Rosenverse
Expand—Rethinking Design for Public Challenges

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Expand—Rethinking Design for Public Challenges

Wednesday, September 14, 2022 • Civic Design Community
Share the love for this talk
Expand—Rethinking Design for Public Challenges
Speakers: Christian Bason
Link:

Summary

As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.

Key Insights

  • Design thinking must expand its timeframe from typical 3-5 years to decades or centuries to adequately address complex global challenges.

  • Proximity in design should extend beyond humans to include empathy for other species and life forms, advancing from human-centered to life-centered design.

  • Value in design is shifting from prioritizing profit to embracing social, environmental, and relational dimensions as core metrics.

  • Design can operate across vastly different scales simultaneously—from nano-level materials to interplanetary architecture.

  • Government innovation and private sectors are converging around societal missions, blurring traditional sector boundaries.

  • Participatory co-design must evolve to treat marginalized and affected groups as equal co-creators, not just informants.

  • Incorporating non-rational forms of knowledge—bodily experience, emotion, perception—is critical for authentic policy and design work.

  • Design approaches increasingly need to integrate digital and physical experiences holistically, especially in urban and civic contexts.

  • Systemic, long-term design requires institutions that foster playfulness, emotional engagement, and multi-disciplinary collaboration.

  • Global design innovation benefits from diverse cultural perspectives and indigenous knowledge, challenging Western-centric paradigms.

Notable Quotes

"Design thinking is really just a set of methodologies; there’s really no thinking in design thinking."

"We need to put the thinking back into design thinking."

"Empathy in design has been too focused on people and often on standardized personas rather than true diversity and marginalized voices."

"We have to design not just for humans but for other life forms on this planet."

"Profit making and shareholder value have been a huge part of the problem if we want a sustainable world."

"Designers can design both at nano levels and interplanetary scales like Mars architecture."

"Governments pretending to be rational is a flawed assumption; we must incorporate emotion and bodily experience in policymaking."

"The New European Bauhaus combines aesthetics, inclusivity, and climate-neutral ambitions to transform built environments by 2050."

"We need to innovate how we innovate, expanding cultural and geographic perspectives in design."

"The biggest value lies in love, caring, relationships, and beauty—not just what GDP or profit measures."

Ask the Rosenbot
Nicole Bergstrom
AccessibilityOps: Moving beyond “nice to have”
2024 • DesignOps Community
Jon Fukuda
Theme One Intro
2022 • DesignOps Summit 2022
Gold
Joe Meersman
Use AI to Drive Outcomes that Go Beyond the Design Sprint
2024 • DesignOps Summit 2024
Gold
Bria Alexander
Welcome
2024 • Enterprise Experience 2020
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Alberto Ferreira
Making it Count: Developing a custom digital metric framework that works
2021 • QuantQual Interest Group
Carol Massa
Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences
2024 • Advancing Service Design 2024
Gold
Julie Norvaisas
Back to basics, or start from scratch?
2025 • Advancing Research 2025
Gold
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Victor Udoewa
Beyond Methods and Diversity: The Roots of Inclusion
2024 • Advancing Research 2024
Gold
Sarah Williams
Verizon_A Framework for CX Transformation
2024 • Design at Scale 2021
Gold
Kristin Sundermeyer
Design Ops Metrics
2021 • DesignOps Summit 2021
Gold
Janelle Estes
UX Research Trends
2021 • Advancing Research Community
Zen Ren
Taking Inspiration from Instructional Design for Research
2022 • Advancing Research 2022
Gold
Anna Poznyakov
Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact
2021 • Advancing Research 2021
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Enterprise UX 2023
Gold

More Videos

Alexia Cohen

"The more participatory the practices, the deeper and more intentional the engagement needs to be."

Alexia Cohen Adriane Ackerman

Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona

December 4, 2024

Marc Majers

"We typically design for the perfect path. Do you design and plan and test for the unexpected path?"

Marc Majers Tony Turner

Interrupted UX - Add A Dose of Reality To Usability Testing

March 11, 2022

Jorge Arango

"MacGuffins are design artifacts that catalyze collaboration and new ways of working rather than being valuable in themselves."

Jorge Arango

Design as an Antidote to VUCA

May 9, 2019

Brenna Fallon

"People work with autonomy, mastery, and purpose. Autonomy is very motivating."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Daniel Gloyd

"The Shakers’ artifacts allowed moments of silence and moments of song—balancing rationality with spirit in design."

Daniel Gloyd

Warming the User Experience: Lessons from America's first and most radical human-centered designers

May 9, 2024

Sam Proulx

"Accessibility is a journey and a conversation—thanks for starting yours by being here today."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Kristin Skinner

"Technology can revolutionize how we think about education."

Kristin Skinner

Five Years of DesignOps

September 29, 2021

Denise Jacobs

"Every day is a chance to check: is this how I want to be? This is a long-haul, marathon effort."

Denise Jacobs Nancy Douyon Renee Reid Lisa Welchman

Interactive Keynote: Social Change by Design

January 8, 2024

Roberta Dombrowski

"You can send NDAs and informed consent forms directly through the platform, cutting down admin overhead."

Roberta Dombrowski Lianna Aduana

5 Reasons to Bring your Recruiting in House

September 30, 2021