Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Climate Design Product Showcase
Summary
If you’re interested in seeing the impact user experience designers can have on products tackling climate change, please join us for a free “show and tell” session. Moderated by Michael Leggett, we’ll hear from Manos Saratsis from Station A, Marissa Cui from MIT, and Rachel He from Stripe. They’ll recount the problems, their design solutions, and what they learned along the way.
Key Insights
-
•
Frontier uses an Advanced Market Commitment model inspired by vaccine development to catalyze carbon removal funding.
-
•
There is a fundamental tension in design between creating emotionally compelling narratives and providing dense, actionable data for experts.
-
•
Carbon removal technology is expensive and in early stages, requiring catalytic investments from buyers like Stripe and Frontier.
-
•
Stripe Climate targets SMBs who want to contribute to carbon removal but have limited climate expertise and resources.
-
•
Making complex carbon removal impact data relatable (e.g., equating CO2 removal to driving or flying metrics) improves user engagement.
-
•
Station A employs patented AI to grade buildings’ clean energy potential using only address input, lowering barriers to entry.
-
•
Familiar interfaces like spreadsheets help users integrate new climate tech tools into existing workflows.
-
•
Refreshing and updating data over time keeps users engaged and helps them track building decarbonization progress.
-
•
Visual storytelling enhances trust and excitement by connecting users directly to funded climate projects and technologies.
-
•
Providing users with sharable, customizable climate impact narratives supports advocacy and internal stakeholder engagement.
Notable Quotes
"The real value is getting to hear from each other and demystifying what’s possible and what’s going on."
"I always want to see the work, the design iterations, not just the finished product."
"Carbon removal is necessary to hit climate goals because reducing emissions alone won’t be enough."
"There’s a tension between showing urgency emotionally and delivering detailed data practically in one product."
"Most traditional offsets go for five to ten dollars per ton; we spent up to seven seventy-five to catalyze new solutions."
"Users want to feel that their dollars are making a difference and want clear storytelling about their impact."
"We built a carbon removal dashboard that turned complex data into immersive stories accessible to general audiences."
"You don’t need a lot of upfront data; we predict energy usage with AI from just a building’s address."
"We meet users where they are by integrating with tools they already know, like spreadsheets."
"The key is leading with simplicity and educating users over time to create lasting value."
Or choose a question:
More Videos
"Designers need better training to work with off-the-shelf enterprise software like Sitecore, Salesforce, and SharePoint."
Alexandra SchmidtEnterprise UX Playbook
December 1, 2022
"If you want to have tattoos, you can have tattoos and show them."
Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani PahwaCulture, DIBS & Recruiting
June 11, 2021
"If you want to improve the product team’s understanding, frame UX value in terms of their language and goals, not just UX jargon."
Christian CrumlishAMA with Christian Crumlish, author of Product Management for UX People
March 24, 2022
"We have to slow down hiring to be more thoughtful and deliberate about who we bring on the team."
Libby MaurerTreating Diversity & Inclusion in Hiring as a Design Problem
December 5, 2019
"Technology is a tool, not a solution in itself; it needs human input."
Ali Jeffery Sheri ChudowHow DesignOps Helped Enable Wall Street to Work Remotely
October 22, 2020
"Patricia Moore’s aging research revealed how product design often excludes elderly users by living their constraints."
Daniel GloydDesigning From the Inside Out: How Method Acting Can Inspire Design Research
February 12, 2026
"The future of education lies in collaboration and adaptation."
Kristin SkinnerFive Years of DesignOps
September 29, 2021
"Design strategy focuses on providing a framework for developing design solutions that support a given product strategy, whereas product strategy addresses the business model, the roadmap, and prioritizing requirements - Frank Guo."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"The interface you’ve designed is like a landscape shaping the flow of user behavior as water flows through a stream."
David SternbergUncovering the hidden forces shaping user behavior
July 17, 2025
