Rosenverse
Knowledge is Power: Managing the Lifeblood of the Design Org

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Knowledge is Power: Managing the Lifeblood of the Design Org

Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023

This video is featured in the Knowledge Management playlist.

Share the love for this talk
Knowledge is Power: Managing the Lifeblood of the Design Org
Speakers: Maria Taylor
Link:

Summary

Knowledge management (KM) and KM best practices are not discussed as critical skills for DesignOps team members. DesignOps' responsibilities should include the management of tacit and codified UX knowledge. Everyone talks about design systems and insight repositories. Still, those tools only cover a portion of the UX knowledge a DesignOps team needs to create, manage and make available to the organization. DesignOps teams are responsible for creating, managing, and disseminating processes, tools, and artifacts to support the teams involved in delivering design value and impact at scale.

Key Insights

  • Explicit knowledge accounts for only about 20% of an organization's institutional knowledge; tacit knowledge makes up the remaining 80%.

  • Tacit knowledge sharing is heavily reliant on trust, self-efficacy, IT support, and the knowledge’s degree of tacitness.

  • Knowledge managers, contributors, and champions are distinct but essential roles for a successful KM system in design ops.

  • Transforming knowledge artifacts into consumable, context-rich knowledge assets increases their usability and impact.

  • Effective KM requires addressing both explicit knowledge (documents, systems) and tacit knowledge (experiences, behaviors).

  • Activating learning outcomes starts early in the KM process and involves aligning information, skills, motivation, habits, environment, and communication.

  • A culture of learning and knowledge stewardship is foundational to sustaining KM efforts within organizations.

  • Using existing tools preferred by users lowers barriers to knowledge sharing and ensures higher adoption.

  • Minimum Lovable Product (MLP) approaches, like starting with a UX glossary or a community of practice, help teams begin KM without overwhelming resources.

  • Tacit knowledge management suffers when organizations fail to assign stewardship roles like gardeners or knowledge tenders to nurture communities.

Notable Quotes

"Most of institutional knowledge is tacit, meaning it’s understood or implied without being stated."

"The more you know, the more you have the ability to make informed decisions and better control events."

"Knowledge management solutions must focus on both the explicit knowledge that can be documented and the tacit knowledge that resides in people’s experiences."

"Trust is a major enabler for tacit knowledge sharing because people must feel safe to be vulnerable and share their knowledge."

"Self-efficacy boosts motivation to share knowledge by increasing confidence in one’s ability to perform that sharing."

"If knowledge is difficult to find or hard to use, then all the great information doesn’t really help anyone."

"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."

"Building trust should absolutely be a core value for design ops teams aiming to steward knowledge effectively."

"Organizations often forget to assign gardener roles to communities, which causes tacit knowledge sharing efforts to fizzle out quickly."

"Start small by delivering the minimum amount of useful information, like a UX glossary or a single community of practice."

Ask the Rosenbot
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
Kelly Dern
AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
2023 • DesignOps Summit 2023
Gold
Jon Fukuda
Storytelling for DesignOps
2023 • DesignOps Community
Melissa Tsang
From Insights to Action: Driving Business Values through DesignOps
2024 • DesignOps Summit 2020
Gold
Abbey Smalley
Scaling UX Past the Size of Your Team
2024 • Enterprise Experience 2020
Gold
Tatyana Mamut
Opening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
2019 • Enterprise Experience 2019
Gold
Aaron Stienstra
Leveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government
2021 • Civic Design 2021
Gold
Christian Rohrer
Insight Types That Influence Enterprise Decision Makers
2015 • Enterprise UX 2015
Gold
Cennydd Bowles
Day 1 Panel
2024 • Designing with AI 2024
Gold
Bria Alexander
Day 1 Panel: Up to the Minute: The latest in AI’s impact on UX
2025 • Designing with AI 2025
Gold
Carl Turner
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
2023 • Advancing Research 2023
Gold
Iain McMaster
Design and Product: from Frenemy to Harmony
2023 • Design in Product 2023
Gold
Frances Yllana
DesignOps Exposed: What do our peers really think of us?
2025 • DesignOps Summit 2025
Gold
Katie Hansen
Finding the unknown in the known: Harnessing meta-analysis and literature review
2025 • Advancing Research 2025
Gold
Michele Wong
Helping Them Help Us
2024 • Enterprise Experience 2020
Gold

More Videos

Erin Weigel

"Guardrail metrics help catch unintended consequences like increased customer service calls despite higher conversions."

Erin Weigel

UX Lessons from running more than 1,200 A/B Tests

July 10, 2024

Mike Oren

"To innovate smarter, you need to get access to the roadmap as early as possible and start research even when not asked for it."

Mike Oren

Why Pharmaceutical's Research Model Should Replace Design Thinking

March 28, 2023

Lija Hogan

"Regulations are design problems, not just technical ones, influencing how we create products and experiences."

Lija Hogan Milan Mijatovic Sam Proulx Louis Rosenfeld

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Heidi Trost

"Alice often perceives Charlie as just another barrage of alerts filled with jargon she doesn't understand."

Heidi Trost

When AI Becomes the User’s Point Person—and Point of Failure

August 7, 2025

Adam Cutler

"Design thinking at IBM is not just for designers; it’s how we want all 380,000 people to think about problems."

Adam Cutler

People + Places + Practices = Outcomes

June 8, 2016

Rittika Basu

"There's no universal design for all aging factors; customization is key."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools

February 23, 2023

Saara Kamppari-Miller

"Nothing about us without us is the mantra we embrace when doing inclusive design operations."

Saara Kamppari-Miller

DesignOps for Inclusive Design and Accessibility

May 26, 2022

Bria Alexander

"All three themes and all speakers you’ll hear came together through inclusive collaboration and insightful perspectives."

Bria Alexander

Theme Two Intro

October 3, 2023

Laine Riley Prokay

"Building a network early can create amazing opportunities further along the career path."

Laine Riley Prokay Lisa Gordon

Carving a Path for Early Career DesignOps Practitioners

September 9, 2022