Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Understanding Experiences: When you have to do more than work

Gold
Thursday, November 8, 2018 • DesignOps Summit 2018
Share the love for this talk
Understanding Experiences: When you have to do more than work
Speakers: Holly Cole
Link:

Summary

All of us work as part of something bigger, and we have a set of processes that allow us to make sense of our day-to-day work and its value context. What happens when you need to quickly grow and change, how to you understand those processes? How do you grow your understanding, internally, to improve your teams? First things first, you have to understand the processes and experiences that are going on right now. That takes research. So, let’s get meta.

Key Insights

  • Applying user-centered research techniques internally helps understand and improve team experiences effectively.

  • Diary studies combined with contextual interviews reveal rich insights into daily work challenges during team growth phases.

  • Internal personas for roles like product managers and Scrum Masters clarify responsibilities and pain points.

  • Service blueprints expose communication gaps and broken handoffs between internal and contractor teams.

  • Using scripts during interviews ensures consistent data collection and helps make participants comfortable.

  • Sharing service maps publicly invites team corrections and fosters transparency and ownership.

  • Defining skills gaps based on internal research allows recruiters to find better hires tailored to actual team needs.

  • Informal team rituals and ongoing communication across locations strengthen bonds and create a supportive work family.

  • Many organizations overlook researching their own internal users (employees) in favor of external customers.

  • Embedding empathetic conversations into weekly routines yields ongoing team insights and improves processes like onboarding.

Notable Quotes

"Are you really doing user centered teamwork when you're thinking about growing a team?"

"Talking to the people that I work with about the experience of doing their job in order to improve their job experience is probably the most overlooked skill set that we have."

"Do you have personas for the people that work for you? Do you use them to help define how your processes work?"

"You need to make sure that they’re comfortable and you need to do it with a script and representative users of your team."

"I do this in public, put this on a wall where you can test it so people can come and say, that is not right."

"Use these tools to define who you are going to hire next and what gaps those hires need to fill."

"The answers that they gave you are the questions you need to ask people you interview."

"Diary studies are fantastic when you're looking at growing a team and onboarding new people."

"The true problem was that two companies weren’t communicating, it had nothing to do with the UX team itself."

"We created a family by interacting with each other and sharing our problems with work and trying to solve them together."

Ask the Rosenbot
Michele Marut
Research Repositories Reconsidered
2019 • DesignOps Community
Aras Bilgen
Research Democratization: A Debate
2023 • Advancing Research 2023
Gold
Rachael Dietkus, LCSW
The power to heal and harm
2025 • Advancing Research 2025
Gold
Dianne Que
Real Talk: Proving Value through a Scrappy Playbook
2019 • DesignOps Summit 2019
Gold
Erin Weigel
Testing and Experimentation Tools
2026 • Advancing Research 2026
Gold
Kate Kalcevich
Designing inclusively with AI
2024 • Designing with AI 2024
Gold
Erin Hauber
Design is Not the Frosting on the Scaled Agile Layer Cake
2019 • DesignOps Summit 2019
Gold
Patrizia Bertini
DesignOps + KPIs = Measure your Impact!
2024 • DesignOps Summit 2020
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group
Sheri Byrne-Haber
Accessibility at Scale
2021 • Design at Scale 2021
Gold
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Clemens Janssen
Efficiently Scaling Research as a Team of One
2023 • Advancing Research 2023
Gold
Michael Land
Establishing Design Operations in Government
2021 • DesignOps Community
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Civic Design 2021
Gold
Mark Interrante
AI for Prioritization (3rd of 3 seminars)
2024 • Rosenfeld Community
Aiyana Bodi
Three Key Climate Initiatives and How You Can Help
2024 • Climate UX Interest Group

More Videos

Jim Kalbach

"We have never played together before and never rehearsed, yet we pulled off a great rendition spontaneously."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

November 6, 2017

Louis Rosenfeld

"Writing a book is awful in terms of time, sweat, and time away from your loved ones, but it’s an amazing gift to dig deep into something you care about."

Louis Rosenfeld

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Catt Small

"Building influence has been such a challenging part of growing in my own career. It takes a lot of communication and understanding others’ goals."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

Marieke McCloskey

"I think we as UX researchers are uniquely positioned to forge bonds with data teams because of our storytelling and cross-functional work."

Marieke McCloskey

User Science: Product Analytics & User Research

March 11, 2021

Llewyn Paine

"Processing limits and licensing terms currently restrict how much video and audio these AI tools can handle."

Llewyn Paine

[Demo] Deploying AI doppelgangers to de-identify user research recordings

June 5, 2024

Joshua Noble

"If you cannot remove a treatment, it may not be a true cause."

Joshua Noble

Casual Inference

October 6, 2023

Sara Logel

"If the scale delivers bad news, we jump on and off to check; if it delivers good news, we accept it quickly."

Sara Logel

Your Colleagues are Your Users Too

March 29, 2023

Bria Alexander

"Sponsor sessions may require registration by email to prevent Zoom bombings and protect session integrity."

Bria Alexander Louis Rosenfeld

Welcome

January 8, 2024

Sam Proulx

"If you have to learn a workaround, you want to learn it once and reuse it again and again."

Sam Proulx

Online Shopping: Designing an Accessible Experience

June 7, 2023