From Standards to Innovation: Why Inclusive Design Wins
Summary
What if your next big innovation is waiting at the edges of your service? Many of the world’s most transformative ideas- From the modern internet, to the billion dollar audiobook market emerged when designers looked beyond the “average” to solve real challenges for people often left out of traditional design thinking. By addressing these edge cases, they created solutions that were more flexible, adaptive and usable for everyone. In this session, you’ll learn: - Why inclusivity unlocks innovation in products and services - The hidden ROI of inclusive design - How to avoid the costly risks of designing only for the averages - How to champion inclusive practices that make your services more resilient and future ready.
Key Insights
-
•
One in four people in the US have a disability, representing a large and often overlooked market segment.
-
•
Disability exists on a spectrum including temporary and situational disabilities, not as a binary condition.
-
•
Designing for the 'average' user results in products that fit no one well, as shown by the US Air Force cockpit example.
-
•
Inclusive design that starts from the edges unlocks innovation benefiting all users.
-
•
Many innovations, such as the typewriter and audiobooks, were originally developed to meet accessibility needs.
-
•
Inclusive tools and processes reduce the need for costly accommodations and extra employee support.
-
•
Service designers are uniquely positioned to lead accessibility initiatives because of their role in creating workflows and managing change.
-
•
Training AI on existing data risks perpetuating past biases and limits innovation unless inclusive design data is used.
-
•
Legal compliance is easier and more effective when accessibility is integrated throughout design, not treated as an afterthought.
-
•
Effective inclusive design requires aligning cross-functional teams via accessible tooling and shared communication practices.
Notable Quotes
"If we design for the edges, we get the middle for free."
"Designing for the average means designing for nobody."
"Disability is less about a person and more about a person’s interaction with the environment and processes."
"An inaccessible tool costs more than just the person with accessibility needs; it costs their friends and family too."
"You cannot design for the middle; instead, you must create experiences that are customizable and adaptable."
"If we make creating inclusive experiences our goal, legal compliance will naturally follow."
"Many new ways of doing things today were originally invented to enable people with disabilities."
"Service designers are best placed to make inclusive design the default, not the exception."
"When we train AI on what we have done in the past, we will just do the same more efficiently, not better."
"If accessibility is buried three levels deep in a checklist, it’s going to get missed."
Or choose a question:
More Videos
"A large organization’s security protocols make AI adoption slower and more complex than in smaller groups."
Jon Fukuda Amy Evans Ignacio Martinez Joe MeersmanThe Big Question about Innovation: A Panel Discussion
September 25, 2024
"I have never found a product that can’t be made accessible."
Sam ProulxAccessibility: An Opportunity to Innovate
March 9, 2022
"Diversity is not just about how people look or sound, but also about their capabilities and their place on introversion-extraversion scales."
Anna Avrekh Amy Jiménez Márquez Morgan C. Ramsey Catarina TsangDiversity In and For Design: Building Conscious Diversity in Design and Research
June 9, 2021
"If a bot can’t handle the query, it goes to a human—it's like Mechanical Turk for AI."
Greg NudelmanDesigning Conversational Interfaces
November 14, 2019
"All our components can be data bound so the developer can point to any data source like CMS or JSON to populate UI elements naturally."
George Abraham Stefan IvanovDesign Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
October 1, 2021
"I promise chief design evangelism is not religious."
Shipra KayanMake your research synthesis speedy and more collaborative using a canvas
January 24, 2025
"Errors in form fields should alert users immediately but also allow them to explore details at their own pace to avoid cognitive overload."
Sam ProulxDesigning For Screen Readers: Understanding the Mental Models and Techniques of Real Users
December 10, 2021
"We moved from Evernote to spreadsheets, to a giant affinity board in Mirror, then to UserVoice, and finally to idiomatic software with AI."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"Language can be vague, imprecise, and even contradictory, but the body can be a bridge to understanding."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
Latest Books All books
Dig deeper with the Rosenbot
What role should AI play in user research tools, and how do you manage associated risks and accountability?
What are best practices for engaging C-suite executives and physicians as champions for B2B healthcare apps?
How can measuring team behaviors instead of just results improve trust and performance in design ops?