Rosenverse

GenAI for UXers: A Rosenbot Demo and Discussion

Gold
Thursday, September 11, 2025 • DesignOps Summit 2025
Share the love for this talk
GenAI for UXers: A Rosenbot Demo and Discussion
Speakers: Louis Rosenfeld and Peter Van Dijck
Link:

Summary

If you’re a UX practitioner or product designer, there’s a new way to learn your craft: the Rosenbot, a GPT-4 chatbot trained on Rosenfeld’s conferences, books, and more. Aside from being incredibly useful, its focused scope and unusually high degree of content quality impacted the Rosenbot’s design approach in some interesting ways. Join Rosenfeld Media founder Lou Rosenfeld and Rosenbot developer Peter van Dijck for a demo and a dive into the design decisions that drove the Rosenbot’s development.

Key Insights

  • Rosenverse combines 20 years of curated UX content into a searchable subscription platform.

  • The Rosen Bot is an AI chat bot trained specifically on Rosenfeld Media’s books and conference sessions, enabling focused, high-quality UX answers.

  • Books provide richer, semantically denser content for AI retrieval than unstructured conference talks, improving answer quality.

  • Contextual navigation via AI-suggested prompts helps users explore deeper topics related to initial queries.

  • Defining what constitutes a 'good' AI answer is the hardest challenge, more so than technology or training.

  • The AI system is a retrieval-augmented model; it doesn’t train the base LLM but provides additional curated context dynamically.

  • The Rosen Bot can generate multi-week training programs based on simple prompts for team learning and development.

  • Free and premium tiers exist; gold subscriptions grant access to premium content, discounts, and soon, ebook access.

  • Creating playlists with notes is a new feature to support personalized or team-based learning paths.

  • The platform champions inclusion, iteration, and collaboration, having worked with over 1100 diverse contributors.

Notable Quotes

"The Rosen Bot is trained on all of our books plus over a thousand recorded sessions from conferences and community talks."

"Books are semantically very rich and thus pull content much more effectively in our vector database than conference talks."

"Nobody really knows what all this AI stuff is about yet, so we’re experimenting with it ourselves."

"We want you to take all AI-generated info with a grain of salt but it gets you part of the way."

"Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic."

"Defining what good looks like for an AI answer is the real work, much more than engineering complexity."

"The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data."

"The Rosen Bot can turn a simple prompt into a five-week training program for your team."

"We’ve worked with over 1100 contributors, focusing on inclusion, iteration, and collaboration."

"We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools."

Ask the Rosenbot
John Calhoun
Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps
2024 • DesignOps Summit 2024
Gold
Ted Booth
Discussion
2016 • Enterprise UX 2016
Gold
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
Michele Wong
Helping Them Help Us
2024 • Enterprise Experience 2020
Gold
Mark Interrante
AI for Prioritization (3rd of 3 seminars)
2024 • Rosenfeld Community
Chui Chui Tan
Global insights: Embracing international and intercultural research for innovation
2025 • Advancing Research 2025
Gold
Shipra Kayan
How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 
2021 • DesignOps Summit 2021
Gold
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold
Melissa Schmidt
How UX Research Hit It Big in Las Vegas
2019 • Enterprise Experience 2019
Gold
Sahibzada Mayed
The Politics of Radical Research: A Manifesto
2023 • Advancing Research 2023
Gold
Greg Petroff
Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian
2025 • Rosenfeld Community
Steve Baty
Breaking Out of Ruts: Tips for Overcoming the Fear of Change
2016 • Enterprise UX 2016
Gold
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Neil Barrie
Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture
2024 • Advancing Research 2024
Gold
Dolly Parikh
Exit Interview #7: Journey of a Social Entrepreneur
2026 • Rosenfeld Community
Jilanna Wilson
Distributed DesignOps Management
2019 • DesignOps Community

More Videos

Jim Kalbach

"Jazz soloists draw from a lifetime of patterns, sometimes quoting TV theme songs like the Muppets or Sanford and Son."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

November 6, 2017

Louis Rosenfeld

"Inclusion, collaboration, and iteration are the three pillars of how we work with authors to make a book."

Louis Rosenfeld

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Catt Small

"Building influence has been such a challenging part of growing in my own career. It takes a lot of communication and understanding others’ goals."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

Marieke McCloskey

"You might find that spending the most time getting people interested in collaboration is where the work really happens."

Marieke McCloskey

User Science: Product Analytics & User Research

March 11, 2021

Llewyn Paine

"Wonder Studio automatically segments actors, maps their movements to a 3D model, and renders a synthetic avatar video."

Llewyn Paine

[Demo] Deploying AI doppelgangers to de-identify user research recordings

June 5, 2024

Joshua Noble

"Random assignment to treatment or control is essential—if it’s not random, it’s not a true experiment."

Joshua Noble

Casual Inference

October 6, 2023

Sara Logel

"Choosing the right output depends on the desired outcome—from quick iterations to gaining senior leadership buy-in."

Sara Logel

Your Colleagues are Your Users Too

March 29, 2023

Bria Alexander

"The themes this year include transforming century-old industries, startup to enterprise, the outsider’s perspective, and partnering to transform."

Bria Alexander Louis Rosenfeld

Welcome

January 8, 2024

Sam Proulx

"If you have to learn a workaround, you want to learn it once and reuse it again and again."

Sam Proulx

Online Shopping: Designing an Accessible Experience

June 7, 2023