Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Discussion

Gold
Thursday, June 9, 2016 • Enterprise UX 2016
Share the love for this talk
Discussion
Speakers: Nathan Curtis , Nalini P. Kotamraju , Jack Moffett and Dawn Ressel
Link:

Summary

During the talk, panelists Nathan, Don, and Nalini explored the multifaceted challenges and strategies involved in creating and scaling design systems within organizations. Don reflected on how at Intuit their design system journey started from backend engineering, demonstrating the importance of organizational alignment and addressing legacy technologies. Nalini shared insights from interviewing non-adopters, identifying engineering resistance often rooted in power dynamics rather than process inefficiency, and emphasized the importance of repeated demonstration of benefits to overcome such resistance. Nathan highlighted engaging creative UI designers by framing design systems as enabling rather than constraining, encouraging contribution and shared ownership. They also discussed the difficulties in maintaining consistency across platforms like iOS, Android, and web through extensible systems that balance shared elements and necessary divergences. Questions of product lifecycle, ROI justification, and system evolution surfaced, with the panelists agreeing design systems are living products that require ongoing stewardship, evolving with business and user needs. Key success factors include embedding accessibility, making the system the single source of truth via code, and providing ongoing support such as office hours, which transform the system from static documentation to an active design culture. Throughout, the dialogue emphasized the necessity of a collaborative boundary between design and development, the challenge of navigating subjective principles like beauty versus clarity, and how to communicate design system value effectively to leaders.

Key Insights

  • Engineering non-adopters often resist design systems due to power dynamics rather than efficiency concerns.

  • Design systems frequently emerge from backend engineering efforts aiming to reduce repetition and improve reuse.

  • Legacy technology can be a major roadblock to adopting design systems, sometimes requiring costly re-architecture.

  • Making the design system a single source of truth embedded in code prevents drifting from standards and ensures adoption.

  • Framing design systems as enabling tools rather than constraints helps engage highly creative UI designers.

  • Design systems must account for platform-specific divergences while maintaining a cohesive shared core.

  • Design principles are interpretive and should guide conversations rather than dictate absolute rules.

  • Success in design systems requires treating them as living products with ongoing maintenance, not one-off projects.

  • Accessibility baked into design systems becomes a strong motivator for organizational adoption and compliance.

  • Supporting users with mechanisms like studio office hours helps translate design systems into practical design solutions.

Notable Quotes

"Almost all the non-adopters were in engineering. They were the haters, interested in power within the organization more than efficiency."

"If your organization is healthy, the haters pretty quickly get marginalized."

"A pattern library is not a design system. Relying on documentation alone leads to inconsistency and erosion over time."

"Design systems are an investment in the future; re-architecture today pays dividends in nimbleness tomorrow."

"I try to position the system as an enabling force for designers to succeed better, not as confines or limits."

"Design principles have to be guiding ways and opportunities for conversations, not a strict scorecard."

"The design system is a living, breathing thing that should constantly evolve based on learning and user needs."

"The boundary between design and development must open up; I ask if designers can make pull requests to code."

"We get accessibility baked in, so if you use the design system properly, you pretty much guarantee compliance."

"When I heard ‘when are you going to be done?’ my answer is it’s never really done if you do it well."

Ask the Rosenbot
Sarah Brooks
Fireside chat with Sarah Brooks and Jen Pahlka
2021 • Civic Design Community
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • Rosenfeld Community
John Calhoun
Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps
2024 • DesignOps Summit 2024
Gold
Katie Hansen
Finding the unknown in the known: Harnessing meta-analysis and literature review
2025 • Advancing Research 2025
Gold
Kavana Ramesh
Meaningful inclusion: Practicing accessibility research with confidence
2024 • DesignOps Summit 2024
Gold
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Peter Van Dijck
Hands on AI #3: Claude Code for UX people
2025 • Rosenfeld Community
Jemma Ahmed
Theme 2 Intro
2024 • Enterprise Experience 2020
Gold
Bob Baxley
Theme 4: Intro
2024 • Enterprise Experience 2020
Gold
Richard Buchanan
Creativity and Principles in the Flourishing Enterprise
2018 • Enterprise Experience 2018
Gold
Dan Willis
Enterprise Storytelling Sessions
2018 • Enterprise Experience 2018
Gold
Peter Van Dijck
Hands-on AI #1: Let’s write your first AI eval
2025 • Rosenfeld Community
Rima Campbell
Increase Productivity and Drive Business Impact
2024 • DesignOps Summit 2024
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Shivanjali M.
From Fragmented to Fluent: The Linguistic Approach to Research Knowledge
2026 • Rosenfeld Community

More Videos

Daniel Gloyd

"We all say empathy is foundational for good design, yet contemporary research often remains oddly distant from real human experience."

Daniel Gloyd

Designing From the Inside Out: How Method Acting Can Inspire Design Research

February 12, 2026

Deirdre Hirschtritt

"Flour is the core structure of our relationships. Like gluten makes dough stronger, background research makes relationships stronger."

Deirdre Hirschtritt Cesar Paredes Marie Perrot

Research is Only as Good as the Relationships You Build

November 17, 2022

Benjamin Real

"Understaffing is consistent in design ops no matter where in the world you are."

Benjamin Real

Maturity Models: A Core Tool for Creating a DesignOps Strategy

October 1, 2021

Max Gadney

"Go beyond climate, look at the personal systems you understand or want to solve to find your career motivation."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Lada Gorlenko

"What is it like to be a new kid on an old block?"

Lada Gorlenko

Theme 1: Intro

January 8, 2024

Feyikemi Akinwolemiwa

"I asked myself, will I take the leap or will I take permission? And this gamble paid off."

Feyikemi Akinwolemiwa

Play to innovate: How curiosity and experimentation transform UX

March 11, 2026

Bria Alexander

"If you have a question at the end of a presentation, please put that question in the thread associated with the talk."

Bria Alexander

Opening Remarks

March 29, 2023

Llewyn Paine

"Processing limits and licensing terms currently restrict how much video and audio these AI tools can handle."

Llewyn Paine

[Demo] Deploying AI doppelgangers to de-identify user research recordings

June 5, 2024

Bria Alexander

"Celebrate progress continuously and use OKRs as a learning process to evolve goals and strategies."

Bria Alexander Benson Low Natalya Pemberton Stephanie Goldthorpe

OKRs—Helpful or Harmful?

January 20, 2022