Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Enterprise Storytelling Sessions

Gold
Wednesday, June 8, 2016 • Enterprise UX 2016
Share the love for this talk
Enterprise Storytelling Sessions
Speakers: Dan Willis
Link:

Summary

Ramya and Rachel open with personal stories of early career disasters — Ramya’s Photoshop image mistakes and Rachel’s mechanical engineering prototype failure — highlighting lessons about humility, asking for help, and adapting to real-world constraints. The Federal Election Commission content redesign showcases Amanda’s team auditing 40,000 URLs to tame a sprawling, duplicative site through prioritizing early wins and understanding hard versus soft constraints. Brian recounts how a simple accessibility improvement for colorblind users unexpectedly saved his job, emphasizing the impact of inclusive design. Allison discusses her prolonged battle to unify job architectures for UX roles within a corporate HR silo, exposing organizational inertia and complexities. Anne tackles the challenge of working with know-it-all stakeholders resistant to user research, arguing that admitting ignorance and embracing inquiry improves outcomes. Sarah reveals the unsung work of the UX project manager, the essential connector coordinating users, researchers, and designers to enable smooth enterprise UX processes. Finally, Daria reflects on the ethical stakes in enterprise UX, warning against neglecting the emotional harm tools can cause clients and urging a proactive, care-driven approach to design. Together, these narratives illuminate the multifaceted nature of enterprise UX work, from technical execution and organizational navigation to ethical imperatives and human empathy.

Key Insights

  • Early career failures teach critical lessons about humility, thoroughness, and the importance of asking for help, as Ramya and Rachel illustrate.

  • Conducting a comprehensive content inventory is essential for managing sprawling enterprise websites, as Amanda's FEC project demonstrates with 40,000 URLs audited in under four weeks.

  • Launching small, low-risk, high-reward content updates early can build momentum, approvals, and stakeholder support in large redesigns.

  • Recognizing the difference between hard constraints (non-negotiable, like legal language) and soft constraints (negotiable stakeholder feedback) helps navigate complex content decisions.

  • Inclusive design changes such as improving iconography for colorblind users can have profound, unexpected positive impacts on users' lives and careers, as Brian’s story shows.

  • Organizational barriers like HR’s siloed structures and contradictory priorities can frustrate and delay essential career architecture improvements for UX professionals.

  • Know-it-all stakeholders who resist research often do so because they fear losing control or that past methods are insufficient, requiring tactful negotiation and empathy.

  • The often invisible UX project manager coordinates diverse teams, manages participant recruitment, and ensures smooth research operations crucial for enterprise UX success.

  • Enterprise UX tools, while solving many problems, can cause intangible emotional harm, underscoring the need to proactively consider negative impacts during design.

  • Strong storytelling in UX is a vital and evolving skill, useful for explaining complex processes, selling ideas, and fostering empathy across teams and stakeholders.

Notable Quotes

"I thought I had this whole being a designer thing figured out until I touched 2,000 images and saw giant black bars across all my buttons."

"The prototype caught fire because the motor and axle were misaligned — my design didn’t consider the physical realities."

"When you’re new and inexperienced, asking for help feels like admitting you don’t belong, but really, it shows wisdom."

"If you find yourself in a jungle of information, the first thing you need is a map — a thorough content inventory."

"One out of every 12 men have some form of color blindness — that was overlooked until we changed our flag icons and got tears of thanks."

"HR simplified the job hierarchy for UX, but then buried it in another job architecture project and delayed the rollout for years."

"Know-it-alls claim to know what to do and how users behave, but if they knew the answers, why bring in research?"

"The unsung hero of Enterprise UX isn’t the user or the researcher or the designer — it’s the person drowning in emails, Excel sheets, and project plans."

"We have to ask the question what if it goes wrong? Because causing even intangible, emotional pain is harm."

"I don’t want to be a troublemaker, I just want to poke holes so we can make positive outcomes for the people we serve."

Ask the Rosenbot
Kat Vellos
Opener: The Other L Word
2024 • DesignOps Summit 2020
Gold
Sean Baker
Weaving Knowledge Management into the Fabric of Our Design Practice
2025 • DesignOps Summit 2025
Gold
Brianna Sylver
Lead With Purpose
2020 • Advancing Research 2020
Gold
Louis Rosenfeld
Becoming a Civic Designer: Making the Move from Private to Public Sector
2022 • Civic Design 2022
Gold
Joel Branch
Humanizing AI: Filling the Gaps with Multi-faceted Research
2021 • Advancing Research 2021
Gold
Jennifer Kanyamibwa
Creating the Blueprint: Growing and Building Design Teams
2018 • DesignOps Summit 2018
Gold
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold
Chris Engledowl
A Mixed Method Approach to Validity to Help Build Trust
2023 • QuantQual Interest Group
Chris Geison
Theme Two Intro
2023 • Advancing Research 2023
Gold
Louis Rosenfeld
The Bigger Picture: A Panel Discussion
2019 • DesignOps Summit 2019
Gold
Paul Pangaro, PhD
Systems Disciplines: Table Stakes for 21st Century Organizations
2023 • Enterprise UX 2023
Gold
Max Gadney
Assessing UX jobs for impact in climate
2024 • Climate UX Interest Group
Erika Kincaid
Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
2022 • Design at Scale 2022
Gold
Jorge Arango
Design as an Antidote to VUCA
2019 • Enterprise Community
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Phil Gilbert
A Consistent Culture of Design
2015 • Enterprise UX 2015
Gold

More Videos

Jim Kalbach

"Embracing uncertainty means diving in without knowing the outcome and creating something new every time."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

November 6, 2017

Louis Rosenfeld

"A really strong book has to be designed as a journey with a consistent voice guiding the reader."

Louis Rosenfeld

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Catt Small

"The difference between director and principal often lies in whether you’re inspired more by leading people or focused on outputs and craft."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

Marieke McCloskey

"Sharing your research skills broadly within your company can create unexpected opportunities to improve experiences."

Marieke McCloskey

User Science: Product Analytics & User Research

March 11, 2021

Llewyn Paine

"Synthetic duplicates living on after data deletion raise ethical questions about users’ right to be forgotten."

Llewyn Paine

[Demo] Deploying AI doppelgangers to de-identify user research recordings

June 5, 2024

Joshua Noble

"Designers have a hard time interpreting econometrics-driven quantitative research without bridging approaches."

Joshua Noble

Casual Inference

October 6, 2023

Sara Logel

"Empathy doesn’t come from reading a report—you don’t get close to users by just reading data."

Sara Logel

Your Colleagues are Your Users Too

March 29, 2023

Bria Alexander

"We'll have a centralized Slack channel for all discussion to come together as one community."

Bria Alexander Louis Rosenfeld

Welcome

January 8, 2024

Sam Proulx

"Confidence is a higher burden in retail because people are giving real money; inaccessible flows cause quick abandonment."

Sam Proulx

Online Shopping: Designing an Accessible Experience

June 7, 2023