Veronika Kindred
Designer and Researcher at Big Medium, Co-author of Sentient Design
Veronika Kindred is designer and researcher at Big Medium, where she defines and solves design problems alongside some of the world’s biggest companies. She travels internationally to lead Sentient Design workshops and speak to teams at startups and Fortune 100 companies alike.
Veronika is co-author with Josh Clark of the book Sentient Design: Crafting Intelligent Interfaces with AI (Rosenfeld Media, 2026). Sentient Design describes the practice of creating digital experiences that crackle with awareness and agency, adapting to your users in the moment. These are intelligent interfaces: dashboards that design themselves, apps that manifest on demand, agents that just get it done, and much more.
Veronika holds degrees from New York University (Politics and Data Science) and the Fashion Institute of Technology (Photography). Her photographs have appeared in O, The Oprah Magazine and UNWomen.org. Her research has ranged from AI’s effect on user experience to mobile technology’s impact on African political engagement to the nuances of congressional climate hearings.
Rosenverse talks by Veronika:
" Large language models are far better at figuring out what you mean than simply giving an answer. "
Sentient Scenes and Radically Adaptive Experiences
June 11, 2025
" Discovery deficit happens when you don’t know what or how to do things in an AI system, often because of lacking affordances. "
Sentient Design: New Design Patterns for New Experiences (3rd of 3 seminars)
February 12, 2025
" Characters live at the extreme of radically adaptive AI—they react in the moment and follow the user’s lead. "
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
January 29, 2025
" Typing prompts is not the UX of the future. Integration into the interactive context where you work is better. "
Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)
January 15, 2025
