Rosenverse
UX Futures: The Role of Artificial Intelligence in Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

UX Futures: The Role of Artificial Intelligence in Design

Gold
Wednesday, June 7, 2023 • Enterprise UX 2023
Share the love for this talk
UX Futures: The Role of Artificial Intelligence in Design
Speakers: Clara Kliman-Silver
Link:

Summary

Over the last several years, artificial intelligence (AI) has permeated the software world––from “smart reply” functionality in email to auto-completed code in developer tools––but it’s only recently that AI has been implemented into creative processes. As AI-driven functionality becomes more common in the design tooling space, questions arise––what is cool? Inspirational? Useful? And what is creepy? Unhelpful? Where is the line?

Key Insights

  • AI has quietly become part of the UX design process for years, not just with generative tools but with automation features like Figma's auto layout.

  • Generative AI tools such as ChatGPT, Midjourney, and DALL·E have accelerated creative workflows but also raised concerns about replacing human design expertise.

  • UX professionals see two main AI use cases: increasing efficiency by automating repetitive tasks and fostering innovation through idea generation.

  • There is a tension between efficiency and preserving designers’ creative agency and trust in AI outputs.

  • AI’s value lies in freeing designers from mundane tasks, allowing them to focus on strategy, creativity, and complex problem solving.

  • Trust in AI depends heavily on transparency about training data and the ability of designers to remain in control and sign off on AI decisions.

  • Participatory design and speculative scenario testing with real UX professionals provide critical insight into AI’s role and perceived value.

  • There is prevalent hype conflating AI utility with buzz, making it crucial to focus on solving real user problems, especially in enterprise contexts.

  • AI can democratize design by enabling non-experts to participate meaningfully, as automation lowers entry barriers.

  • Future opportunities for AI in UX include aiding internationalization, adherence to accessibility standards, and facilitating cross-functional collaboration in large organizations.

Notable Quotes

"AI is valuable in design when it extrapolates away mundane work."

"An AI-driven design tool should help me by lowering the redundant work, reducing tedious tasks and help me focus on the experience and strategy."

"I really want to be able to sign off on decisions and make sure that I’m preserving my agency as a UX professional."

"There’s a perception that generative AI is gonna change everything, but I think it’s gonna transform, not totally overhaul mine."

"It can be really hard to tell what is AI and what isn’t, and your average user may not know the difference."

"When you hand over something to a machine, what is really yours? How does it affect your identity as a professional or your relationship to your work?"

"Novice users can try things out thanks to automation, but experts can focus on the challenging and creative pieces."

"It’s critical to measure perceived value and ask: Are you really solving the right problem with AI?"

"Trust is paramount; designers want transparency about what the AI is trained on and what data it uses."

"AI should be a partner to UX professionals, not a replacement for UX expertise."

Ask the Rosenbot
Jose Coronado
From Zero to Hero
2022 • DesignOps Summit 2022
Gold
Dane DeSutter
Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries
2024 • QuantQual Interest Group
Ian Swinson
Designing and Driving UX Careers
2016 • Enterprise UX 2016
Gold
Erin May
Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org
2022 • Advancing Research 2022
Gold
Tricia Wang
Spatial Collapse: Designing for Emergent Culture
2024 • Enterprise Experience 2020
Gold
Shanti Mathew
Civic Design at Scale: Introducing the Public Policy Layer Cake
2021 • Civic Design 2021
Gold
Jesse Zolna
Inviting the Whole Org to Come See For Yourself
2020 • Advancing Research 2020
Gold
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Gina Mendolia
Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
2024 • Advancing Service Design 2024
Gold
Nalini P. Kotamraju
An Organizational Story: Salesforce Lightning Design System
2016 • Enterprise UX 2016
Gold
Shivanjali M.
From Fragmented to Fluent: The Linguistic Approach to Research Knowledge
2026 • Rosenfeld Community
Hugh Dubberly
Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving
2019 • Enterprise Community
Dan Willis
Theme 3: Intro
2024 • Enterprise Experience 2020
Gold
Sarah Sgarlato Pierini
From Passion to Execution: A Story of Evolving Research Maturity at LinkedIn
2022 • DesignOps Summit 2022
Gold
Niko Laitinen
Adaptable Org Design for Resilient Times
2021 • Design at Scale 2021
Gold
Caroline Vize
The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
2022 • Advancing Research 2022
Gold

More Videos

Alexandra Schmidt

"The current design education system doesn't always prepare designers for the complexity of enterprise challenges."

Alexandra Schmidt

Enterprise UX Playbook

December 1, 2022

Jen Crim

"The hiring process typically includes two manager screens and a final interview with project presentations."

Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani Pahwa

Culture, DIBS & Recruiting

June 11, 2021

Christian Crumlish

"Regularly ask yourself and your colleagues: what are the goals and what are the fears? That’s how you find a path forward."

Christian Crumlish

AMA with Christian Crumlish, author of Product Management for UX People

March 24, 2022

Libby Maurer

"This candidate experience was terrible for everybody but especially disadvantaging folks who started with lower confidence."

Libby Maurer

Treating Diversity & Inclusion in Hiring as a Design Problem

December 5, 2019

Ali Jeffery

"Technology is a tool, not a solution in itself; it needs human input."

Ali Jeffery Sheri Chudow

How DesignOps Helped Enable Wall Street to Work Remotely

October 22, 2020

Daniel Gloyd

"Meisner taught actors to respond truthfully in the moment, prioritizing presence over preconceived ideas."

Daniel Gloyd

Designing From the Inside Out: How Method Acting Can Inspire Design Research

February 12, 2026

Kristin Skinner

"We are not replacing teachers; we are enhancing their ability to teach effectively."

Kristin Skinner

Five Years of DesignOps

September 29, 2021

Johanna Kollmann

"If you frame it as poor first experience risks a negative impact on adoption, you get way more eyeballs and attention."

Johanna Kollmann

Insights-Driven Product Strategy: Get your Research to Count

December 6, 2022

David Sternberg

"Momentum in users is like energy in fluid—strong motivation drives fast, decisive movement."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025