Rosenverse

GenAI for UXers: A Rosenbot Demo and Discussion

Gold
Thursday, September 11, 2025 • DesignOps Summit 2025
Share the love for this talk
GenAI for UXers: A Rosenbot Demo and Discussion
Speakers: Louis Rosenfeld and Peter Van Dijck
Link:

Summary

If you’re a UX practitioner or product designer, there’s a new way to learn your craft: the Rosenbot, a GPT-4 chatbot trained on Rosenfeld’s conferences, books, and more. Aside from being incredibly useful, its focused scope and unusually high degree of content quality impacted the Rosenbot’s design approach in some interesting ways. Join Rosenfeld Media founder Lou Rosenfeld and Rosenbot developer Peter van Dijck for a demo and a dive into the design decisions that drove the Rosenbot’s development.

Key Insights

  • Rosenverse combines 20 years of curated UX content into a searchable subscription platform.

  • The Rosen Bot is an AI chat bot trained specifically on Rosenfeld Media’s books and conference sessions, enabling focused, high-quality UX answers.

  • Books provide richer, semantically denser content for AI retrieval than unstructured conference talks, improving answer quality.

  • Contextual navigation via AI-suggested prompts helps users explore deeper topics related to initial queries.

  • Defining what constitutes a 'good' AI answer is the hardest challenge, more so than technology or training.

  • The AI system is a retrieval-augmented model; it doesn’t train the base LLM but provides additional curated context dynamically.

  • The Rosen Bot can generate multi-week training programs based on simple prompts for team learning and development.

  • Free and premium tiers exist; gold subscriptions grant access to premium content, discounts, and soon, ebook access.

  • Creating playlists with notes is a new feature to support personalized or team-based learning paths.

  • The platform champions inclusion, iteration, and collaboration, having worked with over 1100 diverse contributors.

Notable Quotes

"The Rosen Bot is trained on all of our books plus over a thousand recorded sessions from conferences and community talks."

"Books are semantically very rich and thus pull content much more effectively in our vector database than conference talks."

"Nobody really knows what all this AI stuff is about yet, so we’re experimenting with it ourselves."

"We want you to take all AI-generated info with a grain of salt but it gets you part of the way."

"Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic."

"Defining what good looks like for an AI answer is the real work, much more than engineering complexity."

"The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data."

"The Rosen Bot can turn a simple prompt into a five-week training program for your team."

"We’ve worked with over 1100 contributors, focusing on inclusion, iteration, and collaboration."

"We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools."

Ask the Rosenbot
Kate Stern
Scaling Learning for the Future
2022 • DesignOps Summit 2022
Gold
Susan Weinschenk
Evaluating the Maturity of UX in Your Organization
2020 • Enterprise Community
Julie Norvaisas
Back to basics, or start from scratch?
2025 • Advancing Research 2025
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Catt Small
What's Next for ICs: Exploring Staff and Principal Designer Roles
2024 • Rosenfeld Community
Jim Kalbach
Peace is waged with sticky notes: Mapping Real-World Experiences
2018 • Enterprise Experience 2018
Gold
Peter Morville
The Architecture of Understanding
2015 • Enterprise UX 2015
Gold
Changying (Z) Zheng
Navigating Innovation with Integrity
2024 • DesignOps Summit 2024
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • DesignOps Summit 2021
Gold
Cassini Nazir
The Dangers of Empathy: Toward More Responsible Design Research
2023 • Advancing Research 2023
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Luz Bratcher
This Is a Talk for Tired People
2022 • Design at Scale 2022
Gold
Steve Portigal
War Stories LIVE! Q&A-Discussion
2020 • Advancing Research 2020
Gold
Rebecca Buck
Mission: Keep Talent in Research Roles!
2021 • Advancing Research 2021
Gold
James Chudley
Decarbonising User Journeys: How minimising enables us to do more with less
2025 • Climate UX Interest Group
Vicky Teinaki
Short Take #3: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold

More Videos

Greg Petroff

"If we deeply understand outcomes and advocate for impact, we’ll be the ones making real change happen in the enterprise."

Greg Petroff

Software as Material—A Redux

June 6, 2023

Brendan Jarvis

"We don’t have to restrict ourselves to playing the canary in the coal mine. We can design the harm out of our products before they’ve even taken flight."

Brendan Jarvis

Framing Tomorrow by Questioning Today

June 8, 2022

Prerna Makanawala

"Consistency is a key principle in design and in life; to achieve something you have to be consistent and disciplined."

Prerna Makanawala

Achieving Balanced Design Consistency

June 9, 2021

Tricia Wang

"Language matters — calling people 'users' reflects and reinforces the reality of reduced agency."

Tricia Wang

From Users to Shapers of AI: The Future of Research

March 25, 2024

Cheryl Platz

"Pro-social gaming is about designing for positive social interactions that contribute to thriving communities."

Cheryl Platz

Embrace Your Fun Factor: Game Development Best Practices for Product Design

January 9, 2026

Ariel Kennan

"We want to deepen equity and care in how we work, who we do it with, and the output and impact it generates."

Ariel Kennan

Theme Two Intro

November 17, 2022

Tricia Wang

"How might we has become like a church—untouchable and sanctimonious instead of a flexible tool."

Tricia Wang

The most popular design thinking strategy is BS

January 27, 2022

Kristin Wisnewski

"Before, we never really looked holistically at decades of UX data—now we use it to be proactive and avoid duplicative studies."

Kristin Wisnewski

Measuring What Matters

October 23, 2019

Scott Jensen

"They’re not living out the Judgment of Solomon every day, where the baby can be split in half."

Scott Jensen Sarah Delaney Carmen Liu

Short Take #2: UX/Product Lessons from Your Industry Peers

December 6, 2022