Peter Van Dijck

" We need to dramatically change the hats, the walls, and the workflow of how we work together in design and development. "

" One of the biggest problems in AI building is evolving your prompts and having a fast feedback loop. "

" We’re not teaching the model anything; we’re improving our prompts and context. "

" Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic. "

" If you understand how engineers think about these models, you won’t be scared of concepts like synthetic data or tool use. "

" You should plan 20 to 40 percent of your project budget on evals—it’s a lot more work than most people expect. "

" Today’s best AI products are designed by engineering first, but UX and product people have to join the party. "

" People tend to trust AI a lot because it seems very confident—even when it’s not always accurate. "

" We devote 30 to 50 percent of the project time just on evaluation with real users and experts to ensure quality and safety. "

" Building generative AI tools is not scary, it’s just very different from the last 20 years of building products. "