Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme Three Intro

Gold
Tuesday, June 6, 2023 • Enterprise UX 2023
Share the love for this talk
Theme Three Intro
Speakers: Husani Oakley
Link:

Summary

The speaker acknowledges the hype and reality around transformative technologies, emphasizing that AI and machine learning are currently having a clear, profound impact on the world, especially within enterprises. They highlight the unique opportunity enterprises have to shape AI's ethical and effective implementation at scale. Clara delves into AI in the creative process, discussing both its empowering and unsettling aspects in design tools. Carol provides guidance on building responsible, human-centered AI systems grounded in UX research, focusing on machines as trusted partners. Jamica addresses the broader sociotechnical systems, reminding the audience that how AI is created and applied significantly affects the human experience behind the screen. Together, they present a holistic view of AI’s integration from internal design to societal impact, underscoring the power and responsibility enterprises hold today.

Key Insights

  • AI and ML represent a rare transformational moment clearly impacting everyone, unlike many overhyped technologies before.

  • Enterprises have unique power and responsibility due to their scale when applying AI and ML.

  • Software has metaphorically 'eaten the world,' but now AI has begun to 'eat the world' at an even more profound level.

  • We currently understand enough about AI and our organizations to implement these technologies thoughtfully and carefully.

  • AI in creative tools can be both empowering and creepy, creating a delicate balance to manage.

  • Human-centered design and UX research are crucial for operationalizing responsible AI systems that build trust.

  • AI and ML usage affects sociotechnical systems, influencing real human experiences on the receiving end.

  • The speed of AI capability improvements combined with wide access accelerates the impact enterprises must manage.

  • The talk’s presenters bring layered perspectives: internal product design (Clara), responsible AI operations (Carol), and social implications (Jamica).

  • Understanding AI’s dual nature—both potential and risks—is essential for enterprise leaders to wield technology wisely.

Notable Quotes

"X is going to change everything. Sometimes it’s true, and sometimes it’s just hype."

"AI has eaten the world and will continue to eat the world forever."

"With great power comes great responsibility — that's our foundational context in exploring AI and ML."

"We’re in the perfect place at the perfect time because we know just enough about AI and our organizations to be thoughtful about change."

"AI in design tooling can be amazing, terrible, empowering, and creepy all at once."

"How can machines be our trusted partners in this new world? That’s where human-centered design comes in."

"The scale of the enterprise combined with AI’s power has earth-shattering implications."

"Software is eating the world, but AI is taking it to a whole new level."

"How AI is built and used impacts the human experience at the other end of the screen."

"We face a rare moment where the widespread impact of AI is crystal clear to everyone."

Ask the Rosenbot
Dantley Davis
Leadership & Diversity—A Fireside Chat with Dantley Davis
2020 • Enterprise Community
Fatimah Richmond
The Future of ReOps as a Strategic Function: A Roadmap for Getting There
2024 • Advancing Research 2024
Gold
Kit Unger
Theme 1 Intro
2022 • Design at Scale 2022
Gold
Melinda Belcher
Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise
2024 • Enterprise Experience 2020
Gold
Erin Weigel
UX Lessons from running more than 1,200 A/B Tests
2024 • Rosenfeld Community
Wendy Johansson
An Education on Design Education for Orgs
2021 • Design at Scale 2021
Gold
Ariel Kennan
Theme 2 Intro
2021 • Civic Design 2021
Gold
Caroline Jarrett
Have fun with statistics?
2024 • Rosenfeld Community
George Abraham
Design Systems To-Go: Indigo.Design Overview and Exploring the Developer Workflow (Part 3)
2021 • DesignOps Summit 2021
Gold
Shawna Hein
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
2022 • Civic Design 2022
Gold
Bria Alexander
Opening Remarks
2023 • Advancing Research 2023
Gold
Sean Dolan
A Practical Look at Creating More Usable Enterprise Customer Journeys
2019 • Enterprise Community
Alan Williams
Designing essential financial services for those in need
2022 • Civic Design Community
Catt Small
Moving from Execution to Strategy as a Designer
2022 • Design in Product 2022
Gold
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • Advancing Service Design 2025
Gold
Nicole Umphress
Delivering Design Education During a Global Pandemic: Lessons Learned
2022 • Design at Scale 2022
Gold

More Videos

Sam Proulx

"What a screen reader user does is they don’t start at the top and tab through every single element; they navigate by headings and landmarks."

Sam Proulx

Everything You Ever Wanted to Know About Screen Readers

June 11, 2021

Bria Alexander

"Sponsor sessions are completely free and offer content just as valuable as the main program sessions."

Bria Alexander

Opening Remarks

November 17, 2022

Corey Nelson

"Build relationships before you need them. You can’t create them when the house is on fire."

Corey Nelson Amy Santee

Layoffs

November 15, 2022

Milan Guenther

"Whenever you make a process model or service blueprint, make a wrong model first, then let the experts correct it to build shared understanding."

Milan Guenther

A Shared Language for Co-Creating Ambitious Endeavours

June 6, 2023

Erin May

"If we can’t provide research as a service at scale, we need to make sure the teams are equipped to do it on their own."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Sam Proulx

"Auto-complete absolutely is an accessibility feature because it helps reduce typing effort for screen reader users."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Mujtaba Hameed

"In this context, sometimes slower is actually faster because it allows going deeper and unlocking more meaningful insights."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Ilana Lipsett

"In our information civilization, the information space that people assume to be public is actually ruled by private commercial interests for maximum profit."

Ilana Lipsett

Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance

December 10, 2021

Samuel Proulx

"If we think about training AI on the average, then what we will get is more of the same."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

September 10, 2025