Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

Wednesday, July 30, 2025 • Rosenfeld Community

This video is featured in the AI and UX playlist.

Share the love for this talk
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
Speakers: Peter Van Dijck
Link:

Summary

Agents, RAG, Memory, Vector Databases, Tool Use, MCP! The sector is rapidly evolving lots of architectures to make AI products more helpful and impactful. Peter van Dijck of Simply Put will share a simple framework that helps you understand how to think about these architectures, how to plan around them, and how to work with engineering teams on them. None of this is rocket science, but the acronyms are many. You don’t need to write code, but you do need to understand what is going on in these systems. You will learn how to think about and understand these complex-seeming architectures, and how to think about new ones as they come out.

Key Insights

  • Large language models are stateless and rely entirely on the provided context window for each response.

  • The context window is essentially a text file aggregating system instructions, user queries, documents, and other relevant data.

  • All modern AI techniques (retrieval, augmented generation, tool use) aim to improve the quality and relevance of this context window.

  • Tool use allows the model to autonomously decide when to invoke external APIs or services based on the input query.

  • Agent models enhance tool use by planning and executing multiple tool calls in an iterative, reasoning loop until a task is complete.

  • Post-training with billions of examples significantly improves models' abilities in reasoning, tool use, and planning.

  • Designing AI products should begin with user needs and the necessary context rather than starting with complex agent architectures.

  • Prompt structure, including semantic content and organization (e.g., XML tags), helps the model parse context effectively but is flexible.

  • Token limits constrain the context window size; modern models like Google’s can handle up to a million tokens, enabling very large context inputs.

  • User-specific data (e.g., PTO policy, employee info) can be integrated into the context window dynamically through backend queries to provide accurate personalized responses.

Notable Quotes

"Models are stateless; they have no memory and forget everything after each response."

"Context design and context engineering mean figuring out and building what needs to go into that text file sent to the model."

"All the complicated-sounding techniques are just ways to put the relevant text into the context window."

"Think of the context window like an intern's briefing document: would the intern be able to answer the question with this information?"

"Tool use lets the model decide itself when to call external APIs or services to get needed information."

"An agent is a model using tools in a loop, making plans, reasoning, and calling tools until it’s done."

"Post-training on billions of examples is like training a dog over and over until it gets really good at reasoning and tool use."

"You never start AI product design from the technology itself; you start from the user outcomes and retro-engineer the needed context."

"Language is hard, and we use anthropomorphic words like reasoning and thinking to describe what the model does technically."

"If you understand how engineers think about these models, you won’t be scared of concepts like synthetic data or tool use."

Ask the Rosenbot
Daniel Orbach
Zero to One: Co-Creating Operating Models with your Team
2024 • DesignOps Summit 2024
Gold
Peter Van Dijck
Hands-on AI #2: Understanding evals: LLM as a Judge
2025 • Rosenfeld Community
Sarah Brooks
Theme 3 Intro
2021 • Civic Design 2021
Gold
Katie Hansen
Experimental research: techniques for deep, psychology-driven insights
2025 • Advancing Research 2025
Gold
B. Pagels-Minor
Breaking the Tension: The Power of Enabling Your Employees to Show Up Authentically
2022 • Design at Scale 2022
Gold
Caitlyn Hampton
Compass 101: Growing Your Career In A Startup World
2021 • Design at Scale 2021
Gold
Deanna Washington
Connecting the Ops: Plenary Panel and Closing Circle
2022 • DesignOps Summit 2022
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Marc Majers
Interrupted UX - Add A Dose of Reality To Usability Testing
2022 • Advancing Research 2022
Gold
Patrick Boehler
Fishing for Real Needs: Reimagining Journalism Needs with AI
2025 • Designing with AI 2025
Gold
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Sol Mesz
Hands or Brains? How to Hire for Strategy, Strategically
2024 • Enterprise Experience 2020
Gold
Alana Washington
Theme 3 Intro
2021 • DesignOps Summit 2021
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • DesignOps Summit 2023
Gold
Ovetta Sampson
Managing the Human Engagement Risks of AI
2025 • Designing with AI 2025
Gold

More Videos

Jon Fukuda

"Empathy means constantly going back to the people using the tools and hearing their feedback."

Jon Fukuda Amy Evans Ignacio Martinez Joe Meersman

The Big Question about Innovation: A Panel Discussion

September 25, 2024

Sam Proulx

"I have never found a product that can’t be made accessible."

Sam Proulx

Accessibility: An Opportunity to Innovate

March 9, 2022

Anna Avrekh

"Design and research people must report to leaders who understand their functions, or else they get assigned irrelevant tasks like social coordinator."

Anna Avrekh Amy Jiménez Márquez Morgan C. Ramsey Catarina Tsang

Diversity In and For Design: Building Conscious Diversity in Design and Research

June 9, 2021

Greg Nudelman

"The biggest thing for me is that bots bring our human values to AI and help curb abuses."

Greg Nudelman

Designing Conversational Interfaces

November 14, 2019

George Abraham

"The components you design in Sketch or XD come with matching coded components in the app builder, so what you design is what you get in code."

George Abraham Stefan Ivanov

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

October 1, 2021

Shipra Kayan

"Synthetic data created by AI—like fake personas and journeys—is super derivative and often not insightful."

Shipra Kayan

Make your research synthesis speedy and more collaborative using a canvas

January 24, 2025

Sam Proulx

"The experience of using a screen reader is probably 10 times faster as you become more expert with it."

Sam Proulx

Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users

December 10, 2021

Shipra Kayan

"I spent too much time trying to change company culture and should have focused more on just getting things done."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Dane DeSutter

"Physical therapists see their hands as a golden resource and tend to resist technology that might replace that."

Dane DeSutter

Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not

March 26, 2024