Rosenverse
That Quiet Little Voice: When Design and Ethics Collide

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

That Quiet Little Voice: When Design and Ethics Collide

Gold
Wednesday, November 16, 2022 • Civic Design 2022
Share the love for this talk
That Quiet Little Voice: When Design and Ethics Collide
Speakers: George Aye
Link:

Summary

The design industry’s relationship to the field of business has long been established and continues to become further entangled each year. But designers aren’t just satisfied with only disrupting the business sector—they’re keen to disrupt the social sector too. Unfortunately, the weaknesses baked into the discipline of design (that have been present from the start) are readily exposed when designers enter complex social issues and treat them like any other human-centered innovation challenge. The lack of a moral framework, let alone a set of ethical guidelines, put designers at great risk of doing more harm than good.

Key Insights

  • •

    Human-centered design can be weaponized to exploit users, as seen in the founding of Jewel Labs.

  • •

    The design industry largely relies on individual designers’ personal ethics (BYOE), lacking a shared ethical framework.

  • •

    Dieter Rams’ principles of good design focus on function and honesty but do not prevent ethically harmful products.

  • •

    Power asymmetry is embedded in most design projects, with designers often lacking influence compared to powerful clients.

  • •

    Greater Good Studio practices 'breaking up' with projects to avoid causing harm, a rare and vital practice in the industry.

  • •

    Saying no to projects requires cultivation and support, as designers are typically trained to always say yes.

  • •

    Design primarily serves to build capital and provide comfort, which attracts powerful stakeholders and can accelerate harm.

  • •

    There is widespread unacknowledged workplace trauma and ethical conflict within design teams.

  • •

    An ethical design framework could include codes of ethics, accreditation, licensing, and community feedback mechanisms.

  • •

    The design industry risks bifurcation into accountable designers serving demanding clients and an unaccountable majority.

Notable Quotes

"Good design is honest and yes, the Jewel e-cigarette will honestly kill you."

"What is design’s relationship to power and privilege? Which humans do we center when we say human-centered design?"

"Power is the ability to change another person’s reality."

"The most common way people give up their power is by thinking they don’t have any."

"We mostly have something called a BYOE scenario or bring your own ethics."

"Not every project needs to be responded to; not every RFP needs a proposal."

"Every major brand has a dark side brought to you by design on purpose, 40 hours a week."

"Design helps build capital and seek comfort, which draws in the most powerful."

"Why do designers decide how to design this? How do we wean design's addiction from whiteness?"

"Saying no shouldn’t be about being difficult but about accountability beyond any one person."

Ask the Rosenbot
George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
Matt Webb
Context Window: Five Futures for AI
2025 • Designing with AI 2025
Gold
Tara Tressel
Investigating qualitative depth of AI-moderated interviews
2026 • Advancing Research 2026
Gold
Fatimah Richmond
The Future of ReOps as a Strategic Function: A Roadmap for Getting There
2024 • Advancing Research 2024
Gold
Soma Ghosh
What emerging methods are advancing UX research [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Joshua Graves
We Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)
2025 • Rosenfeld Community
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • DesignOps Summit 2025
Gold
Greg Petroff
Software as Material—A Redux
2023 • Enterprise UX 2023
Gold
Christian Madsbjerg
Influencing Strategy
2020 • Advancing Research 2020
Gold
Megan Blocker
A Selectively Scrappy Approach to ResearchOps
2018 • DesignOps Summit 2018
Gold
Surya Vanka
Unleashing Swarm Creativity to Solve Enterprise Challenges
2021 • Design at Scale 2021
Gold
Max Gadney
Assessing UX jobs for impact in climate
2024 • Climate UX Interest Group
Scher Foord
Turn the Ship Around: How to Apply Design Thinking Across Your Organization
2021 • Design at Scale 2021
Gold
Erin Hauber
Design is Not the Frosting on the Scaled Agile Layer Cake
2019 • DesignOps Summit 2019
Gold
Jim Kalbach
Peace is waged with sticky notes: Mapping Real-World Experiences
2018 • Enterprise Experience 2018
Gold
Saara Kamppari-Miller
Cartography for Design Communities
2025 • DesignOps Summit 2025
Gold

More Videos

Mark Interrante

"Prioritization work is a political process, and politics are hard to do in technology."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Patrizia Bertini

"The accessibility expert was simply lost into shouting, we must be accessible without creating a strategy."

Patrizia Bertini

The (r)evolution of designOps: It’s Time to Think (really) BIG

September 11, 2025

Shan Shen

"The phrase card sort may not require translation itself, but the activity it represents certainly does."

Shan Shen

Translating UX Terms into Business Contexts

November 29, 2023

Adam Thomas

"Everyone has a plan until they get punched in the mouth, said Mike Tyson."

Adam Thomas

Survival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way

December 6, 2022

Robin Beers

"Research is inherently a silo-busting activity because customers experience the whole, not just parts divided by departments."

Robin Beers

Research as a Catalyst for Organizational Transformation

March 12, 2021

Sheri Byrne-Haber

"You’re not supposed to sell to the US public sector unless you’re WCAG 2.0 AA compliant."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Joseph Meersman

"There is no formula for good critiques, but mindset is behavior over time: humility, active listening, gratitude, owning blind spots, and acknowledgment."

Joseph Meersman

Sweating the Pixel: Scaling Quality through Critique

June 10, 2021

Deanna Washington

"I’m still early on in measuring accessibility impact but tying early bug fixes to ROI is promising."

Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid Sabitov

Connecting the Ops: Plenary Panel and Closing Circle

September 9, 2022

Aaron Stienstra

"We have the responsibility to redistribute our power and include those who have a stake in the work we do."

Aaron Stienstra Lashanda Hodge

Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government

December 8, 2021