Rosenverse
Theme 2 Intro

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 2 Intro

Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
Share the love for this talk
Theme 2 Intro
Speakers: Bud Caddell
Link:

Summary

In this engaging introduction, the rookie curator from the Roosevelt team warmly welcomes attendees to day two of a design ops conference, emphasizing that no day should be declared best, promoting a culture of appreciation over comparison. As Bria noted, the day centers on design ops at scale, reflecting how the community’s design ops maturity has significantly grown since 2019, with many now having established teams. The curator shares insights from community surveys on key topics like staffing models, metrics, and career ladders, promising honest, vulnerable stories from speakers who will expose their failures and successes alike. Christopher Valerie and Brianna & Christina will unpack role definitions and improving team rituals, Lane will discuss inclusive career ladders, Christian Tiger will dive deep into design ops metrics, and Tony will reveal strategies for knowledge repositories and tagging schemes. The day also includes a session by Susan Sogato on culture’s role in design ops, drawing from her experience in high-profile restaurants. The curator encourages attendees to ask kind, tactical questions and celebrate vulnerability to foster a craft-focused community. The goal is to deliver real-world, practical wisdom where design ops truly meets the organizational ‘rubber’ to drive impact.

Key Insights

  • •

    Design ops teams have matured significantly since 2019, with most organizations now having established practices.

  • •

    Open vulnerability about failures and struggles is crucial for genuine learning in design ops communities.

  • •

    Staffing models in design ops vary widely, including agency models, dedicated staffing, and hybrids.

  • •

    Defining clear roles between designers and developers can avoid typical organizational conflicts.

  • •

    Career ladders focused on inclusivity can help mature the design ops function and empower team members.

  • •

    Design ops metrics are becoming detailed and granular, down to individual roles and spreadsheets.

  • •

    Knowledge repositories with thoughtful tagging schemes enhance design ops insights and efficiency.

  • •

    Culture is a key driver of user and customer success and an essential part of design ops operations.

  • •

    Community engagement and peer sharing enable collective growth and craft mastery in design ops.

  • •

    Practical, tactical questions during talks promote a deeper understanding and actionable takeaways.

Notable Quotes

"No one should compare days. That would just be something a pompous narcissist would do."

"Day two is all about design ops at scale, the maturing and evolution of design ops teams."

"In 2019 and 2020, established design ops teams were incredibly rare; now they’re the number one response."

"I want to know about bruises, lessons learned, not just best practices."

"We’re building a community of craft right now, and craft relies on honesty and vulnerability."

"This is all wheat, no shafts, lessons drenched in hard work and real experience."

"Christopher Valerie will share how a designer and developer can collide without the typical matter-antimatter explosion."

"Susan Sogato will talk about culture as a key driver of customer success and its operational impact."

"Feel free to pelt our speakers with kind but tactical questions about how they got stuff done."

"Celebrate vulnerability. It’s a huge deal to not only share successes but also what was hard and challenging."

Ask the Rosenbot
Sol Mesz
Hands or Brains? How to Hire for Strategy, Strategically
2024 • Enterprise Experience 2020
Gold
Savina Hawkins
Harnessing AI in UXR: Practical Strategies for Positive Impact
2024 • Advancing Research 2024
Gold
Caroline Jarrett
Garbage in, garbage out? Measuring error rates to get ready for AI
2026 • Rosenfeld Community
Malini Rao
Lessons Learned from a 4-year Product Re-platforming Journey
2021 • Design at Scale 2021
Gold
Christian Crumlish
Morning Insights Panel
2022 • Design in Product 2022
Gold
Zen Ren
Taking Inspiration from Instructional Design for Research
2022 • Advancing Research 2022
Gold
Saara Kamppari-Miller
Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
2024 • DesignOps Community
Iram Shah
Closing Keynote: The View from the Top
2019 • Enterprise Experience 2019
Gold
Samuel Proulx
Inclusive Research: Debunking Myths and Getting Started
2025 • Advancing Research 2025
Gold
Christopher Geison
Theme 1 Intro
2024 • Advancing Research 2024
Gold
Heidi Trost
When AI Becomes the User’s Point Person—and Point of Failure
2025 • Rosenfeld Community
Stefanie Owens
Optimizing for Outcomes: Transformation Design in Systems at Scale
2024 • Advancing Service Design 2024
Gold
Jennifer Strickland
Adopting a "Design By" Method
2021 • Civic Design 2021
Gold
Dave Malouf
The Future of DesignOps
2024 • DesignOps Summit 2020
Gold
Dan Hill
Strategic design, slowdown, and the infrastructures of everyday life
2022 • Enterprise Community
Kate Towsey
Ask Me Anything (AMA) with Kate Towsey
2025 • Rosenfeld Community

More Videos

Marc Fonteijn

"We design a community that would be missed if it were gone for our service design leaders."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Dem Gerolemou

"Tolerance to uncertainty is a big thing in climate tech compared to other fields."

Dem Gerolemou Alexis Oh Neef Rehman

Climate technology fundamentals

May 15, 2024

Daniela Magaña Flores

"We offer a quantitative approach so you can quickly recognize the strengths and weaknesses in a product compared to competitors."

Daniela Magaña Flores Ariane Rahn Jeff Ephraim Bander

Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today

March 10, 2022

Abbey Smalley

"I met with my partners and leaders to really dig into their hopes, fears, and dreams about where they wanted to go."

Abbey Smalley Sylas Souza

Scaling UX Past the Size of Your Team

January 8, 2024

Patrick Commarford

"When project scope changes, designers or design advisors raise their hand to reassess and adjust staffing accordingly."

Patrick Commarford

Design Staffing for Impact

January 8, 2024

Xenia Adjoubei

"We believe in global citizenship and de-westernizing research by including community members in the discourse and insight decisions."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Craig Villamor

"The only form of ethical persuasion that exists is when the goals of the persuader are aligned with the goals of the persuading."

Craig Villamor

Design Systems for Ethical Design

January 26, 2023

Jon Fukuda

"We don’t need a north star, we need a constellation that allows us to see the full picture."

Jon Fukuda Ellie Krysl

Design Planning and Management Support

October 3, 2023

Iain McMaster

"Business language is for communication. We use it to explain why user centricity matters to broader audiences."

Iain McMaster IHan Cheng

Design and Product: from Frenemy to Harmony

November 29, 2023