Rosenverse
Why Ethics Can't Save Tech

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Why Ethics Can't Save Tech

Gold
Friday, November 18, 2022 • Civic Design 2022
Share the love for this talk
Why Ethics Can't Save Tech
Speakers: Alexandra Schmidt
Link:

Summary

As fake news floods our feeds and small businesses suffer due to disruption from startups, many tech designers are hearing exhortations to focus on ethics. There are tool kits, checklists and even a sort of hippocratic oath for designers to take. These efforts are laudable and understandable, and they can help in some ways -- notably, in reducing harms of bias. But ethics also have limits because private sector capitalism is a force that is much bigger than anything that any one person can do. Instead, a countervailing force, such as the public sector, is needed to shape our technology. How might designers better understand, and even seek to work with and strengthen the public sector -- whose role it is to shape society? Alexandra is the author of the new Rosenfeld Media title, Deliberate Intervention: Using Policy and Design to Blunt the Harms of New Technology

Key Insights

  • •

    Ethical design can address some tech pain points but often fails to prevent systemic harms that occur beyond individual user experiences.

  • •

    Systemic harms often emerge after technology deployment and are difficult to detect through standard UX research focused on pain points.

  • •

    Many harms in technology contradict core business models, making them controversial and hard to fix through design alone.

  • •

    Policy, driven by collective values, complements UX design’s focus on profit and user delight and is essential to mitigate societal harms.

  • •

    Designers who understand both user problems and policy landscapes can more effectively advocate for harm reduction through legislation and regulation.

  • •

    Cross-sector collaboration between design and policy is still nascent but shows promising examples like regulatory sandboxes in fintech.

  • •

    User-centered design methods can and should be incorporated into various stages of the policy cycle to improve policymaking.

  • •

    International contexts reveal different relationships between UX, capitalism, and public sector involvement, highlighting the uniqueness of the US tech ecosystem.

  • •

    Civil society and consumer voices play a critical role in influencing design and technology policy, often pushing for accessibility and ethical considerations.

  • •

    Designers should abandon the savior complex and recognize their influence has limits, encouraging collaborative systemic approaches.

Notable Quotes

"Design ethics can impact some harms of new technology but not all."

"Standard design research looks for pain points, not harms, and harms often cannot be identified in typical user research."

"Many tech harms run counter to business goals and can be controversial to address."

"Policy is ideally driven by values, while UX in the private sector is driven by delight and profit."

"How do we as designers connect more deeply with the policy world? That’s still a developing thing."

"Technology moves faster than policymaking — that’s the pacing problem we need to address."

"User-centered design methods can be used at every stage of policy making, from intention setting to evaluation."

"We should reconsider the savior complex designers sometimes have — we’re not all powerful."

"The future of our technology cannot and should not rest solely on the ethics of individual designers."

"I’m totally freaked out by facial recognition and wonder why we don’t get together as consumers to push back on bad designs."

Ask the Rosenbot
Alla Weinberg
Design Teams Need Psychological Safety: Here’s How to Create It
2022 • DesignOps Summit 2022
Gold
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
2022 • DesignOps Community
Nick Cochran
Growing in Enterprise Design through Making Connections
2019 • Enterprise Experience 2019
Gold
Natalia Radywyl
Co-Designing New Power in Australia's Public Sector
2022 • Civic Design 2022
Gold
Matt LeMay
You Don’t “Get” Anyone to Do Anything
2022 • Design in Product 2022
Gold
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold
Kate Kalcevich
Integrating Accessibility in DesignOps
2024 • DesignOps Summit 2024
Gold
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Jon Fukuda
All the Ops: Successful cross-functional collaboration
2025 • DesignOps Summit 2025
Gold
Patrizia Bertini
The (r)evolution of designOps: It’s Time to Think (really) BIG
2025 • DesignOps Summit 2025
Gold
Louis Rosenfeld
Do you want to work on climate? (Climate UX Discussion Series)
2023 • Climate UX Interest Group
Christian Crumlish
Introduction by our Conference Chair
2022 • Design in Product 2022
Gold
Tutti Taygerly
Make Space to Lead
2021 • Design at Scale 2021
Gold
Sahibzada Mayed
The Politics of Radical Research: A Manifesto
2023 • Advancing Research 2023
Gold
Llewyn Paine
Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
2025 • Advancing Research 2025
Gold
Rebecca Buck
Mission: Keep Talent in Research Roles!
2021 • Advancing Research 2021
Gold

More Videos

Marc Fonteijn

"Half of the service design professionals do not feel connected to their peers, which is significant."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Dem Gerolemou

"Design’s value is in asking meaningful questions and steering towards the right outcome, not getting bogged down in technical parameters."

Dem Gerolemou Alexis Oh Neef Rehman

Climate technology fundamentals

May 15, 2024

Daniela Magaña Flores

"Home 24’s website is not cluttered and well-structured, explaining its higher appeal and inspiration scores."

Daniela Magaña Flores Ariane Rahn Jeff Ephraim Bander

Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today

March 10, 2022

Abbey Smalley

"I got a no. The message I was hearing was, scale the best you can with what you have and make it work."

Abbey Smalley Sylas Souza

Scaling UX Past the Size of Your Team

January 8, 2024

Patrick Commarford

"The two variables that stood out were how many people the project impacts and how often they use it."

Patrick Commarford

Design Staffing for Impact

January 8, 2024

Xenia Adjoubei

"Engaging communities requires thinking beyond western-centric tools, considering language and cultural relevance for accessibility."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Craig Villamor

"Designers need to speak truth to power and engage their creative abilities to materially change how and what is produced."

Craig Villamor

Design Systems for Ethical Design

January 26, 2023

Jon Fukuda

"We don’t need a north star, we need a constellation that allows us to see the full picture."

Jon Fukuda Ellie Krysl

Design Planning and Management Support

October 3, 2023

Iain McMaster

"Ambiguity is like doing a 3000-piece puzzle without knowing what the end picture looks like. You start piecing edges first."

Iain McMaster IHan Cheng

Design and Product: from Frenemy to Harmony

November 29, 2023