Design as an Agent of Digital Transformation at JPMC
Summary
Join us for a wide-ranging conversation on how we are building a thriving team of designers empowered to drive digital transformation at scale. Hear about our challenges and lessons learned. We will talk about team building, employee engagement, design thinking, and design maturity.
Key Insights
-
•
JP Morgan Chase’s digital transformation is accelerated by the pandemic and requires culture change alongside technology and design evolution.
-
•
Esther’s team manages 'Access,' a treasury management portal used by clients representing about one-sixth of the US economy.
-
•
Ruthless prioritization is critical for impactful design leadership, as highlighted by Esther’s mentor Deborah Danielson.
-
•
Successful digital transformation requires cross-team collaboration between design, product, and tech, including shared KPIs and goals.
-
•
Maintaining design quality despite increased demand is a core challenge due to pressure to scale rapidly without diluting outputs.
-
•
Behavioral change is difficult; training alone does not make teams collaborative or innovative without ongoing coaching and support.
-
•
New joiners benefit from buddy systems and small study pods to accelerate domain learning and foster interpersonal connection.
-
•
A growth mindset and resilience are essential designer qualities given constant change and complexity in the banking context.
-
•
Design leadership involves humility, stakeholder mapping, and knowing when to drive and when to collaborate in a large firm.
-
•
Design is not here to save the day but to help organizations progress steadily toward better client experiences and innovation.
Notable Quotes
"Ruthless prioritization is really the outcome of conversations that helped me focus on where I can make the most impact."
"Banks have 144 years of tech baggage making digital-first mindsets hard, and culture change is just as important as technology."
"We’re paddling in the same boat, aligned with product and tech, sharing goals and KPIs to deliver great client experiences."
"Behavior change doesn’t happen after two days of training; it takes ongoing support, coaching, and modeling."
"The pandemic collapsed many roles onto fewer shoulders without the usual context switches, amplifying burnout risk."
"A new joiner meeting someone 10 months in who’s still meeting new people shows the scale and complexity of JP Morgan."
"Design thinking works best with executive sponsorship combined with grassroots enthusiasm to set organizational expectations."
"Empathy and imagination combined with collaboration behaviors can help us live together more peacefully and improve the world."
"Design isn’t here to save the day but to see things through to the next day."
"Having a designated buddy for new hires proactively soliciting questions creates a supported partnership and eases onboarding."
Or choose a question:
More Videos
"Embracing uncertainty means diving in without knowing the outcome and creating something new every time."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
November 6, 2017
"Testing your book idea through workshops or talks gives a forcing function that helps prioritize content."
Louis RosenfeldCoffee with Lou: Should You Write a (UX) Book?
March 7, 2024
"The difference between director and principal often lies in whether you’re inspired more by leading people or focused on outputs and craft."
Catt Small Micah Bennett Brian Carr Jessica HarlleeWhat's Next for ICs: Exploring Staff and Principal Designer Roles
February 22, 2024
"Typically we get stuck answering the questions we know we can answer but lose the chance to see the big picture."
Marieke McCloskeyUser Science: Product Analytics & User Research
March 11, 2021
"Ultimately, AI avatar tools offer UX teams options to keep recordings while meeting legal compliance."
Llewyn Paine[Demo] Deploying AI doppelgangers to de-identify user research recordings
June 5, 2024
"Synthetic controls create counterfactuals using historical data when no suitable control group exists."
Joshua NobleCasual Inference
October 6, 2023
"We need to think about who we’re sharing with, how they might react, and what motivates them."
Sara LogelYour Colleagues are Your Users Too
March 29, 2023
"If something makes you feel unwelcome, the code of conduct explains how to engage with staff to resolve issues."
Bria Alexander Louis RosenfeldWelcome
January 8, 2024
"Consistency is so important that sometimes even consistency in failure works if it means I only have to learn the workaround once."
Sam ProulxOnline Shopping: Designing an Accessible Experience
June 7, 2023