Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Becoming a Civic Designer: Making the Move from Private to Public Sector

Gold
Thursday, November 17, 2022 • Civic Design 2022
Share the love for this talk
Becoming a Civic Designer: Making the Move from Private to Public Sector
Speakers: Louis Rosenfeld , Lashanda Hodge , Senongo Akpem and Chris Hodowanec
Link:

Summary

Most people become researchers, designers, and writers in order to make an impact. And there is no setting more impactful than the public sector, where your work can literally change the lives of millions: veterans, taxpayers, students, refugees, policy makers, and more. Interested in making the move into the public sector? You'll find a rich, diverse, and at times confusing landscape of government agencies at all levels, where such terms as "user experience," "customer experience," and "human centered design" are still relatively foreign. To get hired there and to get things done, you'll need to understand the civic landscape and the unique constraints it places on designing products and services. Join us for a discussion with three civic design practitioners who will answer your questions and help you decode what's involved in understanding the landscape of design in the public sector.

Key Insights

  • The public sector involves much greater complexity in stakeholders, technology, and statutory constraints than many expect.

  • Pacing your work and energy is vital in the public sector to avoid burnout from slow-moving systemic change.

  • Building trust and relationships across agencies, leadership, and legal teams is essential before change can occur.

  • Unlike private sector’s market-share focus, public sector impact centers on broad inclusivity and service delivery.

  • Government acronyms create a steep learning curve; different agencies may use the same terms differently.

  • Onboarding in Civic Tech roles is often informal and relies on self-navigation and patience.

  • Effective designers in Civic Tech tend to be generalists who can adapt across diverse meetings and perspectives.

  • Communities of practice and peer support reduce isolation and sustain motivation in heavily siloed government roles.

  • Careers in Civic Tech are more like jungle gyms, allowing lateral moves across agencies and sectors rather than linear ladders.

  • Trust—not delight or customer loyalty—is the key metric and framing device for successful public sector design work.

Notable Quotes

"I didn’t understand just how complex everything was both on the stakeholder and technology side."

"My husband told me to Pace and Brace—I was pushing too hard and burnt out within a year and a half."

"Public sector work is about broadening your reach and delivering outcomes to everyone, not winning market share."

"The language is like an entirely different lexicon, and sometimes the same acronyms mean different things."

"Onboarding often felt like trial by fire—go to the meeting and hope you understand something."

"The government is massive, so depending on the agency or program the context shifts dramatically."

"People like us—having a community—is imperative to not feel alone and to sustain in this space."

"Careers here are jungle gyms, not ladders; you can move laterally and explore many paths."

"Don’t talk about delight or loyalty; trust is the single best framing to connect with stakeholders."

"You have to build relationships with legal and political leadership to figure out what you can actually change."

Ask the Rosenbot
Ash Brown
Silver Linings: What DesignOps Learned in the Shift to WFH
2020 • DesignOps Summit 2020
Gold
Sean Baker
Weaving Knowledge Management into the Fabric of Our Design Practice
2025 • DesignOps Summit 2025
Gold
Bria Alexander
Theme Two Intro
2023 • DesignOps Summit 2023
Gold
Carla Casariego
DesignOps in Wonderland
2019 • DesignOps Summit 2019
Gold
Rachael Dietkus, LCSW
AI: Passionate defenses and reasoned critique [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Husani Oakley
Bias Towards Action: Building Teams that Build Work
2018 • Enterprise Experience 2018
Gold
Jeff Gothelf
Innovation Studios: the Engines of Enterprise Experimentation
2015 • Enterprise UX 2015
Gold
Tess Dixon
C'mon Get Happy
2021 • DesignOps Summit 2021
Gold
Elena Naids
The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space
2023 • DesignOps Summit 2023
Gold
Kritika Yadav
Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks
2025 • Designing with AI 2025
Gold
Tutti Taygerly
Make Space to Lead
2021 • Design at Scale 2021
Gold
Victor Udoewa
Theme One Intro
2023 • Advancing Research 2023
Gold
Maish Nichani
Sparking a Service Excellence Mindset at a Government Agency
2021 • Civic Design 2021
Gold
Sarah Barrett
AI in Real Life: Using LLMs to Turbocharge Microsoft Learn
2025 • Rosenfeld Community
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Ned Dwyer
Right horses for the right courses – how and when to democratize research
2025 • Advancing Service Design 2025
Gold

More Videos

Greg Petroff

"We’re moving toward a contextual enterprise, where everything is relevant and adaptive to the user’s situation."

Greg Petroff

Software as Material—A Redux

June 6, 2023

Brendan Jarvis

"We don’t have to restrict ourselves to playing the canary in the coal mine. We can design the harm out of our products before they’ve even taken flight."

Brendan Jarvis

Framing Tomorrow by Questioning Today

June 8, 2022

Prerna Makanawala

"Tracking implementation commitments after each design network group keeps momentum and accountability."

Prerna Makanawala

Achieving Balanced Design Consistency

June 9, 2021

Tricia Wang

"Researchers might be the last people in organizations accountable for understanding humans."

Tricia Wang

From Users to Shapers of AI: The Future of Research

March 25, 2024

Cheryl Platz

"Mastery is a core human motivator; people want to understand and feel competent in what they do."

Cheryl Platz

Embrace Your Fun Factor: Game Development Best Practices for Product Design

January 9, 2026

Ariel Kennan

"We still have so much more work to do and things to learn."

Ariel Kennan

Theme Two Intro

November 17, 2022

Tricia Wang

"Make a note when something about your design process doesn't feel right—discomfort is a guide to curiosity and improvement."

Tricia Wang

The most popular design thinking strategy is BS

January 27, 2022

Kristin Wisnewski

"Fletcher Prevend took us to the next level by reporting design and user research directly into the CIO office—a huge differentiator."

Kristin Wisnewski

Measuring What Matters

October 23, 2019

Scott Jensen

"I wish I knew it was okay to invest in relationships; that’s how incremental change happens."

Scott Jensen Sarah Delaney Carmen Liu

Short Take #2: UX/Product Lessons from Your Industry Peers

December 6, 2022