Rosenverse
Why I Left Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Why I Left Research

Gold
Monday, March 27, 2023 • Advancing Research 2023
Share the love for this talk
Why I Left Research
Speakers: Lisanne Norman
Link:

Summary

After 7 years of working in UX Research Leadership roles, Lisanne left the field behind to return to education. In this talk, she will discuss the significant challenges she faced as a Black woman in UX leadership that ultimately culminated in a leave of absence and then subsequent decamping from the field. The retention rate for WOC researchers is low in the field, and there is an inherent need to understand what are some of the root causes and what can be the potential solutions to retain and potentially re-engage more WOC researchers whose perspectives, experiences, and expertise are needed in this field.

Key Insights

  • Early mentorship and a supportive diverse team were critical to Dr. Norman's initial success in UX research.

  • Large tech companies often have majority white, male teams with little diversity recruitment or clear career paths for researchers of color.

  • Microaggressions and assumptions about leadership roles can undermine the authority of Black women in UX research.

  • Pay inequity persists even when Black women researchers deliver more work and leadership than their white counterparts.

  • Startups may posturing about diversity but often replicate exclusionary cultures with favoritism and poor management.

  • UX researchers of color frequently take on extra DEI and recruiting responsibilities beyond their official roles.

  • Being authentic in the workplace is exhausting when constantly navigating where vulnerability is safe.

  • There is a critical lack of data and conversation about the demographic makeup of UX research teams.

  • Effective change requires systemic action: consistent bias training, managerial support, diverse recruiting platforms, and accountability tied to reviews and bonuses.

  • Embedding DEI into education, onboarding, and continuous team evaluation prepares organizations to be genuinely inclusive.

Notable Quotes

"The best job I ever had was with those two female VPs who believed in me and gave me a chance."

"At Dell, 90% of my design team was white and overwhelmingly male—a sharp contrast from my earlier team."

"I literally would have to jump up in meetings to introduce myself as the director just to be recognized."

"I learned about gross pay equity between me and my white counterpart despite doing more work."

"Startups promised limitless growth but often had cultures of microaggressions, isolation, and favoritism."

"I found myself doing recruiting and DEI work on top of my UX research job—work that wasn’t mine to do."

"You constantly perform calculus every day figuring out where you can be your authentic self."

"We need more co-conspirators who actively use their privilege to interrupt microaggressions and bias."

"There isn’t a pipeline problem; there are people out there—you have to invest in networking and recruiting properly."

"Diversity, equity, inclusion, and belonging goals need to tie into annual reviews and bonuses—it's everybody’s work."

Ask the Rosenbot
Hugh Dubberly
Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving
2019 • Enterprise Community
Robin Beers
Research as a Catalyst for Organizational Transformation
2021 • Advancing Research 2021
Gold
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
Megan Blocker
Panel: Excellence in Impact
2024 • Advancing Research 2024
Gold
Peter Merholz
The Mysterious Case of the Missing UX Career Path
2022 • DesignOps Community
Jennifer Strickland
Adopting a "Design By" Method
2021 • Civic Design 2021
Gold
Amy Gawronski Zuccaro
Advice for DesignOps Employee #1
2021 • DesignOps Summit 2021
Gold
Sofia Quintero
The Product Philosophy Behind EnjoyHQ
2021 • Advancing Research 2021
Gold
Jamika Burge
Embracing change: Navigating shifting landscapes with compassion and agency
2025 • Advancing Research 2025
Gold
Louis Rosenfeld
Discussion: What Operations can teach DesignOps
2017 • DesignOps Summit 2017
Gold
Jeff Gothelf
The Intersection of Lean and Design
2019 • Enterprise Community
Shahrzad Samadzadeh
What Is My Value? Two Takes and Some Mistakes
2024 • Enterprise Experience 2020
Gold
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Civic Design 2021
Gold
Dan Donald
Design Systems as a Vehicle for Systemic Change
2023 • DesignOps Community
Ren Pope
Building Experiences for Knowledge Systems
2023 • Enterprise UX 2023
Gold

More Videos

Nick Cochran

"As leaders, spending one-on-ones with managers can cascade connection-making culture down to teams."

Nick Cochran

Growing in Enterprise Design through Making Connections

June 20, 2019

Amber Knabl

"85% of Netflix users opt for captions, showing how accessibility features benefit everyone, not just those with disabilities."

Amber Knabl

Empowering innovation: The critical role of inclusive product development in the AI era

June 4, 2024

Nora Tejeda

"We’ve learned that clear communication about roles and process is key to reduce confusion between regular design work and self-service."

Nora Tejeda Giovanna Alonso

Scaling Design Capabilities at BBVA Through a Self-service Design Model

June 10, 2021

Nathan Shedroff

"People always pay more when they perceive value beyond just financial cost."

Nathan Shedroff

Redefining Value: Bridging the Innovation Culture Divide

May 14, 2015

Lona Moore

"Many design champions started as non-designers and transitioned into design careers after becoming community leads."

Lona Moore

Scaling Design Beyond Designers

June 11, 2021

Jemma Ahmed

"Victor is going to throw a wrecking ball through the idea of interviewing."

Jemma Ahmed

Theme 2 Intro

March 26, 2024

Sabrina Mach

"The hackathon gave design the ability to produce coded components quickly, showing executives the value of design investment."

Sabrina Mach Nina Wainwright

How to Design Your Design Operating Model

September 29, 2021

Kevin M. Hoffman

"Content is created all over and inconsistently; leadership needs to see content as the fuel driving the experience."

Kevin M. Hoffman

Theme 2: Enterprise Team Journey

June 3, 2019

Bria Alexander

"Learning is a marathon, not a sprint, especially in the context of online conferences."

Bria Alexander Louis Rosenfeld

Welcome

January 8, 2024