Rosenverse
Climate Design Product Showcase

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Climate Design Product Showcase

Wednesday, March 13, 2024 • Climate UX Interest Group
Share the love for this talk
Climate Design Product Showcase
Speakers: Marissa Cui , Rachel He , Michael Leggett and Manos Saratsis
Link:

Summary

If you’re interested in seeing the impact user experience designers can have on products tackling climate change, please join us for a free “show and tell” session. Moderated by Michael Leggett, we’ll hear from Manos Saratsis from Station A, Marissa Cui from MIT, and Rachel He from Stripe. They’ll recount the problems, their design solutions, and what they learned along the way.

Key Insights

  • Frontier uses an Advanced Market Commitment model inspired by vaccine development to catalyze carbon removal funding.

  • There is a fundamental tension in design between creating emotionally compelling narratives and providing dense, actionable data for experts.

  • Carbon removal technology is expensive and in early stages, requiring catalytic investments from buyers like Stripe and Frontier.

  • Stripe Climate targets SMBs who want to contribute to carbon removal but have limited climate expertise and resources.

  • Making complex carbon removal impact data relatable (e.g., equating CO2 removal to driving or flying metrics) improves user engagement.

  • Station A employs patented AI to grade buildings’ clean energy potential using only address input, lowering barriers to entry.

  • Familiar interfaces like spreadsheets help users integrate new climate tech tools into existing workflows.

  • Refreshing and updating data over time keeps users engaged and helps them track building decarbonization progress.

  • Visual storytelling enhances trust and excitement by connecting users directly to funded climate projects and technologies.

  • Providing users with sharable, customizable climate impact narratives supports advocacy and internal stakeholder engagement.

Notable Quotes

"The real value is getting to hear from each other and demystifying what’s possible and what’s going on."

"I always want to see the work, the design iterations, not just the finished product."

"Carbon removal is necessary to hit climate goals because reducing emissions alone won’t be enough."

"There’s a tension between showing urgency emotionally and delivering detailed data practically in one product."

"Most traditional offsets go for five to ten dollars per ton; we spent up to seven seventy-five to catalyze new solutions."

"Users want to feel that their dollars are making a difference and want clear storytelling about their impact."

"We built a carbon removal dashboard that turned complex data into immersive stories accessible to general audiences."

"You don’t need a lot of upfront data; we predict energy usage with AI from just a building’s address."

"We meet users where they are by integrating with tools they already know, like spreadsheets."

"The key is leading with simplicity and educating users over time to create lasting value."

Ask the Rosenbot
Carol Smith
Operationalizing Responsible, Human-Centered AI
2023 • Enterprise UX 2023
Gold
Failure Friday #4: Invisible Work: How I Stalled My Career by Not Showing My Work
2025 • Rosenfeld Community
Bruce Gillespie
Learning from journalism: Balancing impactful communication with compassionate storytelling
2025 • Advancing Research 2025
Gold
Carl Turner
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
2023 • Advancing Research 2023
Gold
Billy Carlson
Ideation tips for Product Managers
2022 • Design in Product 2022
Gold
Melissa Eggleston
Practical People Skills for Building Trust on Teams and with Partners
2021 • Civic Design 2021
Gold
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community
Erika Flowers
Introduction to MURAL for UX
2021 • Design at Scale 2021
Gold
Hana Nagel
Turning Research Ripples into Waves
2018 • DesignOps Summit 2018
Gold
Ian Swinson
Designing and Driving UX Careers
2016 • Enterprise UX 2016
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Advancing Research 2022
Gold
Yoel Sumitro
Actions and Reflections: Bridging the Skills Gap among Researchers
2022 • Advancing Research 2022
Gold
Lada Gorlenko
Theme 2 Intro
2022 • Design at Scale 2022
Gold
Kate Kalcevich
Integrating Accessibility in DesignOps
2024 • DesignOps Summit 2024
Gold
Nathan Shedroff
Redefining Value: Bridging the Innovation Culture Divide
2015 • Enterprise UX 2015
Gold
Erin Weigel
Failure Friday #6: 90% of Everything I Do is Either Broken or Pointless
2025 • Rosenfeld Community

More Videos

Nathan Shedroff

"Design schools are often governed by non-designers and are surprisingly conservative, slow to change, and sometimes exploit precarious gig workers."

Nathan Shedroff Hugh Dubberly Thomas J. McLeish

How Will Design be Taught When the Schools Shut Down?

May 8, 2026

John Paul de Guzman

"Data is supposed to be neutral. It’s the way one uses it that can bring good or bad outcomes."

John Paul de Guzman

10k Screens Later: How We Became a Data-Driven Design Organization

September 24, 2024

Aleksandra Korczynska

"Simplicity can be a differentiator, as shown by Tally, which gained traction as a free, easy form builder."

Aleksandra Korczynska Caroline Jarrett Justyna Parmee

Survey Tools

March 12, 2026

Kristin Skinner

"What are some of the metrics that you’ll use to measure the health of your teams and practice?"

Kristin Skinner

Theme 2: Introduction and Provocation

January 8, 2024

Rachael Dietkus, LCSW

"This conference felt like a professional bootcamp that helped me grow profoundly as a speaker and thinker."

Rachael Dietkus, LCSW Victor Udoewa Jennifer Strickland

Everything You Need to Know about the Civic Design 2022 Call for Presentations

May 17, 2022

Uday Gajendar

"Design has to incorporate intellectual humanism—remembering we’re designing for people, with people."

Uday Gajendar

The Rise of Meta-Design: A Starter Playbook

May 19, 2022

Vanessa Varin

"What's weak feedback? Vague, off target, or late stuff like make it pop or opinions with no owner or next step."

Vanessa Varin

Feedback: The Other F-Word

September 10, 2025

Hugh Dubberly

"Digital twins are replicas of dynamic systems that help both individuals and populations manage and improve operations."

Hugh Dubberly

Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving

June 19, 2019

Sean McKay

"When done well, convergence means research isn’t a department, it’s a shared system of knowledge or a collective understanding that aligns teams."

Sean McKay

Coexisting with non-researchers: Practical strategies for a democratized research future

March 11, 2025