Rosenverse
Research Democratization: the Good, the Bad and the Ugly

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Research Democratization: the Good, the Bad and the Ugly

Gold
Thursday, March 10, 2022 • Advancing Research 2022
Share the love for this talk
Research Democratization: the Good, the Bad and the Ugly
Speakers: Kathleen Asjes
Link:

Summary

The pros and cons of democratizing user research are heavily debated. Often this is seen as a black and white scenario where we are solely in favour or against it. But what about all the shades of grey we can explore? Depending on the situation there are both benefits and dangers that lie in democratizing our research practice.

Kathleen will share her experience with research democratization. Based on this she will show a framework that will help you assess when it is an appropriate tool to further research maturity and when it might derail you.

Key Insights

  • •

    Research democratization empowers non-researchers to conduct research but requires careful management to avoid poor quality and misuse.

  • •

    Lisa Reichelt warns that research can be misused to prematurely validate ideas, suggesting no research is better than bad research.

  • •

    Jared Spool critiques the term democratization, highlighting risks of arrogance in delegating research to others solely for convenience.

  • •

    Kathleen proposes a framework based on organizational research maturity and researcher presence to guide when democratization helps or hinders.

  • •

    When research maturity and presence are both high, democratization is optional and can build empathy but is not necessary.

  • •

    In medium maturity but high researcher presence contexts, democratization helps others learn research by doing, improving early-stage involvement.

  • •

    Low researcher presence but high maturity organizations can use democratization to advocate for more research investment.

  • •

    In low maturity and low researcher presence situations, democratization can overwhelm lone researchers with administrative burden rather than freeing them.

  • •

    Research done by democratized teams may lack coordination, risking duplicated effort and isolated insights.

  • •

    Teaching others research skills supports professional growth and confidence but must be balanced with researchers’ hands-on practice needs.

Notable Quotes

"Research democratization is all about empowering people who are not researchers to start doing research themselves."

"If you have to choose between doing bad research or no research at all, you’re better off not doing it — Lisa Reichelt."

"Democratization can be used arrogantly if we just let others do research so we can pick what’s fun for ourselves — Jared Spool."

"Research maturity refers to how research knowledge and impact permeate the organization, not individual skills."

"Involving non-researchers firsthand helps them understand research’s complexity and when to bring in experts."

"Research democratization rarely frees up strategic research time; it often increases facilitation and ops work."

"Sometimes democratized research happens in silence, with little coordination, causing duplicated efforts."

"Allowing others to experience research firsthand can convert them into advocates for hiring more researchers."

"Sharing your skills and teaching others can boost your confidence and professional development."

"Democratization requires different approaches; there’s no one-size-fits-all solution."

Ask the Rosenbot
Peter Van Dijck
Hands on AI #3: Claude Code for UX people
2025 • Rosenfeld Community
Alla Weinberg
Workers Are Sick of Change: The Cure is Psychological Safety
2023 • Enterprise UX 2023
Gold
Kevin Bethune
Gatekeepers and Servant Leadership
2020 • DesignOps Community
Neil Barrie
Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture
2024 • Advancing Research 2024
Gold
Kat Vellos
Opener: The Other L Word
2024 • DesignOps Summit 2020
Gold
Michelle Chin
The DesignOps Starter Kit
2021 • DesignOps Summit 2021
Gold
Alla Weinberg
How to Build and Scale Team Safety
2024 • DesignOps Summit 2020
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • DesignOps Summit 2021
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold
Cennydd Bowles
Exit Interview #2: Rediscovering the ethical heart of design
2025 • Rosenfeld Community
Amy Jiménez Márquez
The Atypical UX Manager Path
2020 • Enterprise Community
John Calhoun
Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam
2023 • DesignOps Summit 2023
Gold
Chris Hodowanec
Agile + User Experience: How to navigate the Agile landscape as an UX Practitioner
2022 • Civic Design 2022
Gold
Elana Chapman
Getting started with accessibility research
2025 • Rosenfeld Community
Deanna Smith
Leading Change with Confidence: Strategies for Optimizing Your Process
2024 • DesignOps Summit 2024
Gold
Jemma Ahmed
Theme Panel
2025 • Advancing Research 2025
Gold

More Videos

Marc Fonteijn

"If you don’t feel connected and you’re standing alone, the challenge looks much bigger."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Dem Gerolemou

"Asking stupid questions can lead experts to reframe their thinking and improve the work."

Dem Gerolemou Alexis Oh Neef Rehman

Climate technology fundamentals

May 15, 2024

Daniela Magaña Flores

"Implicit methods alone can explain around 80% of the purchase decision, with half of it due to unconscious measurements."

Daniela Magaña Flores Ariane Rahn Jeff Ephraim Bander

Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today

March 10, 2022

Abbey Smalley

"I had sorely underestimated how many internal tools there actually were — at least over 200."

Abbey Smalley Sylas Souza

Scaling UX Past the Size of Your Team

January 8, 2024

Patrick Commarford

"If you’re like us, you’d love to have 100% of the UX talent every project needs, but your team isn’t large enough."

Patrick Commarford

Design Staffing for Impact

January 8, 2024

Xenia Adjoubei

"The tapestry exhibition will be a three-dimensional map co-created with refugees and local school kids to reflect their stories."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Craig Villamor

"Dark patterns are UI designs that trick or manipulate users into doing something they wouldn't otherwise do or that go against their or society’s best interests."

Craig Villamor

Design Systems for Ethical Design

January 26, 2023

Jon Fukuda

"Fostering a culture of use and leadership is essential to make these tools part of daily rituals."

Jon Fukuda Ellie Krysl

Design Planning and Management Support

October 3, 2023

Iain McMaster

"When product says no to design, it’s not personal—it’s about prioritization and what’s most urgent right now."

Iain McMaster IHan Cheng

Design and Product: from Frenemy to Harmony

November 29, 2023