Rosenverse
Expanding Your Design Lens with Systems Thinking

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Expanding Your Design Lens with Systems Thinking

Thursday, February 23, 2023 • Enterprise Community
Share the love for this talk
Expanding Your Design Lens with Systems Thinking
Speakers: Sheryl Cababa
Link:

Summary

Many of today’s processes and methods for design thinking and UX design feel limited in a world where we use these approaches to solve complex problems. Systems thinking is a mindset and approach that helps designers broaden their lens and empowers them to increase their impact. In this community call, learn from Sheryl Cababa, acclaimed author of Closing the Loop: Systems Thinking for Designers.

Key Insights

  • Traditional user-centered design thinking often fails to address systemic forces and unintended consequences in complex environments.

  • Systems thinking focuses on interconnectedness, causality, and wholeness, allowing designers to see the bigger picture beyond isolated problems.

  • Designers must shift from solely designing products to facilitating multi-stakeholder engagement across diverse expertise and perspectives.

  • Broader stakeholder inclusion, especially marginalized or directly affected communities, is a critical lever for successful systemic interventions.

  • Systems thinking integrates with design processes by expanding understanding, imagining multi-dimensional interventions, and evaluating impacts holistically.

  • Mapping techniques like causal loop diagrams, iceberg maps, and ecosystem maps are practical tools to visualize system relationships and root causes.

  • Evaluating long-term effects and unintended outcomes is essential to avoid perverse incentives and harmful consequences, exemplified by historical examples like the cobra effect.

  • Alignment within complex, siloed organizations is best achieved by focusing on shared desired outcomes rather than pushing for agreement on all inputs or activities.

  • Incentive structures play a crucial role in shaping stakeholder behavior and must be explicitly considered in systems thinking to create viable change.

  • Systems thinking differs from strategic thinking but requires strategic skills; systems thinking is broader and more focused on systemic consequences and diverse stakeholder dynamics.

Notable Quotes

"Today's problems come from yesterday's solutions."

"Designers need to be facilitators of other people's expertise and knowledge, not just creators of designed things."

"By myopically focusing on a single part, people are unable to see the elephant in the room."

"There is no silver bullet in system-level challenges; multiple interventions across different domains are needed."

"Community engagement is a powerful lever often left out of systems thinking processes."

"Evaluating interventions must loop back to expand understanding of consequences and radiating effects."

"We have to be deliberate about the long-term change we are creating and consider unintended consequences more explicitly."

"Systems thinking can help us design more explicitly for resilience, as seen in distributed manufacturing of PPE during the pandemic."

"Incentives influence behavior strongly, and lack of awareness about them leads to decisions misaligned with desired impact."

"Systems thinking requires constant engagement with stakeholders; working in isolation will not lead to successful outcomes."

Ask the Rosenbot
Kathleen Asjes
Research Democratization: the Good, the Bad and the Ugly
2022 • Advancing Research 2022
Gold
Chris Geison
What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question
2021 • Advancing Research Community
Joi Freeman
A New Vantage Point: Building a Pipeline for Multifaceted Research(ers)
2020 • Advancing Research 2020
Gold
Meghan Bausone
Systems Thinking and Design Innovation: Working with Leverage Points in Rural Maternal Health Systems
2026 • Rosenfeld Community
Bria Alexander
Reflect and Chart Forward
2021 • Civic Design 2021
Gold
Tom Armitage
Day 2 Panel: Looking ahead: Designing with AI in 2026
2025 • Designing with AI 2025
Gold
Cheryl Platz
Collaborative Creativity through Improv
2018 • DesignOps Summit 2018
Gold
Alastair Simpson
Debunking the Myths of Cross-Disciplinary Collaboration
2019 • DesignOps Summit 2019
Gold
Heidi Trost
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity
2025 • Rosenfeld Community
Paul Pangaro, PhD
Systems Disciplines: Table Stakes for 21st Century Organizations
2023 • Enterprise UX 2023
Gold
Ari Zelmanow
Dark Side of Democratization
2023 • Advancing Research Community
Bill Scott
Lean Engineering: Engineering for Learning and Experimentation in the Enterprise
2015 • Enterprise UX 2015
Gold
Kevin Bethune
Gatekeepers and Servant Leadership
2020 • DesignOps Community
Dan Willis
Filling the Void
2018 • DesignOps Summit 2018
Gold
Kristin Sundermeyer
Design Ops Metrics
2021 • DesignOps Summit 2021
Gold
Tristin Oldani
Turning awareness into action with Climate UX
2025 • Climate UX Interest Group

More Videos

Erin Weigel

"You can’t fail 90 times out of 10 without laughing at yourself to keep going."

Erin Weigel

UX Lessons from running more than 1,200 A/B Tests

July 10, 2024

Mike Oren

"Large discovery should focus on tier-3 unexplored markets, ones that require multiple years and large capital but may disrupt long-term."

Mike Oren

Why Pharmaceutical's Research Model Should Replace Design Thinking

March 28, 2023

Lija Hogan

"Now everyone’s an edge case, so research needs to focus on those edge cases, not just the average user."

Lija Hogan Milan Mijatovic Sam Proulx Louis Rosenfeld

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Heidi Trost

"Alice often perceives Charlie as just another barrage of alerts filled with jargon she doesn't understand."

Heidi Trost

When AI Becomes the User’s Point Person—and Point of Failure

August 7, 2025

Adam Cutler

"We review over 10,000 candidates and select less than 1% for hiring into the IBM design program."

Adam Cutler

People + Places + Practices = Outcomes

June 8, 2016

Rittika Basu

"Older adults prefer devices that match their habits, like larger tablets over small phones with glasses."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools

February 23, 2023

Saara Kamppari-Miller

"By designing products through the lens of edge cases like disabilities first, they often become better products for everyone."

Saara Kamppari-Miller

DesignOps for Inclusive Design and Accessibility

May 26, 2022

Bria Alexander

"This day is focused on me, my job and my specific day-to-day challenges, not on some invisible finish line or senior title."

Bria Alexander

Theme Two Intro

October 3, 2023

Laine Riley Prokay

"Investing in teaching from the ground up helps grow the design ops discipline for the future."

Laine Riley Prokay Lisa Gordon

Carving a Path for Early Career DesignOps Practitioners

September 9, 2022