Rosenverse
Setting the Table for Dynamic Change

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Setting the Table for Dynamic Change

Gold
Thursday, October 24, 2019 • DesignOps Summit 2019
Share the love for this talk
Setting the Table for Dynamic Change
Speakers: Jacqui Frey and Alison Rand
Link:

Summary

Change is the rule, not the exception, and it’s the catalyst for innovation and growth. Design as a discipline is rooted in the process of iteration and change. However, scaling design requires a certain level of preparation in the system for it to be understood, absorbed, and implemented. This process manifests itself in and through Design Operations. In this session, Alison and Jacqui will lead the audience through some interactive exercises to better understand change and outline how DesignOps can help their design orgs navigate ambiguity.

Key Insights

  • •

    Failure is inevitable and a critical part of learning in design operations and change management.

  • •

    Attempting to implement large-scale design thinking or design ops solo is unrealistic; it requires broad organizational involvement.

  • •

    Design operations is still an emerging discipline without widespread formal education or standardized practices.

  • •

    Starting change initiatives with small, achievable, high-impact projects builds trust and momentum for larger transformations.

  • •

    Building a coalition of cross-functional stakeholders with executive buy-in is essential for successful change management.

  • •

    A strong communication strategy, including repeated targeted messaging (effective frequency), aids adoption of change ideas.

  • •

    Change management involves both scientific frameworks and relational, empathetic human approaches.

  • •

    Organizational readiness and culture dramatically influence how change initiatives must be adapted and paced.

  • •

    Design ops leaders often juggle ambiguity, start unraveling a complex ‘hairball’ of processes and relationships without clear beginnings or ends.

  • •

    Emotional journeys, psychological safety, trust, and empowerment are foundational to making change stick in organizations.

Notable Quotes

"I thought I could single handedly bring design thinking to MailChimp. Turns out it took 1,000 people."

"You will have zero successes if you’re not trying it all."

"Design ops is not just about design; if we aren’t considering the system, then we’re destined to fail."

"Don’t be surprised by change. Expect change."

"Move softly and fix things."

"Say it until someone says it better back to you."

"Change is a game of inches; we take two steps forward, six steps back."

"We haven’t just invited them, we’ve set the damn table, and sometimes we have to host the damn party."

"Listening with tactical empathy means understanding the full emotional journey during times of change."

"Change requires more than a single vision or a few projects; it takes careful orchestration throughout the organization."

Ask the Rosenbot
Sean Fitzell
Craft of User Research: Building Out Jobs to be Done Maps
2021 • Advancing Research 2021
Gold
Husani Oakley
Bias Towards Action: Building Teams that Build Work
2018 • Enterprise Experience 2018
Gold
Laureen Kattan
Centering Patients and Clinicians in a Complex Government Ecosystem
2023 • Design in Product 2023
Gold
Jim Kalbach
Peace is waged with sticky notes: Mapping Real-World Experiences
2018 • Enterprise Experience 2018
Gold
Bria Alexander
Reflect and Chart Forward
2021 • Civic Design 2021
Gold
John Paul de Guzman
10k Screens Later: How We Became a Data-Driven Design Organization
2024 • DesignOps Summit 2024
Gold
Shawna Hein
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
2022 • Civic Design 2022
Gold
Liam Thurston
Why Your Design Team Is Quitting, And How To Fix It
2022 • Design at Scale 2022
Gold
Jorge Arango
Meeting of the Waters: Designing for Successful Inorganic Growth
2021 • Enterprise Community
Kelly Dern
AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
2023 • DesignOps Summit 2023
Gold
Jennifer Strickland
Adopting a "Design By" Method
2021 • Civic Design 2021
Gold
Briana Thomas
The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
2024 • DesignOps Summit 2024
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • Advancing Research 2023
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Civic Design 2022
Gold
Victor Udoewa
Theme One Intro
2023 • Advancing Research 2023
Gold
Ron Bronson
Design, Consequences & Everyday Life
2022 • Civic Design 2022
Gold

More Videos

Marc Fonteijn

"High quality personal connections mean you can engage on a level playing field with serious professionals."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Dem Gerolemou

"Tolerance to uncertainty is a big thing in climate tech compared to other fields."

Dem Gerolemou Alexis Oh Neef Rehman

Climate technology fundamentals

May 15, 2024

Daniela Magaña Flores

"Home 24’s website is not cluttered and well-structured, explaining its higher appeal and inspiration scores."

Daniela Magaña Flores Ariane Rahn Jeff Ephraim Bander

Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today

March 10, 2022

Abbey Smalley

"I got a no. The message I was hearing was, scale the best you can with what you have and make it work."

Abbey Smalley Sylas Souza

Scaling UX Past the Size of Your Team

January 8, 2024

Patrick Commarford

"The two variables that stood out were how many people the project impacts and how often they use it."

Patrick Commarford

Design Staffing for Impact

January 8, 2024

Xenia Adjoubei

"The use of dovetail helps organize diverse information without losing the author’s voice or connection to original data."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Craig Villamor

"Make it easy to do the right thing, and as a side effect, make it harder to do the wrong thing."

Craig Villamor

Design Systems for Ethical Design

January 26, 2023

Jon Fukuda

"We don’t need a north star, we need a constellation that allows us to see the full picture."

Jon Fukuda Ellie Krysl

Design Planning and Management Support

October 3, 2023

Iain McMaster

"When product says no to design, it’s not personal—it’s about prioritization and what’s most urgent right now."

Iain McMaster IHan Cheng

Design and Product: from Frenemy to Harmony

November 29, 2023