stakeholder inclusion, especially marginalized or directly affected communities, is a critical lever for successful systemic interventions.

  • •

    Systems thinking integrates with design processes by expanding understanding, imagining multi-dimensional interventions, and evaluating impacts holistically.

  • •

    Mapping techniques like causal loop diagrams, iceberg maps, and ecosystem maps are practical tools to visualize system relationships and root causes.

  • •

    Evaluating long-term effects and unintended outcomes is essential to avoid perverse incentives and harmful consequences, exemplified by historical examples like the cobra effect.

  • •

    Alignment within complex, siloed organizations is best achieved by focusing on shared desired outcomes rather than pushing for agreement on all inputs or activities.

  • •

    Incentive structures play a crucial role in shaping stakeholder behavior and must be explicitly considered in systems thinking to create viable change.

  • •

    Systems thinking differs from strategic thinking but requires strategic skills; systems thinking is broader and more focused on systemic consequences and diverse stakeholder dynamics.

Notable Quotes

"Today's problems come from yesterday's solutions."

"Designers need to be facilitators of other people's expertise and knowledge, not just creators of designed things."

"By myopically focusing on a single part, people are unable to see the elephant in the room."

"There is no silver bullet in system-level challenges; multiple interventions across different domains are needed."

"Community engagement is a powerful lever often left out of systems thinking processes."

"Evaluating interventions must loop back to expand understanding of consequences and radiating effects."

"We have to be deliberate about the long-term change we are creating and consider unintended consequences more explicitly."

"Systems thinking can help us design more explicitly for resilience, as seen in distributed manufacturing of PPE during the pandemic."

"Incentives influence behavior strongly, and lack of awareness about them leads to decisions misaligned with desired impact."

"Systems thinking requires constant engagement with stakeholders; working in isolation will not lead to successful outcomes."

Ask the Rosenbot
Prabhas Pokharel
Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling
2022 • Advancing Research 2022
Gold
Bria Alexander
Theme 1 Intro
2024 • DesignOps Summit 2024
Gold
Molly Fargotstein
Multipurpose Communication & UX Research Marketing
2019 • DesignOps Community
Andrew Webster
Scaling Design Capability: How Involved Should You Be?
2021 • DesignOps Summit 2021
Gold
Rob Mitzel
The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
2024 • Enterprise Experience 2020
Gold
Bria Alexander
Opening Remarks
2023 • Advancing Research 2023
Gold
Mariah Hay
BUILD: Discussion
2018 • Enterprise Experience 2018
Gold
Michele Marut
Research Repositories Reconsidered
2019 • DesignOps Community
Karen Pascoe
Developing Experience Teams and Talent in the Enterprise
2016 • Enterprise UX 2016
Gold
Josina Vink
Navigating the pitfalls of systems thinking in service design
2024 • Advancing Service Design 2024
Gold
Darian Davis
Lessons from a Toxic Work Relationship
2024 • Enterprise Experience 2020
Gold
Samuel Martin
Co-Design vs Faux-Design: Navigating the Complexities of Sharing Power in Co-Design
2026 • Rosenfeld Community
Ned Gartside
Navigating accessibility and climate
2024 • Climate UX Interest Group
Neema Mahdavi
Operationalizing DesignOps
2018 • DesignOps Summit 2018
Gold
Joseph Meersman
Sweating the Pixel: Scaling Quality through Critique
2021 • Design at Scale 2021
Gold
Kate Kalcevich
Designing inclusively with AI
2024 • Designing with AI 2024
Gold

More Videos

Mark Interrante

"AI can accelerate prioritization tasks, but the final judgment must come from humans who understand context."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Patrizia Bertini

"The accessibility expert was simply lost into shouting, we must be accessible without creating a strategy."

Patrizia Bertini

The (r)evolution of designOps: It’s Time to Think (really) BIG

September 11, 2025

Shan Shen

"Reducing buttons from six to two and including peripheral information facilitated buying and editing while increasing conversion by 10%."

Shan Shen

Translating UX Terms into Business Contexts

November 29, 2023

Adam Thomas

"60 to 90% of our ideas do not improve the metrics they were intended to improve."

Adam Thomas

Survival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way

December 6, 2022

Robin Beers

"Experiential significance is that moment in research when something just hits you as really important and impossible to ignore."

Robin Beers

Research as a Catalyst for Organizational Transformation

March 12, 2021

Sheri Byrne-Haber

"Accessibility at scale can put you into the VUCA world – volatile, uncertain, complex, ambiguous."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Joseph Meersman

"People were sweating their pixels, but doing so inside of solos and personal barriers until we started critiquing transparently together."

Joseph Meersman

Sweating the Pixel: Scaling Quality through Critique

June 10, 2021

Deanna Washington

"It’s not just about design; build relationships with HR, product management, sales, and more."

Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid Sabitov

Connecting the Ops: Plenary Panel and Closing Circle

September 9, 2022

Aaron Stienstra

"Government isn’t always trusted, so we worked with local partners to connect with underserved communities."

Aaron Stienstra Lashanda Hodge

Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government

December 8, 2021