Augment the Human. Interrogate the System.
Summary
Designers stand at the verge of a great professional opportunity: artificial intelligence. This technology enables computers to study the world and make predictions using unstructured data. We can speak to machines—and machines can speak back. We can gesture to devices, expressing emotion and intent, and machines can respond meaningfully. We can look to computers not just for interaction, but for companionship. How can designers adapt and thrive in this evolving terrain? How might we map out new brands, platforms and experiences between human and machine? What dangers must we address? What destructive ideologies must we reveal? What possibilities for a better future might we explore and prototype?
Key Insights
-
•
Designers and data scientists approach problems differently, so collaboration is essential to merge human values with data capabilities.
-
•
Anticipatory design allows systems to predict and respond to user needs without explicit requests, enhancing relevance and convenience.
-
•
Humans tend to overtrust AI systems, but lose trust quickly when predictions are wrong, requiring designs that balance skepticism with recourse.
-
•
The pedal assist metaphor frames AI as augmenting human skill rather than replacing it, allowing users to adjust levels of automation.
-
•
Using AI to scaffold human memory and intuition supports cognition instead of automating it away, preserving human abilities.
-
•
Teaming humans with AI helps users handle complex data patterns that are otherwise difficult to perceive or verify.
-
•
Effective design interfaces provide users with in-moment verification tools to explore, challenge, and correct AI-generated content.
-
•
Ethical concerns about manipulation, surveillance, and marginalization need careful consideration in anticipatory systems.
-
•
Younger, digital native designers are more enthusiastic but less critical about AI, while older students bring caution and skepticism.
-
•
Building shared vocabulary between designers and data scientists is crucial to creating meaningful AI-driven design solutions.
Notable Quotes
"Designers need data, but data also needs designers."
"If we aren’t crafting experiences that support a thoughtful, ethical confluence of human and machine, humanity is never gonna get to enjoy that meal."
"Anticipatory design is design anticipating customer needs and serving up what they want before they request it."
"Humans tend to give too much authority to autonomous systems, which can lead to overtrust."
"Trust erodes very quickly the moment an AI prediction is a little off or wrong."
"Elizabeth Churchill framed AI as a pedal assist system, helping us go further and faster but sometimes needing to dial it back."
"Working with AI is a lot less like working with another human and more like working with some weird force of nature."
"AI has no understanding of consequences — humans are the ones to bring that understanding."
"The relationship between designers and data scientists can actually be pretty magical."
"Building skepticism into users is essential because if you’re not skeptical as a designer, it’s hard to build it into your customers."
Or choose a question:
More Videos
"You can’t fail 90 times out of 10 without laughing at yourself to keep going."
Erin WeigelUX Lessons from running more than 1,200 A/B Tests
July 10, 2024
"Large discovery should focus on tier-3 unexplored markets, ones that require multiple years and large capital but may disrupt long-term."
Mike OrenWhy Pharmaceutical's Research Model Should Replace Design Thinking
March 28, 2023
"Regulations are design problems, not just technical ones, influencing how we create products and experiences."
Lija Hogan Milan Mijatovic Sam Proulx Louis RosenfeldThree Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
"When a product is powered by AI, you're not just designing the features; you are designing an entire relationship."
Heidi TrostWhen AI Becomes the User’s Point Person—and Point of Failure
August 7, 2025
"The studio is designed for whole teams to work together, not just the design team alone."
Adam CutlerPeople + Places + Practices = Outcomes
June 8, 2016
"Digital literacy requires someone to examine and peruse information on digital platforms, not just basic use."
Rittika BasuAge and Interfaces: Equipping Older Adults with Technological Tools
February 23, 2023
"Leadership needs to be just as behind accessibility as the designers and professionals doing the work."
Saara Kamppari-MillerDesignOps for Inclusive Design and Accessibility
May 26, 2022
"I often find myself wondering what I really gained from time away from my desk beyond swag and catching up with colleagues."
Bria AlexanderTheme Two Intro
October 3, 2023
"Design Ops teams exist in nearly all industries and for all design functions, growing rapidly year over year."
Laine Riley Prokay Lisa GordonCarving a Path for Early Career DesignOps Practitioners
September 9, 2022
Latest Books All books
Dig deeper with the Rosenbot
How can large enterprises design pilot programs that effectively test new research tools without excessive delays?
What is the evolving role of researchers of one in organizations practicing democratized research?
In what ways does storytelling help insights cut through corporate and organizational noise?